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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [Eloqua] 6 Ways To Maximize Your Webinars With Automation Technology
    6 Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [Eloqua] The State of B2B Lead Nurturing [New Benchmark Research]
    ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 22, 2012
    [Eloqua] What Can You Learn from Social Sign-On? [GRAPHIC]
    GRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Letting people access an offer using their credentials from social networks has been all the rage with consumer-facing marketers. Many in B2B marketing question whether it’s the right fit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Eloqua] 4 Tips for Getting WAY more from Email Marketing
    Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#. This is a fun question to address in person - it’s easy to show the cool things you can do with Eloqua and how it makes a difference - unfortunately though, we don’t get to see everyone live.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 10, 2008
    [Eloqua] Holiday Time: Top 10 Wish List for Sales
    Tags: lead nurturing Lead scoring Outlook CRM Integration sales and marketing alignment Eloqua Visitor Alerts
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Eloqua] How to Treat Your Customer Like Prospects
    At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Yes, I still watch The Office.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. I’m CMO of Eloqua. Alex Shootman, Chief Revenue Officer, Eloqua : And I’m Alex Shootman. I’m the Chief Revenue Officer at Eloqua, and I’m also here with Brian at Dreamforce 2011.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Eloqua] The Characteristics of a Marketing Automation Expert [Infographic]
    You can talk to your Eloqua admins in the Topliners community ; you can talk to Support, and you can find people who have been publishing how-tos and other helpful information. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua] 3 Social Media Marketing Tips For 2014
    3 Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Eloqua] Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
    As the former CMO of Eloqua , Thor Johnson has watched the birth and growth of marketing automation. Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read” blogs and crown themselves ‘content marketers,” he explains.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Eloqua] 4 Ways of Measuring Marketing ROI
    4 Ways of Measuring Marketing ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] What LinkedIn’s Acquisition of Bizo Means For Marketing
    What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] 3 Lead Scoring Problems – And How to Solve Them
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Of course, if you want more in-depth lead scoring advice, join this free Harte-Hanks webcast with Eloqua’s Steven Woods and myself tomorrow at 1PM EST. See you there! 3 Lead Scoring Problems – And How to Solve Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    3 Strategic Content Measures Every Marketer Should Take is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion.
  • B2B LEAD BLOG  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua] Lead Nurturing, a Pipeline Full of Bluebirds
    We’ll be bringing this message to the marketers over the next few weeks, with ReachForce whistle stops in Boston , Denver and San Francisco for the Eloqua Experience October 23 – 25. Let’s consider The Bluebird. That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. Out of our control, out of nowhere. . But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Eloqua] Sales Lead Generation: The Hub and Spoke Marketing Approach
    This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). Hub and Spoke Marketing Plan from Find New Customers, Inc. This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 7, 2013
    [Eloqua] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking out this 2-minute Campaign Canvas overview video. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Steve Woods – Eloqua www.eloqua.com. Joe Payne – Eloqua www.eloqua.com. Alex Shootman – Eloqua www.eloqua.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] 12 Compelling B2B Social Media Slideshare Presentations
    View more presentations from Eloqua. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Below are a dozen B2B social media presentations from Slideshare from a variety of sources that should help get you thinking before you stand up and give your next presentation. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Eloqua] Content Marketing eBook and Infographics
    The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. The result was a fun project, and many findings.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Eloqua] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the Eloqua Benchmark Index. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities.
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 11, 2012
    [Eloqua] 5 Steps for Turning Big Data Into Big Revenue
    Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. 5 Steps for Turning Big Data Into Big Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Big Data is the topic du jour in the marketing world. Data, after all, from online and offline sources has grown by 1000% , according to IDC.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Eloqua] What is the Stage of Your Marketing Data?
    As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. In today’s world of data driven marketing, the stakes couldn’t be higher.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    For Eloqua, this means our U.S. Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the U.S. celebrates Labor Day , a holiday to marks the economic achievements of American workers (AKA an unofficial excuse to jam in the sun for a summer sendoff three-day weekend). According to the U.S
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Eloqua] Savvy Week in Review - May 4
    Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments! Enjoy the weekend, and see you on the other side.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Eloqua] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Eloqua] 4 Ways to Improve Your Online Marketing Funnel
    4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Eloqua] 5 Marketing Problems Google+ Says It Can Solve
    Follow Eloqua on its brand new Google+ page for more news, analysis and more. 5 Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 13, 2013
    [Eloqua] Simplifying Video Marketing: 5 Ideas To Get Started
    Simplifying Video Marketing: 5 Ideas To Get Started is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this. I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Eloqua] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor's Note: Today' post comes courtesy of Matt Heinz , President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Follow Matt on Twitter @HeinzMarketing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
    Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 30, 2013
    [Eloqua] What’s the Biggest Challenge Facing Your Business Today?
    The head of Marketing needs to invest in a best practices sales lead generation program and purchase good software like Marketo or Eloqua. That’s right. I want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company. If you’re in Sales, you hate the crappy leads Marketing is giving you. Crappy leads means wasted time and lost selling opportunities.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Happy New Year from Find New Customers
    Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. Find New Customers wishes a happy and healthy new year to all clients, partners, vendors and friends.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 4, 2012
    [Eloqua] Your Website Only has 10 Seconds
    Your Website Only has 10 Seconds is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. So first impressions definitely count. Still here? Source: [link]. I want to keep your attention so here’s a chart that shows just how steep the drop off is.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Eloqua] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    3 Best Practices That Make Online Marketing ‘Stick’ [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively. While the ‘secret sauce’ for online marketing success may differ across industries and business models, some techniques prove effective regardless.
  • VIEWPOINT  |  THURSDAY, AUGUST 8, 2013
    [Eloqua] Good Reads for B2B Marketing - How to Create Newsworthy Content
    Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Are you helping your customers by being as useful as possible?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [Eloqua] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Eloqua] Savvy Week in Review - August 5
    3 Lead Management Questions Sales Will Ask Marketing - via @eloqua. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think B2B can't learn a thing or two from the reigning queen of pop? Think again.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    5 Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Eloqua] Are You Over Analyzing Your Lead Scoring? [CHART]
    For more information on lead scoring, check out Eloqua’s Lead Scoring Grande Guide. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Eloqua] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Eloqua] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    4 Key Marketing Technology Takeaways From A Forrester Wave is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Eloqua] Marketing as a Revenue Engine
    Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 8, 2006
    [Eloqua] B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
    « Seth Godins speech on Marketing at Google | Main | Lead generation and the number » Webcast: 8 Critical Success Factors for B2B Lead Generation Join me for a complimentary webcast on Thursday, March 16th at 2pm EST. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Eloqua] 4 Must Dos For Sales and Marketing Pros
    4 Must Dos For Sales and Marketing Pros is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. I had just finished running a sales training session for a group of major account reps, when a colleague came up to me and very quietly uttered the above quote. He was clearly embarrassed, lost and distraught.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Eloqua] Forrester Research Names Oracle Marketing Cloud a Leader
    The Oracle Marketing Cloud addresses B2C marketers with Oracle Responsys and B2B marketers with Oracle Eloqua. As digital marketers grapple with the 3800+ vendors that serve the marketing technology landscape, many are demanding a focus on integration to help them deliver more consistent customer experiences.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] 3 Steps to Making Change Happen
    Well, the way we think about change may be what’s holding us back, Chip Heath, co-author of the best-selling book “ Switch: How to Change When Change is Hard “, said during his keynote address at Eloqua Experience 2011. 3 Steps to Making Change Happen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this People don’t change, right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Dreamforce Through the Instagram Lens #DF11
    The free coffee at the Eloqua booth proved popular. The Astadia party with Eloqua had an impressive view. Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Eloqua] 5 Social Media Enhancements That Benefit B2B Marketers
    Download Eloqua’s Grande Guide for the Social CMO to learn more best practices. . 5 Social Media Enhancements That Benefit B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] Savvy Toolkit - Demand Generation Summit
    Stuart Whedon, Senior Director, Eloqua & John Sweeney, DemandGen. Getting the time off and travel budget approved to attend an industry conference is often difficult. It is a double edged sword because you feel pressure to be up on the latest industry trends but taking 2 or 3 days straight away from your desk can be more of a nightmare than a help!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
    A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). high absolute revenue level (well on track to exceed $100 million for the year, about 20% higher than Eloqua and 60% higher than Marketo at the time of S-1).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp | Episode 23
    And we congratulate the savvy marketers at Eloqua for this outstanding video. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We hope you enjoy this episode of Laugh and Learn and tune in each Friday for a new show. In the show this week, we explore the power of using multiple senses in your marketing content. We hope you enjoy the show and tune in next Friday for a new episode.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Eloqua] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Eloqua] Marketing Automation and SnapApp: The One-Two Punch
    Eloqua. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. For Eloqua, the embed process is handled through our Cloud Components app.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Eloqua] 8 Big Ideas to Drive B2B Buzz
    For our part, Eloqua is trying to make B2B marketing feel creating a PowerPoint deck with our Eloqua10 product. Joe Chernov is the VP of Content Marketing for Eloqua, a revenue performance management company, and the co-chair of the WOMMA ethics panel. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] The Vision of B2B Cross-Channel Marketing in 2016
    As we continue to evolve the Oracle Eloqua platform by consolidating data, as well as simplifying the transforming, normalizing, and appending of data has, and will continue to be, a key focus. Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. "Help marketers create a world-class customer experience while driving revenue now."
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    5 Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 18, 2009
    [Eloqua] What Exactly IS Digital Body Language?
    The best physical representation of digital body language that I can think of is as seen through Eloqua's Prospect Profiler tool (pictured), which shows the spikes and valleys of activity, across all digital media, from web and email to search and forms. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Eloqua] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    Check out Eloqua’s Grande Guide to Lead Scoring. Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Eloqua] How Simple Is Your Strategy?
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    8 Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. Let Leads Market to You.
  • THE POINT  |  THURSDAY, NOVEMBER 5, 2009
    [Eloqua] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Tags: Marketing Automation and Demand Generation AdWords b2b lead generation demand generation software Dreamforce conference Eloqua email delivery and tracking email delivery wizard Genoo Jeff Erramouspe Manticore VII Marketbright marketing automation software marketing automation suite Marketo Nick Walker SaaS marketing automation Salesforce.com Sirrius Decisions Web Analytics
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 19, 2008
    [Eloqua] Fresh off the presses
    October 6, 2008: We had Eloqua Experience, our international user group in Las Vegas, and the goal was to have copies of the book for everyone there. Tags: Digital Body Language books Eloqua I just received the final, final, final proof copy of the layout for my upcoming book - Digital Body Language. We're sending it to the print on demand presses tonight, and I should have a copy in hand within a week. Exciting times, to be sure.
  • DIGITAL BODY LANGUAGE  |  SUNDAY, DECEMBER 21, 2008
    [Eloqua] Interesting Times in The Demand Generation Space
    When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. Tags: lead nurturing SAS 70 Lead scoring inbound marketing B2B Marketing Eloqua demand generation I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Eloqua] Social CRM By Numbers [INFOGRAPHIC]
    Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better.
  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 16, 2011
    [Eloqua] So You Think You Know Marketing Automation
    If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new followers on Linkedin. We write this blog to help salespeople make their numbers – as only about 50% do today.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] Sunday musings
    Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. I hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. Right now, I’m at the Aprimo Marketing Summit in Florida, where I am hosting the B2B track.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Eloqua] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Lead nurturing is about telling a great story – from Problem to Solution.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Eloqua] 5 Ways to Humanize Your Online Communications
    5 Ways to Humanize Your Online Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Eloqua] CMOs You Should Watch in 2013
    CMOs You Should Watch in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Eloqua] Why I unsubscribed to Hubspot
    Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. Content is fabulous, but nagging was getting to be too much. David and I both signed off from Hubspot. It interferes with life.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 18, 2012
    [Eloqua] How to Make Your Data Squeaky Clean
    How to Make Your Data Squeaky Clean is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived. In fact, it could be just what the doctor ordered to get your campaign results backs on track.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Eloqua] What is Social Demand Generation?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Eloqua] 4 Things Your Email Recipients Want to Tell You
    4 Things Your Email Recipients Want to Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. As a consumer on the receiving end of these emails, it can become overwhelming.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Eloqua] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Eloqua] Sales Enablement Danger
    It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away. The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Eloqua] What to Expect From the 2013 Road to Revenue Tour
    The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. What to Expect From the 2013 Road to Revenue Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen Interview with Terry Whalen from CPC Search.
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