Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Marketing Insider Group can help. Looking for more fresh marketing insights?

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Webbiquity

NOVEMBER 10, 2020

A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Offering self-service options tops the list. Review Sites Are Important (Usually). Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. In our ebook, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing , you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).

Eloqua 64

Eloqua Segmentation Email Marketing Campaigns 64

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Litmus

AUGUST 31, 2020

The Pre-Post-Perform framework helps your team harness the power of your subscribers, but it will require you to break out of your silos. Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Have Eloqua ? Get your copy ?. Have Marketo ? Have Responsys ?

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

PureB2B

MAY 30, 2022

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms. Pricing: contact vendor. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Heinz Marketing

NOVEMBER 26, 2021

In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Job Titles.

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Now, for the list. #1: billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Ultimately, this is how brands establish themselves as a valuable industry resource. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Smarte

DECEMBER 9, 2021

Technology, strategy, and an optimized database should be at the top of your list to increase conversions and foster beneficial customer relationships. Here’s a list of reasons why we think data enrichment should be an integral part of your sales and marketing strategies. How Can SMARTe Help Sales? Dirty data is expensive.

B2B 98

B2B API Eloqua B2B Sales 98

Customer Experience Matrix

JANUARY 20, 2016

Intent-based email lists are obviously contactable but volumes are often quite low. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. The more you help them get to know and care about each other, the more your community will thrive. . It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). The idea is to help the sales rep decide who to call first. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Lead Liaison makes this seamless by offering an easy-to-setup Lead Capture Form & native integrations with major CRMs & Marketing Automation Platforms such as Eloqua, Salesforce & more. .

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Valasys

JULY 1, 2021

They should start with identifying and documenting their goals, listing the highest priority first. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. c) Landing pages. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Madison Logic

SEPTEMBER 29, 2020

NEW YORK, September 29, 2020 (Newswire.com) – Madison Logic , a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. Keep your list fresh and active! . A/B tests are extremely helpful to increase conversion rates because you will be able to drill down on the approach that is most likely to convert leads. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. This is where Mariana comes in.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Ledger Bennett

MARCH 19, 2021

It accurately aggregates multiple data sets and formats, from spreadsheets; media platforms; marketing automation platforms; Google Data Studio – the list goes on. Google and Bing Ads. Google Analytics. Ledger Bennett built Cortex to solve the problem of clunky Sales and Marketing reporting that so many clients face.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Hubspot is probably both the most active and most popular blog of this list.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Marketing Insider Group

JANUARY 24, 2013

(And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. These are used mostly to help assess data quality and to profile new inputs.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120