PathFactory

JULY 29, 2022

In a recent McKinsey study, research found that “B2Bs with the fastest rates of revenue growth are far more likely to equip reps with deal-level insights and account-specific customer intelligence.” Eloqua Customer? ” Read the full Oracle announcement here. Let’s talk about Revenue Intelligence.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Martech

DECEMBER 12, 2022

Dig deeper: Study: Marketing automation teams mired in execution, neglecting strategic priorities. Personally, I’ve used Marketo, I’ve used IBM, Acoustic and others,” Sharaf said, “but this obviously can apply to anything, whether it’s HubSpot or Eloqua or any of the other marketing automation platforms.”. Processing.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

FEBRUARY 21, 2014

As you might imagine, DemandBase offers many case studies to show how much this improves performance. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? However marketers are largely dissatisfied with the reporting their MAPs offer.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Only B2B

OCTOBER 20, 2020

According to a study by Marketing Sherpa, sadly, less than 50% of businesses have accepted a company-wide definition of a ‘sales-ready lead’. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Lead 118

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Industry case study. Industry case study. Industry case study. Industry case study. Industry case study. This software is not for the faint of heart.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Cintell

APRIL 7, 2016

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality. In our own study , we found that companies who exceed lead and revenue goals are 3.4X Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

KoMarketing Associates

AUGUST 23, 2016

This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Make Sure Your Audience Can Find You.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Content4Demand

OCTOBER 16, 2020

Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations. Also mark your calendars for Content4Demand’s case study on Monday, October 25, at 2 p.m.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. He also studied physics in undergrad, but now he’s a marketer. Content Before Product. Engagio is still in the very early private beta stages. highlight to tweet).

Top of Funnel 139

Top of Funnel Personalization Content Marketing Eloqua 139

Digital B2B Marketing

JANUARY 3, 2013

You pore over every benchmark and research study. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. You strive to improve the performance of your email marketing. You test exhaustively. Subject lines, call to action, offer, design, images.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Televerde

JANUARY 14, 2020

They are certified in technologies such as Marketo, Eloqua and Salesforce. This study has been a year in the making , and worth every minute of the wait. Note: While this study only looked at our work in Arizona, we’ve replicated our model in Indiana and will expand to the U.K. prison system later this year.).

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brand Identity 161

Brand Identity Branding WOMM WOM 161

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get into the business world and joined Bain & Company as a management consultant; from there, I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business. The full study can be accessed here.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* An Aberdeen study reported 30% adoption.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. This is my new discovery. Recently, they are writing more posts, and some good ones too!

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Heinz Marketing

OCTOBER 4, 2021

I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. You go to am Eloqua experience conference, very rarely do you see more hugs than handshakes at conferences, but Eloqua experience was one. You can flip.”

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Customer Experience Matrix

DECEMBER 19, 2011

Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Influitive tackles the control issue head on.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Vidyard

NOVEMBER 2, 2017

For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. This year, 90 percent of study participants reported having the same or a growing video budget. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

NuSpark Consulting

JUNE 13, 2014

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. Contact some of your early adopters to create case studies. Track competitors. Do you have direct competitors?

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Ledger Bennett

MARCH 12, 2020

Think creatively about how to reach people when their options for travel are limited: Package up your best client case study and product information and get it on their desk either at work or at home. It’s likely they’re at home so it’s a good time to try this. . Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Glean more advice from iQ. LukeKintigh Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Belkins

JANUARY 24, 2021

As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. Getting Started with Lead Scoring Pursuing great opportunities is crucial if a company is eager to grow and constantly increase the ROI.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?)

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100