ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Heinz Marketing

AUGUST 2, 2018

We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

PureB2B

MAY 30, 2022

Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach. What social demographics are to human populations, firmographics are to businesses. What hardware or software is a company using? Do they have tools in place for marketing automation? The evolution was simple.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. Firmographic data can be used to segment your audience based on their specific business needs and challenges. These pieces of software signify more than just the fact that an organization uses marketing automation.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. What jumps out is the concentration at the top of the chart, in the micro-business sector.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JULY 11, 2011

We now ask vendors to estimate their client counts based on four segments: - micro-businesses, under $5 million in revenue; - small businesses, $5 to $20 million revenue; - mid-size business, $20 to $500 million revenue, and - large business, $500 million or more revenue.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 1, 2012

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. There was some speculation last year that the micro-business vendors were growing the fastest. Myth busted. Revenue grew faster than installation counts.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Heinz Marketing

NOVEMBER 26, 2021

Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Business email. Business Model. Management Level.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Customer Experience Matrix

JUNE 30, 2010

In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 2, 2012

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

LeadSloth

MAY 25, 2010

There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. There isn’t enough business in this market to support so many vendors.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. View the full report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. This supports lead generation processes and helps to drive more customers to the business. Also, marketing automation tools come with built-in business intelligence, analytics and reporting functions.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Valasys

JULY 1, 2021

Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations. The pricing starts at $2,000/month. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Outbound marketing is the old way of doing business. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Paid search has been touted as the be-all, end-all for cost-effectiveness.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself. Analyzing all four items in depth is a big job.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

FEBRUARY 5, 2015

more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. I''m also aware of several other vendors, not yet in the VEST, who also compete for this business. Here’s what struck me.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will they specialize in particular industries to establish a small but profitable niche? The pattern will likely repeat itself.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. So if you’re working in the industry, don’t circulate that resume just yet. million) but just 28% in the second half ($50.7 million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2011

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. Among B2B vendors, Eloqua is the poster child for this approach. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

OCTOBER 17, 2012

Still, with more than 500 clients, including many ad agencies, MarketingPilot is a significant player in the larger marketing software universe. (I I profiled them in a February 2011 post.) The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Beyond Messaging.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. There are still effectively zero barriers to entry in launching a new software start-up. and grow organically.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. They aim to be a complete business operating system for very small companies (under 25 employees). It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. This is just a small piece of the magic that is modern, internet enabled business. What can we ascertain from this news?

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? Moreover, 88% of small businesses say automation helps them compete with larger companies. So if you haven’t implemented automation software yet, it’s a crystal clear sign it’s time to find one. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

DECEMBER 27, 2010

vendor strength , which assesses a vendor’s current and future business position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. In practice, we all know that some small companies are very sophisticated marketers and some big companies are not.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Digital B2B Marketing

MARCH 27, 2012

Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. In either case, the alignment must be believable.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Beyond that, I’m creating separate weights for how important each answer is to small, medium and large marketing departments. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120