Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

JUNE 3, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The remaining prospects will be pursued by phone and email. This was valuable as we identified that the referring site for the Oracle visit was their intranet site from their weekly sales call.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 5, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The remaining prospects will be pursued by phone and email. This was valuable as we identified that the referring site for the Oracle visit was their intranet site from their weekly sales call.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Customer Experience Matrix

MAY 27, 2009

Once the prospect has been assigned to an actual salesperson, the demand generation system can also send a stream of emails “signed” by the salesperson, building something of a one-to-one relationship. There’s nothing new about demand generation systems making prospect behavior available to sales people.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. They use email more. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!).

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

LeadSquared

SEPTEMBER 19, 2018

Send out email invites. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ). Engage with these leads by sending them relevant emails.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. If you couldn’t attend, there is another summit in Boston on October 5 and 6.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

LeadSquared

MAY 2, 2017

You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns, social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ) 3. Engage with these leads by sending them relevant emails. Is it lead generation?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Send out email invites. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ). Engage with these leads by sending them relevant emails.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

MLT Creative

SEPTEMBER 20, 2011

More robust email functionality, including quantity of contacts and segmentation. Increase the quantity of available lead nurturing campaigns. Enriched customer info from Hoovers and Jigsaw. He let him run with it and now the VAR program touts 470 partners who account for 20% of the sales. A personalization engine.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

markempa

MARCH 30, 2007

But there is no such thing as buying the perfect list, especially if you have a complex sale. A study by John Coe and the Sales & Marketing Institute showed, “70.8% Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. Your sales reps know this. It will give you pages for your Pay-Per-Click Campaigns. This includes adding social sharing buttons to your content in both landing pages and emails. .

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Belkins

DECEMBER 6, 2020

It takes a lot of success metrics to figure out the perfect ROI for your sales. It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. However, not even 20% make it to sales qualified leads. You made your investments; you know how things should work. Don’t worry, though. Count your leads.

Sales Qualified Leads 75

Sales Qualified Leads Top of Funnel Ideal Customer Profiles Jigsaw 75

WebMarketCentral

DECEMBER 8, 2008

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Terminus

APRIL 4, 2019

How many emails do you receive on a daily basis? In fact, the average employee will receive around 120 emails every single day. I can’t say the same for my email – I frequently will delete emails in bulk without ever opening them if I don’t see something that catches my eye. Probably dozens, if not more.

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. To better understand PR, you need to think of it in two dimensions – the campaign and the obtainable results. These are key elements of the entire marketing jigsaw.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. To better understand PR, you need to think of it in two dimensions—the campaign and the obtainable results. These are key elements of the entire marketing jigsaw. An Overview of Marketing.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. But lists can't be selected based on lead scores, email response or activity levels.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And as we all know, it’s bigger than just marketing. This and A LOT MORE!

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40