Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. We use PathFactory links for social, email, and event customer success training. It works very well with HubSpot, which is critical for us.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Litmus

NOVEMBER 9, 2020

Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. What are some other examples of “life event” emails beyond just birthdays and anniversaries?

Webinar Metrics 115

Webinar Metrics Trends Marketing AI Budget Programs 115

Smarte

DECEMBER 9, 2021

With hundreds of tools available in the market today to gather customer data, you always have an abundance of data. However, these tools don’t necessarily gather the most accurate information. Our proprietary tools sort through millions of records, match and provide you with in-depth information about your prospects.

B2B 98

B2B API Eloqua B2B Sales 98

Leadspace

MAY 2, 2023

An engagement scoring model is a tool that monitors and scores engagement (account buying teams, contacts, leads and prospects), and applies scoring based on the specific user actions and digital activity specific to customers’ products/category. Not all engagement is scored the same.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. What started with a need to reach buyers in an online world has ballooned into more than 7,000 marketing technology tools to choose from. They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. It also serves as a powerful tool for attracting and engaging future customers. . Learning From the Best . So what makes for a great community? Keep It Moderated.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Valasys

JULY 1, 2021

With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. Marketing automation tools allow marketers to easily and effectively engage, track, nurture and manage all the leads at every stage of the funnel.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. New leaders can still emerge, but venture funding is required.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . When buyers explore Hubspot, they most frequently compare it to these 5 tools. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. We presented our vision at industry events including TEDx, Marketo, MarketingProfs, FWD:B2B, and B2B LeadsCon. You can expect: Deeper integration capabilities with marketing automation and CRM tools. and lots more.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Customer Experience Matrix

JUNE 13, 2016

But tools for both of those tasks are widely available and, when it comes to execution, most companies don’t really want to replace their existing email, Web, CRM, and other execution systems. It then enhances the contact and account data with attributes, events, and intent from the usual ABM data vendors.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Ledger Bennett

JANUARY 26, 2020

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. Other industries that could benefit from revenue management include tourism, travel, restaurants, events and entertainment, automotive sales, the financial sector and many others. What is revenue management?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

TrustRadius Marketing

DECEMBER 16, 2019

Not only does this guide give buyers a detailed breakdown of the 7 most reviewed marketing automation tools, but it also highlights what marketers find frustrating about their platforms. . Organizations lack trained professionals to effectively use the tool. Marketing automation tools are robust, but they aren’t always user-friendly.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. He’s active in the Toronto start-up community and a constant presence on the event circuit. I learned this the hard way at Eloqua. Number of unread emails right now?

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Madison Logic

MARCH 14, 2023

Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level. Integrating the ML Platform with LinkedIn enables additional connections with those systems.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Convince & Convert

AUGUST 18, 2015

We also meet potential sponsors at events where I am speaking like Content Marketing World , Social Fresh and beyond. Social Fresh , Eloqua/Oracle , ExactTarget/Salesforce , Cision , SproutSocial , MarketingCloud/Salesforce ). Every time I log-in to this tool I find new uses for it. So that kind of thing happens.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Televerde

JUNE 12, 2018

It’s important to know there are a number of vendors that actually provide tools to help that will help you audit the different places where you store data, and an audit will help you understand and chart both the locations and actual types of personal data that you stored. Contact Us forms? What kind of data is this?

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

chiefmartech

MARCH 20, 2018

It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships. Every tool has its purpose and place.

Enterprise Management 44

Enterprise Management Network Marketing Marketing Management Reachforce 44

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Trade Shows : companies of all sizes at one point or another in their lives end up attending or exhibiting at an event.

Education 100

Education Marketing Automation Services Work Management Planning 100

ClickZ

JANUARY 13, 2020

With an end-to-end platform in place, Dennis’ team could finally streamline their lead generation process: Instead of relying on eight different tools, they now use just three powerful platforms and have cut their manual maintenance time to just 5%.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

SmartBug Media

MARCH 18, 2019

Plans are broken down into the following tiers: Free: Includes 25 videos, basic analytics, branding capabilities, and basic video tools. Pro: $100/month with all the features of the basic plan, advanced analytics, lead generation tools, marketing integration, and space for 1,000 videos. This tool is anything but basic.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. But there aren’t that many hours in a day, so how do you pick which blogs to follow?

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. VEST Report. Okay, not zero: some companies surely do it better than others.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Markempa

NOVEMBER 13, 2018

Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Something is missing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” Live streaming is now a popular tool across enterprises. Vidyard’s HTML5 player supports all devices and screen sizes.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. Live streaming is now a popular tool across enterprises. There is no need to manually upload or encode a separate file or re-embed the video. Media Contact: Tyler Lessard.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50