Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The Point

APRIL 8, 2015

It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Twelve companies were used by at least 1% of respondents. HubSpot : 5%. ActiveDEMAND.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

DECEMBER 19, 2011

Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Ledger Bennett

DECEMBER 1, 2019

There’s a competitive opportunity that accompanies the ability to change more quickly than your peers, and no change at all will leave your organisation stagnant. There are huge risks to an organisation’s success if any department operating within it isn’t fit for purpose and doesn’t align with organisational objectives. Econsultancy 2018).

Planning 52

Planning Resources Work Management Resource Management 52

Smashmouth Marketing

NOVEMBER 2, 2010

The list is vast and full of some fantastic peers of mine, and you can only choose 3. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote. Here is the list.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. SW: Nudge helps you build a strong network of weak ties.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. Paul: I’m an expert in the Luge. Jocelyn: Curling.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Ledger Bennett

JUNE 25, 2018

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more. with a former customer. So how did they do it?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards , this one from global networking technology leader Juniper Networks.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

SEPTEMBER 2, 2011

Peer pressure worked, and there I was. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

ViewPoint

MARCH 6, 2012

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Point

AUGUST 23, 2011

In a new, recorded Webinar, “ Marketing Automation: What Is It & Why Do I Care ,&# I explain the basics of marketing automation: what it is, what it does (and what it doesn’t), and why so many of your peers are rushing to make investments in the technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. The main result of the conversations so far has been to clarify the items related to lead routing. Here, then, is the final usability matrix. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Vidyard

NOVEMBER 28, 2014

“Modern Mark” was created as both a peer and teacher to the target market as they learned about modern marketing together. So … use that data! Herein lay a campaign opportunity for Oracle to educate their prospects and gain more high-quality leads. downloadable ebooks with best practices and tips, and social promotion.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

chiefmartech

JUNE 6, 2016

What does this mean for marketers and the industry? After reflecting on it for several days — I hate to make rushed, from-the-hip statements just for the sake of hitting a news cycle — I’m inclined to conclude: not a tremendous amount. Sorry, you were expecting something more dramatic?

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. Mark: Yeah, thanks.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Heinz Marketing

JANUARY 14, 2019

By Matt Heinz, President of Heinz Marketing. Thank you to all our many followers of Sales Pipeline Radio. Whether you join us live every Thursday at 11:30 a.m. Pacific or listen later. We’re glad you’re joining us! I, along with our guests, cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Litmus

AUGUST 4, 2020

We took a deep dive into the ESPs your peers use and love in our State of Email Service Providers report , and there are a few who lead the pack. Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . So how do you choose the tools that help you scale your email program? Data integrations.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Litmus

FEBRUARY 17, 2020

For example, Oracle Eloqua is used by 9% of large businesses for campaign management across the buyer’s journey. Most companies aren’t just going to throw money each month towards multiple ESPs for no good reason, though. So what’s the reasoning behind what we found in the State of Email Service Providers report?

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Brand Identity 83

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Hubspot

OCTOBER 29, 2019

Research shows that top-performing sales reps, who close deals 51% more than their peers , consider social networking platforms "very important" to their success. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. The Power of Social Selling.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Heinz Marketing

OCTOBER 29, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62