The Point

FEBRUARY 18, 2020

Anecdotally, the average tenure of a power user, admin, or Marketing Operations Manager has also shortened, as high demand causes people to job hop to higher-paying positions. Vendors focused on new licenses vs. customer retention. In that sense, vendors are paying a real price for their customers’ lack of maturity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Martech

DECEMBER 12, 2022

That way you don’t get different responses from people who all essentially have the same position, like “director of marketing,” “director, marketing,” “DAR, marketing” and “marketing director.” Sometimes third party vendors will send you a list. Instead you get, “I am a director and my role is in marketing.”. Get MarTech! Processing.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. We are very glad for our decision back then. The Launch.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

PathFactory

MAY 3, 2022

The second article is Dave Kellogg’s position on the former as he posts that alignment between marketing and sales is enough without the need for regionally-based pods supporting the customer journey. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Once this was accomplished, LoopFuse was in a position to charge lower fees to its paying clients as well.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

PureB2B

MAY 30, 2022

Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. For positive engagements such as page visits, and clicks on the “Get a Quote” form the scores will be added while for the negative engagements such as inactivity the scores will be subtracted. The pricing starts at $2,000/month. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. At present, Fliptop only sends scores to other systems. Infer takes a similar approach.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ViewPoint

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. Target market challenges. Competitors may have greater name recognition, larger budgets and more offerings.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

APRIL 11, 2011

One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. Because she never tried to sell me anything or even try to get us to partner with Eloqua. Because she has positioned herself as a thought leader in her respective market.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2009

Vendors take note. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

TrustRadius Marketing

NOVEMBER 14, 2019

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. Review the data provided by third party data vendors. Not everyone uses a third party data vendor, and there’s nothing wrong with that. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Standardize data.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Anyword

NOVEMBER 7, 2018

A number of vendors provide email advertising platforms that support this strategy. Her work has included building numerous brands that attracted acquisition, including Mercury Interactive (by HP) and Identify (by BMC), along with senior positions at ECI Telecom, Leadspace and ControlUp. 2) It’s simple.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). Don’t get me wrong — these vendors also compete beyond that segment. Not necessarily.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. And it’s “what can I do to equip them so that every touch they have with that customer is a positive, helpful experience?” Sure thing. A few decades. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ViewPoint

MARCH 6, 2012

According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” Joe Pulizzi, co-author of Get Content. Get Customers. Champion Content Marketing. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

chiefmartech

JUNE 6, 2016

” It doesn’t result in fewer marketing technology vendors in the marketing technology landscape. The main effect of this deal is to position Salesforce — the company — as a growing competitor to IBM, Oracle, and SAP. Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Don’t be boring! For example, gaskets are boring.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM. Follow her on Twitter. Operations.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 17, 2009

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Fortunately, there are parties at every level working to address the issue.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

MARCH 29, 2016

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. They position themselves as “marketing performance management” with no mention of anything resembling journey orchestration. So let’s start with them.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120