ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Key Features: Offers organic plug-ins with social media and social marketing tools. Perfect for: Delivering personalized marketing campaigns.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. and lots more.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Convince & Convert

AUGUST 18, 2015

Affinio collects and organizes insanely detailed information about your Twitter, Instagram, and Pinterest followers, giving you all-new insight into who these people are, and what they consume online. They are more active on Twitter on Mondays and Tuesdays, and from 1pm to 8pm ET. Very handy! Use Big Data to Find Podcast Guests.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Convince & Convert

JULY 2, 2014

A Bold Marketing Claim To get a more in depth look at advocate marketing, I talked to Mark Organ, Founder of Influitive. Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago.

Branding 161

Branding Brand Identity WOMM WOM 161

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. You can contact me via Twitter or LinkedIn. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Convince & Convert

JANUARY 21, 2016

“If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. B2B Marketing Tool, Oracle Eloqua. I had them organized. Do you have a way to actually figure out what’s working?” —@randyfrisch. Uberflip Blog.

Content 86

Content Eloqua Mobile Marketing Twitter 86

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. For your website, it’s essential to have keywords in body copy to improve your quality score on AdWords and organic rankings in SERPs. Most websites use keyword targeting as it brings net new users to their website.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. It would be interesting to see how the development of brand awareness (via organic search and social media marketing) could further impact the effectiveness of this tactic long-term.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

MAY 9, 2017

Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Chris Koch

DECEMBER 2, 2011

In HP’s case, it was CARE, the aid relief organization. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

In HP’s case, it was CARE, the aid relief organization. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Ideally, it will also include new education and training for everyone in a client facing role in your organization. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. A report that shows total number of Twitter impressions. Check it out below, it’s very meaty.).

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Engagio

JULY 31, 2017

In the face of these problems, many organizations are shifting towards an account-based approach to marketing and sales. To make this vision into a reality, organizations need to revamp their intelligence gathering strategies. Create an organization-wide awareness of who their target accounts are and their pain points.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. What has driven traffic for the top posts listed here – particularly #2 and #3 (on Webinars) – is organic search, and the fact that all have titles that invite interest even if you know nothing more about me or the blog. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. HomeFarming.com completely ignores organic growing, an important trend behind this movement. By ignoring it (likely because Triscuits are not organic), the value of HomeFarming.com as a resource is diminished. Avoiding What Matters.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

markempa

NOVEMBER 29, 2016

The mandate for most sales organizations is, make more calls, send more emails. Twitter is much more conversational. I think about it from the individual seller, but also at an organization level. I can speak with more people within their organization. My Twitter handle is @Jill_Rowley. Yeah, absolutely.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Whatever happened to the Eloqua Experience? Summarize the sessions you attended and discuss them with your team during a lunch and learn. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Vidyard

MAY 9, 2017

Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Vidyard

MAY 9, 2017

Vidyard’s video platform for business enables organizations to engage their audience and accelerate business results. Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. We organize our journey for that. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Certainly of Allocadia. Our customers really lead our marketing. Jocelyn: Yeah.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Marketing Insider Group

JANUARY 29, 2013

Which metrics you chose to run your business and to report to your CEO is important because this will determine the size of your budget, the stability of your job and the influence your team will have on the strategy of the organization. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Vidyard

JANUARY 14, 2015

. “This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.” Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. They’re marketing-centric organizations. It’s not as realistic in other organizations. It’s hard.”. Well, that’s what they do for a living.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

APRIL 15, 2015

“Video is a critical asset for today’s marketing and sales organizations. “Vidyard correctly predicted four years ago that video would be an essential medium for the modern sales and marketing organization,” Lawson said.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. Given your expertise, what should an organization do to ensure they get the most from their marketing automation investment?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100