Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. All of which begs the question: what about organic? Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

APRIL 8, 2015

More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). •

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

AUGUST 23, 2011

In a new, recorded Webinar, “ Marketing Automation: What Is It & Why Do I Care ,&# I explain the basics of marketing automation: what it is, what it does (and what it doesn’t), and why so many of your peers are rushing to make investments in the technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). One of them, before I started Eloqua in 2000, was as a research scientist. We built some software for discovering, nurturing and mobilizing advocates. Mark: Yeah, thanks.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319