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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Small businesses in particular can expect little love from an Oracle-ized Eloqua.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems,, and Microsoft CRM are necessary. Additional Information about the Merger and Where to Find It.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

Oracle and Eloqua: Driving the Modern Marketing Era

It's All About Revenue

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. What is CRM Lead Management? Product News

Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Who owns [CRM technology] is a matter of the internal culture of a company,” Paul explained. How does your company handle CRM technology?

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From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

It's All About Revenue

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. As a partner, my classes were different.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. This doesn’t mean that every client actually connects them to CRM system. This is 5% of industry installations and 25% of industry revenue.

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. In fact, adding Neolane gives it a profile very similar to IBM , which also has strong Web and marketing automation products but not CRM (and which also shares Adobe’s digital-is-everything mono-vision). Everything will eventually converge Web-plus-CRM, with marketing automation baked in so deep you can''t see it.

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Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. Eloqua’s AppCloud is obviously modeled on’s AppExchange and other application stores. So did I. Oh well. So it’s all good.

Is Modern Marketing an Art or Science? [Infographic]

It's All About Revenue

With Eloqua Experience launching tomorrow, when modern marketers from around the globe will gather to show how they are using science and art, we couldn’t imagine a better time to unveil it. And you can still join us at Eloqua Experience by registering on-site. Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including, Eloqua and more. says Jefre Futch, CEO of Alinean, Inc.

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Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand. Will competitors do the same? I wonder if they had cake?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. ePROneur on the other hand includes an integrated CRM application is ideal for sales-focused companies who outsource more of their marketing functions. Don’t be boring! Buy his new book !

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. Previous marketing automation leaders including Eloqua, Unica, and Aprimo all ended up as part of larger organizations.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Here’s ours: CRM and social are no longer adjacent industries. Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. by Joe Payne | Tweet this. My iPhone blew up this morning. Surprise? Share email. Facebook.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use to get accurate and useful performance data about marketing campaigns. HS: Where did the idea for Full Circle CRM’s product come from? HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing automation is not marketing strategy


Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions (Photo credit: Wikipedia). This worries me. Marketers sometimes see automation as a silver bullet.

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. Let me share some success stories ….

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Companies willing to share their Salesforce CRM data can get a report assessing the quality of their CRM records, listing the top five data elements that identify high-value prospects, and suggesting five market segments they might pursue. This is based on combining the CRM data with Radius’ own massive database of information about businesses. Mintigo ’s news came today.

Is Sales Enablement a Two-Way Street? [CHART]

It's All About Revenue

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!

4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships

It's All About Revenue

He shared amazing sentiments about the brand and its loyal culture, during Eloqua Experience , October 23-25 in San Francisco. For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13. . Marketing Efficiency advocacy brand crm customer delight Eloqua Experience Harley Davidson human behavior Ken Schmidt passion relationships

The Big SaaS Trends of 2011

It's All About Revenue

Many of these companies have chosen Eloqua to run their Revenue Performance Management Operations, so this week are offering a 2011 Report on the Eloqua SaaS Benchmark Index to highlight some of the trends we are seeing from this group, including: Technology Landscape. Check out the full report on the Eloqua Slideshare channel and see what’s going on in the marketing cloud.

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The 14 Best Marketing Automation Tools


CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. 7) Oracle Eloqua. Marketing can’t be automated.) 1) Marketo.

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Study Shows SMB Marketers Want to Communicate Value with Metrics

It's All About Revenue

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints.

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A Day in the Life of a Real Social Selling Pro

It's All About Revenue

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. She plunges into her CRM, reviewing the contact to see what previous conversations have taken place. Adam replies, so Jill goes into Eloqua Engage. by Jesse Noyes | Tweet this The world has changed. Jill emails Adam.

Infer Extends Profile Management to the Oracle Marketing Cloud


Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. We’re excited to announce that Infer Profile Management now supports Eloqua engagement data, allowing customers to take their segmentation and profiling one step further and ensure that they’re sending the right message to the right person at the right time.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

Eloqua focuses tirelessly on visual communications. Last year, storytelling, influence and curation came together in The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. View more documents from Eloqua.

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. Check out Oracle Eloqua’s Grande Guide to Social Selling. Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 2) Identifying your prospects. (3) 3) Engaging with them.

Do Sales and Marketing BFFs Have to Share Data? [CHART]

It's All About Revenue

Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM. Do Sales and Marketing BFFs Have to Share Data?

20 Stats Every Modern Marketer Should See

It's All About Revenue

by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. Cloud-based CRM sales are expected to nearly $6.4 20 Stats Every Modern Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing apps b2b marketing big data Content Marketing crm Email Marketing marketing automation mobile marketing modern marketing social media marketingSource ).

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3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

It's All About Revenue

After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Check out Eloqua’s Grande Guide to Lead Scoring. 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Stop Letting Your Customers Talk to Strangers

B2B Marketing Unplugged

Eloqua’s Grande Guides have long been a treasure for harried marketers. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Have I got a job for you. Some companies put this group in the marketing department, probably because we are good with crayons and squishy brand stuff. I think it belongs on its own.

European Markie Award Winners Honored in London

It's All About Revenue

by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua. Prior to Eloqua and the AppCloud for Adobe Connect, customer facing product webinars were conducted using five separate software applications. at an ROI of 20:1.

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8 Technologies Marketers Should be Thankful For

It's All About Revenue

Customer Relationship Management (CRM) Systems. CRM systems allow companies to give everyone a seat at the table to cultivate strong, lasting and valuable relationships. Integration with CRM systems, connections to apps in the cloud – mobile or otherwise , social media activity tied to lead scoring, campaign messaging distributed to traditional and mobile inboxes alike, targeted webinars to fill the top of your funnel, and all of it measured and reported on is exactly what a marketer gets from marketing automation. Web and Mobile Apps. Social Media. Email. Analytics.