Customer Experience Matrix

JULY 22, 2011

Both events mark a continued expansion of their product. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. The main feature of Performable is an ability to define “events”, which can be page visits, form submissions, or other Web behaviors.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. In any event, I’ve listed both sites in the table. Yet there are so many more vendors I could add. How to choose? The general rule is pretty obvious: pick the vendors that people are most interested in.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

LeadSloth

SEPTEMBER 30, 2010

Over 100 Pardot customers from all over North America attended this event. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. Tags: marketing automation pardot user conference. And that’s impressive. Learnings From The Conference.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Customer Experience Matrix

APRIL 21, 2009

In any event, I’m curious about people’s actual experiences. Tags: system implementation demand generation marketing automation lead management. The obvious answer is “it depends”, but that just begs the question, “Depends on what?” Of course, I’ll report on results when I have some. Click here to take survey.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. A Picture is Worth a Thousand Words. The new URL shortener Su.pr

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Market Segmentation And here is worth pausing for a moment. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Tags: lead management marketing automation.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 For example, let's say that events like breakfast seminars are critical to your marketing program. Tags: software usability measurement demand generation marketing automation lead management software selection. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. So I don't consider this more than a hint of what might be the case. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Tags: aprimo business marketing marketing automation database marketing lead management demand generation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Online Marketing Institute

MAY 24, 2009

At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. We wanted to explore and expose the social side of Eloqua.

Facebook 40

Facebook Eloqua B2B Marketing Marketing Strategy 40

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Big but concise lead-in. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 3) Telesales and executive events create demand but email and search produce better results over time.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Content Marketing Institute

SEPTEMBER 20, 2018

We try and break it up into component parts so that we can then tag it and reuse it, and we can reconstruct it for personas and tailor it for personas. Eloqua for marketing automation. Sign up here to be notified when registration opens for this inspiring event. Some of the commonalities between personas can be surprising.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

WebMarketCentral

MARCH 24, 2009

Tactics slated for cuts by large majorities of respondents included events, radio/TV, email to rented lists, and print ads. Social Tagging Research and Reports. Tags: Web 2.0 The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies. Oracle Eloqua helps B2B marketers create and manage cross-channel B2B marketing campaigns and nurture leads across each stage of the customer journey.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

JULY 21, 2015

Web Page Tagging. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Web Page Tagging. A short list of web page tagging elements include: HTML Titles. REL Canonical Tagging.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Customer Experience Matrix

AUGUST 23, 2009

Social media events must be logged within the core marketing system, linked in that system to other information about the same individual, and responded to through standard marketing system campaigns. Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

KoMarketing Associates

JUNE 26, 2014

An entire panel was dedicated to writing meta tags! If you read Danny Sullivan’s retrospective of the event, word repetition, use of commas, etc all came into the best practice discussion. Check out the agenda for the very first Search Engine Strategies in November 1999. Yes, this type of page optimization mattered back then.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). This will still use decision rules to react as events occur.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Vidyard

OCTOBER 27, 2019

You can have each of your videos appear to search engines as individual web pages and, if you properly optimize each asset (by adding things like detailed descriptions and tags), you can increase your likelihood of appearing in search results for the topics of the videos in your hub. If anyone appears in your video, remember to tag them.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Event (105).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

You can have each of your videos appear to search engines as individual web pages and, if you properly optimize each asset (by adding things like detailed descriptions and tags), you can increase your likelihood of appearing in search results for the topics of the videos in your hub. If anyone appears in your video, remember to tag them.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. One of the- Gil Allouche: Go head.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40