| |  CRM + Eloqua | 199 articles |
| Page 1 of 2 | Previous | Next | CUSTOMER EXPERIENCE MATRIX DECEMBER 20, 2012  Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Small businesses in particular can expect little love from an Oracle-ized Eloqua. | IT'S ALL ABOUT REVENUE APRIL 5, 2013  Social CRM By Numbers [INFOGRAPHIC] The buzz phrase “Social CRM” shouldn’t make you hit the panic button – it should make you think more proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals. Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. | | | | | |
| IT'S ALL ABOUT REVENUE OCTOBER 17, 2012  Everyone is Talking about Social CRM. Few are Doing It. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. This is the current state of social CRM adoption – at least according to Awareness Inc., Everyone is Talking about Social CRM. | CUSTOMER EXPERIENCE MATRIX JUNE 29, 2011 ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good. | IT'S ALL ABOUT REVENUE DECEMBER 26, 2012 Eloqua, Oracle & Why Modern Marketing Needs Open Systems by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. Additional Information about the Merger and Where to Find It. | | | | | | | | |
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IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 1, 2012  How to Get Started with Social CRM
by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. This is at least partly, if not wholly, due to a misunderstanding of what social CRM is. First, social CRM can’t be implemented within an organization simply by adding a particular tool or technology. Here are a few to help wrap your head around social CRM. Want more advice on social CRM? MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 12, 2012  Infographic: A History of Disruptions in B2B Marketing
Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases. Content Marketing b2b apps b2b marketing big data cloud computing crm disruptive innovations Eloqua Eloqua Engage Eloqua Engage for iPad hardware innovation JESS3 marketing automation software MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 14, 2011  Who Goes to Eloqua Experience?
by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. With more than 1,100 sales and marketing professionals expected on-site, over 40 educational track sessions and keynotes from best-selling author Chip Heath , Concur Executive Vice President Mike Hilton as well as top Eloqua executives, the allure of the event is obvious. MORE >> -
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013 Sales and Marketing: The technology behind CRM
Tweet Customer relationship management ( CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Who owns [ CRM technology] is a matter of the internal culture of a company,” Paul explained. How does your company handle CRM technology? MORE >> -
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 11, 2013  Oracle and Eloqua: Driving the Modern Marketing Era
by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Additionally, the open Eloqua platform will continue to support multiple CRM systems. MORE >>
- Is Modern Marketing an Art or Science? [Infographic] IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 5, 2012
- Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 27, 2013
- Pedowitz Group Offers Free Support for New Eloqua Clients CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 8, 2009
- Consolidations in Marketing Automation Space: Implications for B2B Customers LEAD VIEWS | TUESDAY, JANUARY 22, 2013
- 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense LEADSLOTH | TUESDAY, MAY 25, 2010
- The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic] IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 21, 2011
- A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6 IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2011
- Gartner Group releases CRM Lead Management Magic Quadrant for 2013 LOOPFUSE | MONDAY, MAY 6, 2013
- Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
- Four Questions for Neolane’s CEO on the Oracle Acquisition of Eloqua CROSS-CHANNEL CONVERSATION | FRIDAY, DECEMBER 21, 2012
- Do Sales and Marketing BFFs Have to Share Data? [CHART] IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 2, 2013
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Membership has its Privileges; Best Practices IP vs. Social CRM DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
- Marketing Automation Blueprint - The Ultimate "How To" Guide LOOPFUSE | MONDAY, OCTOBER 17, 2011
- Web Form Innovation Shows Big Gains, Report Shows B2B LEAD BLOG | TUESDAY, OCTOBER 30, 2012
- Oracle Integrates On Demand Marketing with On Demand CRM CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 2, 2011
- 8 Technologies Marketers Should be Thankful For IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 23, 2011
- Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup WEBBIQUITY | TUESDAY, JUNE 14, 2011
- 6 Ways to Eliminate the Demand Gen Blame Game IT'S ALL ABOUT REVENUE | FRIDAY, MAY 24, 2013
- Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration THE ROI GUY | FRIDAY, OCTOBER 21, 2011
- Four Interesting Trends from Dreamforce DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 13, 2010
- 20 Stats Every Modern Marketer Should See IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 13, 2012
- What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools? THE ROI GUY | MONDAY, MAY 14, 2012
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater THE POINT | MONDAY, FEBRUARY 11, 2013
- The Big SaaS Trends of 2011 IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 18, 2011
- ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
- Kwanzoo Builds Content for Cross-Channel Marketing CUSTOMER EXPERIENCE MATRIX | SUNDAY, MARCH 25, 2012
- Winners of the 2009 Markie Awards DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
- How 3 Global Marketers Are Approaching Mobile IT'S ALL ABOUT REVENUE | FRIDAY, MAY 18, 2012
- Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big? CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
- How to Spark a Romance Between Sales and Marketing IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 14, 2012
- Low Cost Systems for Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 4, 2009
- Getting Started Guide for Marketing Automation THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
- What is the Social Enterprise? IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 6, 2011
- How to Tell If Your Customer Community is Driving Revenue IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 10, 2012
- The Keys to An Effective Content Strategy – an Interview with Joe Chernov INBLURBS | WEDNESDAY, AUGUST 8, 2012
- Lattice Engines Automates All Steps in Prospect Discovery CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
- Breaking: Salesforce.com Announces the Marketing Cloud. So What is It? IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
- Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
- Top five critical success factors of an Eloqua campaign LEDGER BENNETT | SUNDAY, NOVEMBER 18, 2012
- Marketo Sales Insight Expands Salesforce Access to Marketing Data CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
- 14 Must Attend Dreamforce Sessions for Marketers IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 14, 2012
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- A Day in the Life of a Real Social Selling Pro IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 21, 2012
- Your Dreamforce Survival Guide #DF11 IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011
- European Markie Awards Finalists Announced IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 4, 2013
- How to Avoid Sending the Worst Sales Email IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 17, 2012
- The Top 25 Posts of 2012 IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
- Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” IT'S ALL ABOUT REVENUE | FRIDAY, MAY 25, 2012
- 6 Brilliant Uses of Video IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
- What is Dreamforce? #DF11 IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 30, 2011
- The Death of Cold Calling – Ending the Debate SALES INTELLIGENCE VIEW | FRIDAY, MARCH 18, 2011
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- The Two-Step for Sales Enablement IT'S ALL ABOUT REVENUE | FRIDAY, NOVEMBER 25, 2011
- Is Salesforce.com a Player in Marketing Automation Software? WEBBIQUITY | THURSDAY, JANUARY 27, 2011
- Revenue Performance Management to Marketing Automation: What Facebook was to MySpace? IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
- How Do You Define and Mine Modern Marketing? IT'S ALL ABOUT REVENUE | MONDAY, MARCH 4, 2013
- ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
- The 10 Best B2B Videos IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
- 3 Lead Scoring Problems – And How to Solve Them IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
- Swish! How The Phoenix Suns Used Fan History To Drive Sales IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 1, 2011
- Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard IT'S ALL ABOUT REVENUE | MONDAY, MAY 20, 2013
- Marketing In Real-Time – The New Trading Room Floor B2B MARKETING INSIDER | THURSDAY, DECEMBER 20, 2012
- Content Strategy Visualized – The Blog Tree Sprouts New Growth B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
- How Social Selling Changes Everything for Marketing IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 17, 2012
- 5 Steps for Turning Big Data Into Big Revenue IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 11, 2012
- Hard Data to Justify Your Marketing Automation Investment CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010
- Top 50 B2B Marketing Influencers On Twitter B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
- Lead Scoring Best Practices MARKETING FINGER | MONDAY, JUNE 14, 2010
- ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 3, 2013
- 6 Ways To Maximize Your Webinars With Automation Technology IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 12, 2013
- Marketing Goes To Washington: How One Think-Tank Gets The Message Out IT'S ALL ABOUT REVENUE | MONDAY, APRIL 18, 2011
- Marketing Automation from Salesforce.com CLIENT BRIDGE | TUESDAY, FEBRUARY 22, 2011
- Savvy Week in Review - August 27 SAVVY B2B MARKETING | FRIDAY, AUGUST 27, 2010
- Data Management and Marketing Automation - Video DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 12, 2009
- 6 Ways Marketing Can Help Generate Early Leads for Sales IT'S ALL ABOUT REVENUE | MONDAY, APRIL 16, 2012
- Deep Searches and Content Proliferation DIGITAL BODY LANGUAGE | THURSDAY, FEBRUARY 4, 2010
- More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial IT'S ALL ABOUT REVENUE | FRIDAY, MAY 17, 2013
- Social Media Features in Marketing Automation Systems: Who Does What? CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
- 3 Cool Lead Nurturing Programs You’re Not Running IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 2, 2012
- Oracle Buys Market2Lead Intellectual Assets CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
- 8 Big Ideas to Drive B2B Buzz GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 29, 2011
- 5 Marketing Tools I Am Thankful For SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 19, 2012
- 5 Ways You Should Be Using Marketing Automation IT'S ALL ABOUT REVENUE | MONDAY, MARCH 18, 2013
- Marketing Automation Skills are Scarce: Strategies to Close the Gap CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
- Marketing Automation, Set It and Forget It PUZZLE MARKETER | THURSDAY, JULY 26, 2012
- 3 Quick Tips For Increasing Response Rates With Gated Content IT'S ALL ABOUT REVENUE | MONDAY, MARCH 11, 2013
- Tips for New Content Marketers – an Interview with Joe Chernov INBLURBS | WEDNESDAY, AUGUST 29, 2012
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