Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? To answer this question, let’s first break down the components that comprise “Intent Data”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either. The information can help you understand your market reputation (or if anyone knows about you at all). Stay informed!

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Content4Demand

OCTOBER 16, 2020

The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine. Knowing the buyer’s intent before the initial hand raise is a powerful concept. Orchestration is not a singular this-or-that; instead, it’s a strategy that encompasses the many moving parts in your ABM campaigns.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. So yes, paid social media can be an effective demand gen channel.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. PathFactory is surfacing some amazing buying signals that will allow our sales teams to follow up with accounts showing real intent to purchase.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Lead nurturing helps in taking the lead to the last level of buying process. Lead Nurturing. Lead Nurturing. Use Technology.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

Madison Logic

SEPTEMBER 29, 2020

He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment. O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. “In About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Heinz Marketing

NOVEMBER 26, 2021

Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. In essence, the CRM helps you choose your key accounts for an ABM strategy, while the MAP enables you to execute that ABM strategy.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

PathFactory

MAY 3, 2022

The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Bound360

JANUARY 18, 2018

It’s helpful to think about the data sources for web audience targeting in two buckets: known and anonymous visitors. Bound’s data partners identify anonymous visitors’ demographics, firmographics, behavior, and intent—you can even layer these elements with your known visitor data. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

SnapApp

MAY 28, 2019

It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. Marketers can find quality leads by adding qualifying questions to their existing marketing programs, so they can score leads based on intent and send the most promising ones to sales. More on that later.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Heinz Marketing

MARCH 15, 2018

Regarding how I stay calm, it’s more of an intentional point-of-view to remain level-headed regardless of the situation, stress, or emotional reaction. This is something I try to be intentional about it, but my wife tends to remind me when I’m failing. The third is being intentional with feedback, bi-directionally.

Work Management 83

Work Management Full Circle Insights Planning Marketing Management 83

The Point

NOVEMBER 5, 2009

But marketing automation can also have an impact on a more strategic level, addressing the frequent disconnect between marketing and sales, and also by helping to make marketing departments more accountable. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?). Seed this on Newsvine.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

LeadSloth

SEPTEMBER 30, 2010

This gives a good indication of a prospect’s intent. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. friendly and extremely helpful employees. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Engagio

FEBRUARY 21, 2020

” I hear you, and I’m here to help. Don’t worry, Sales and Customer Success are here to help. This simple exercise allows me to see how Sales perceives the data, which helps me start building out my model. While that old model might not have been amazing, it can help guide you. Utilize their expertise.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

DealSignal

SEPTEMBER 5, 2023

Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. This accuracy helps DealSignal’s users create targeted outreach plans, optimizing their efforts and resources.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Allocadia

APRIL 8, 2019

Read the recap below to learn how Helena and her teamed turned this framework into reality — and how a change like this can help you gain credibility, alignment and accountability within your marketing organization. Changing How National Instruments Approached Planning. National Instruments is a $1.5

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

Optinmonster

JUNE 21, 2021

You’ll also have a handful of targeting rules that help you grow your list fast. Here are a few factors about the Basic plan that are worth thinking about to help you determine if you should upgrade to the next plan: Websites : This plan works for 1 website. These are rules like: Exit-Intent® Technology. AdBlock Detection.

Cost 64

Cost Lock-In Pricing Price 64

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. “Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

By identifying and tracking each individual viewer, Vidyard helps businesses quickly identify their most engaged prospects and improve the results of digital marketing and sales programs. Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Convince & Convert

DECEMBER 5, 2011

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. Marketing Automation for Small Business.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Vidyard

APRIL 27, 2015

” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it. Finally, our cries for help have been answered! It’s nothing short of a marketing renaissance!

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. eamcc Like the quality intention RT @ sireadvertising : …develop content that is worthy of being shared on social platforms. BrennerMichael Rule of successful social content: be helpful!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. eamcc Like the quality intention RT @ sireadvertising : …develop content that is worthy of being shared on social platforms. BrennerMichael Rule of successful social content: be helpful!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. How Does Leveraging Databases Help Drive ROI? That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Does your website quickly and succinctly help them feel at home on your site, understood, and that you can answer their questions? Websites need to be overhauled every two years. Myth or best practice? Why are they coming to your website?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

chiefmartech

JUNE 6, 2016

Perhaps it marginally helps the Demandware platform’s perception of longevity in the market — but they were already perceived as a strong, indpendent public company. Sure, there will be some cross-product enhancements that will be helpful. These are each massive products in scale and scope on their own.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40