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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Eloqua] Demand Generation Vendor Traffic Rankings
    But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. How about it guys?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Eloqua] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Eloqua] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    Best Practices That Make Online Marketing ‘Stick’ [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 5 B2B Brands That “Get” Storytelling
    Be sure to register now and bring your questions! 5 B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. Cisco.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Eloqua] 5 Charts That Could Change Your Email Marketing
    Charts That Could Change Your Email Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. We wanted to package a few of the choicest charts on email marketing here. Make it Work for the Weekend.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] Savvy Week in Review: July 1
    Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. They are social savvy digital natives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] 4 Essential Ingredients of a Tasty Content Marketing Campaign
    Essential Ingredients of a Tasty Content Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. An Editor. Buyer Personas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • WORKFACE  |  THURSDAY, JUNE 30, 2011
    [Eloqua] Why Personal Branding Matters to Big Companies
    I had an opportunity at a recent online marketing conference in Minneapolis to spend a few minutes with Steve Woods, CTO of marketing automation vendor Eloqua. Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. Technology handles that.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Eloqua] [Chart] Would Rebecca Black Make A Good Marketer?
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Joel Rothman | Tweet this When’s the best day of the week to send out email? But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    good example of keeping promises is our client, Mintigo ,  They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. We’ll review and likely post to our blog soon.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] The Missing Link Between Media and Marketing
    Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). Integration between the two is a critical missing link.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Eloqua] 20 B2B Marketers Losing their Brand on Pinterest
    However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    For Eloqua, this means our U.S. Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the U.S. According to the U.S Automation helps you keep building relationships. 
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Eloqua] The B2B Sales Role in the New Buying Process
    One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua.  I’ve had the opportunity to get to know Jill over the last two years and still recall my first conversation with her.  Because she never tried to sell me anything or even try to get us to partner with Eloqua
  • B2B LEAD BLOG  |  TUESDAY, MAY 7, 2013
    [Eloqua] SiriusDecisions Summit 2013 – The Million Dollar Case Study
    Since 2005, more than 400 leading companies including Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and Webtrends are increasing the effectiveness and driving higher revenue velocity through digital marketing automation initiatives with better quality and enriched lead data and insights from ReachForce. This one:  . About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Eloqua] Are You Over Analyzing Your Lead Scoring? [CHART]
    For more information on lead scoring, check out Eloqua’s  Lead Scoring Grande Guide. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Eloqua] How To Build Up Social Media Marketing Like LEGO
    How To Build Up Social Media Marketing Like LEGO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Check your cost of ignorance.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Eloqua] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Eloqua] Oracle Buys Market2Lead Intellectual Assets
    However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself. Payne's post says that Eloqua and Market2Lead have been discussing a path for Market2Lead clients who prefer Eloqua to an Oracle relationship.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Eloqua] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, it’s sadistic, these poor sales people are just trying to make a living; but if I were in the business of being nice I’d have become a pre-school teacher.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
    So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It can motivate us, relax us and even transform us.
  • CLIENT BRIDGE  |  SATURDAY, SEPTEMBER 25, 2010
    [Eloqua] ClientBridge Blog Featured in B2B MarketingZone
    ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Professional Development.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Eloqua] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
  • SMALL MANUFACTURER BLOG  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    If you’re a company like Eloqua ( @Eloqua ), you’re creating “ Grande Guides &# that help prospects learn about content marketing, lead generation and the like. Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. Create the content (the hard part). Publicize it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Eloqua] Mad Marketing TV looking for new primary sponsor
    Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua] 3 Social Media Marketing Tips For 2014
    Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. Twitter now boasts 232 million active users  who send out 500 million tweets per day. Social advertising is also on the rise with an estimated  $10.24
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Eloqua  reaching 900 customers. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Eloqua] What is the Stage of Your Marketing Data?
    As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. That’s a very tall order. Not at all!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 9, 2012
    [Eloqua] Which Industries Lead in Marketing Effectiveness? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time.  The key to personal or professional growth is learning from your experiences and improving each time around. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Eloqua] How to Treat Your Customer Like Prospects
    At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, I still watch The Office. Yes, I still think it’s funny.).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Eloqua] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Eloqua] A 101 in Marketing Analytics
    To see some actual benchmarks, check out our 40 Must-See Charts for Modern Marketers ! A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? But numbers don’t have to be afraid of numbers. Conversion Rates. Reach.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Eloqua] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. Only 5 of 1,000 trial registrations were sales-qualified leads. It’s allbound.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Eloqua] 4 Ways to Improve Your Online Marketing Funnel
    Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. Inbound marketing, especially for B2B companies, is difficult to get right.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Eloqua] Social CRM By Numbers [INFOGRAPHIC]
    Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. They can do this without “dealing” with a sales rep.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Eloqua] Connecting the Dots Between Social Media & Demand Generation
    by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Steve Woods – Eloqua www.eloqua.com. Joe Payne – Eloqua www.eloqua.com. Alex Shootman – Eloqua www.eloqua.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Eloqua] How to Get Away Without Leaving Your Demand Gen Behind
    How to Get Away Without Leaving Your Demand Gen Behind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 9, 2012
    [Eloqua] 3 Ways for Accessorising Your Emails
    Ways for Accessorising Your Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. What You See Is What You Get” (WYSIWYG). Social Sharing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    As I wrote last year, this is a critical problem for the company. (By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Ah, but there’s a fly in that honey. Remember that Marketo said it has $70 million cash on hand? There’s some truth to that. Something doesn't add up here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Eloqua] How to Practice Sales Enablement That Helps Reps Rock
    Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call!
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Eloqua] Marketing as a Revenue Engine
    Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue? including companies such as Informatica , who sells to large firms.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. Marketing orchestration” is a considerable jump beyond the traditional role of “marketing automation”, but I’ll save that analysis for another day.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Eloqua] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    Check out Eloqua’s Grande Guide to Lead Scoring. Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. Brad Giles, Sr.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Eloqua] 5 Social Media Enhancements That Benefit B2B Marketers
    Download Eloqua’s Grande Guide for the Social CMO to learn more best practices. . Social Media Enhancements That Benefit B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Then there was that other time, when B2B marketers realized that social business is a reality.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Eloqua] Pardot Stays Focused on Small and Mid-Size Clients
    For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Eloqua] 4 Ways of Measuring Marketing ROI
    Ways of Measuring Marketing ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. Other surveys have found the same thing. The jury’s still out.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. Stay Tuned.
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 19, 2010
    [Eloqua] The Flywheel Effect
    Eloqua users, here's how to track your own blogs this way ). I'm back to blogging after a rather spontaneous, two-week hiatus. My wife were expecting our daughter to arrive at the end of April, but were surprised and thrilled to welcome a happy and healthy Sejal Anya Woods, to the world on April 2nd, a full four weeks early.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Eloqua] 10 Tips to Help You Become a ‘Superhero’ Marketer
    10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 13, 2013
    [Eloqua] Simplifying Video Marketing: 5 Ideas To Get Started
    Simplifying Video Marketing: 5 Ideas To Get Started is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this. I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. Not exactly a winning formula. Interviews. Memes.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Eloqua] The Book: Digital Body Language
    In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Eloqua] The Characteristics of a Marketing Automation Expert [Infographic]
    You can talk to your Eloqua admins in the Topliners community ; you can talk to Support, and you can find people who have been publishing how-tos and other helpful information. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • VIEWPOINT  |  THURSDAY, AUGUST 8, 2013
    [Eloqua] Good Reads for B2B Marketing - How to Create Newsworthy Content
    Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Via Convince & Convert. Via Duct Tape Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2011
    [Eloqua] Chart: The Holidays are Hot for B2B
    Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Think again. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Eloqua] [Chart] Google+ Posts Drop Even as Accounts Rise
    Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Sign up here. Share email. Facebook. LinkedIn. StumbleUpon.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. So it’s exciting to see these two interests combined this year at the U.S. When I last attended the U.S. Share email. Facebook. LinkedIn. Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Eloqua] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” No buyer wants to get “blasted.”
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Eloqua] Mad Marketing TV is educating the world – and me
    Thor Johnson, former CMO of Eloqua. Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. This is how it happened. We’ve had a stellar lineup of guests and we have more coming. It publishes every Tuesday and Thursday at noon ET. Jeff Ogden. Jim Burns, Avitage  - Think Like a Publisher. Andy Betts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But there are few keys to doing it right. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Eloqua] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. What are some of the implications of this shift on the marketing and sales processes?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010 – Q1 Review
    Juan Eloqua by Eloqua (6%). 2. Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Lots of companies can learn from these superb approaches by these great marketing firms. We will do a new contest in late 2011 too.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2012
    [Eloqua] 3 Easy Ways Your Business Can Start Giving Back
    At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Interested in doing something similar in 2012?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. She also spent 10 years as a senior marketing executive at PeopleSoft.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 19, 2009
    [Eloqua] Marketing Automation Reliability
    Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Eloqua] Modern Marketing Lessons From The Godfather
    Modern Marketing Lessons From The Godfather is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Eloqua] CMOs You Should Watch in 2013
    CMOs You Should Watch in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The CMO is challenged to lead demand generation and drive successful selling initiatives. Aaron Goldman. Kenshoo.com. Jeanne Hopkins. SmartBear. Yahoo!
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    One of the other participants – Joe Chernov , Director of Content for Eloqua (my client) – said his company is selling products and services but also has lots of valuable knowledge to share. And Eloqua has eagerly embraced this simple, yet powerful, concept. Mobile marketing has been added to the mix. Remember, none of us is perfect.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Eloqua] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 16, 2010
    [Eloqua] The Next Transition in Communication
    We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare. About the author : Steven Woods is CTO of Eloqua , the leading marketing automation software platform.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp | Episode 23
    And we congratulate the savvy marketers at Eloqua for this outstanding video. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We We hope you enjoy this episode of Laugh and Learn and tune in each Friday for a new show. What do you think?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Eloqua] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We wrote about the topic here.). Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    For more information, download the full report: The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014. 4 Key Marketing Technology Takeaways From A Forrester Wave is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The vendor web site is an important first impression engagement forum.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    Strategic Content Measures Every Marketer Should Take is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. Go for the latter! Become sourced as ‘news you can use’.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Eloqua] Are You Interesting To Me?
    Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. read more.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Eloqua] “If we just do _, everything will be fine”
    “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.&#. We need results now.&#.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Eloqua] Savvy Week in Review - May 4
    Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. Did we miss something? Add them in the comments! by @ kevinrcain via @ Junta42.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] Content Creation Tips from a Texas Garden
    Check out Eloqua’s Grande Guide to Lead Nurturing  to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. Rocks.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] 3 Steps to Making Change Happen
    Well, the way we think about change may be what’s holding us back, Chip Heath, co-author of the best-selling book “ Switch: How to Change When Change is Hard “, said during his keynote address at Eloqua Experience 2011. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa. Step One. Step Two.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [Eloqua] 6 Ways To Maximize Your Webinars With Automation Technology
    Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Eloqua] [Chart] Marketing Automation Means More Marketing Jobs
    But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Each week Eloqua delivers a chart of the week direct to your inbox. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. The results? Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Eloqua] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.  So rather than either vendor describing their value to the audience, Meagen illustrated the impact first hand.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Eloqua] Introducing: The Modern Marketer’s Guide to Video
    Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. After all, you’re data driven!). Metrics!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • B2B LEAD BLOG  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua] Lead Nurturing, a Pipeline Full of Bluebirds
    We’ll be bringing this message to the marketers over the next few weeks, with ReachForce whistle stops in Boston , Denver and San Francisco for the Eloqua Experience October 23 – 25. Let’s consider The Bluebird. Out of our control, out of nowhere. . Maybe that’s the real problem with sales and marketing alignment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Eloqua] 6 Burning Questions about Social Media for B2B
    Burning Questions about Social Media for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Is this tactic effective or should we stick to outside social media communities? A: There’s a balancing act between maintaining an “owned” community versus taking advantage of existing public communities.
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