| || |
IT'S ALL ABOUT REVENUE 4 Ways of Measuring Marketing ROI
| MONDAY, NOVEMBER 26, 2012
Ways of Measuring Marketing ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. Other surveys have found the same thing. The jury’s still out.
IT'S ALL ABOUT REVENUE [Chart] Marketing Automation Means More Marketing Jobs
| SUNDAY, JUNE 5, 2011
But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Each week Eloqua delivers a chart of the week direct to your inbox. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. The results? Facebook.
IT'S ALL ABOUT REVENUE 9 Mobile Apps Every B2B Marketer Should Try
| WEDNESDAY, JANUARY 16, 2013
Mobile Apps Every B2B Marketer Should Try is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As Let’s face it: we’re tethered individuals, marketers perhaps even more so.
IT'S ALL ABOUT REVENUE Why Social Shouldn’t Scare Email Marketers
| TUESDAY, APRIL 10, 2012
Why Social Shouldn’t Scare Email Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. The Game is Changing.
IT'S ALL ABOUT REVENUE Which Industries Lead in Marketing Effectiveness? [CHART]
| SUNDAY, DECEMBER 9, 2012
CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time. The key to personal or professional growth is learning from your experiences and improving each time around.
SAVVY B2B MARKETING Week in Review: January 18
| FRIDAY, JANUARY 18, 2013
Mobile Apps Every B2B Marketer Should Try – by @AmandaF_Batista via @eloqua. Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed. Anything to add? Let us know in the comments. by @markwschaefer.
IT'S ALL ABOUT REVENUE Google+ Opens Up Brand Pages…Sort Of
| MONDAY, NOVEMBER 7, 2011
Google+ Opens Up Brand Pages…Sort Of is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available?
B2BBLOGGERS Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
| THURSDAY, SEPTEMBER 30, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. What does “ high quality lead mean anyway? Neither? Is it even a specific enough goal?
FEARLESS COMPETITOR Marketing Made Simple TV is Looking for a Few Good Sponsors
| WEDNESDAY, MAY 30, 2012
Marketo , Eloqua , Silverpop , Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
B2B VOICES Your Game Plan: Focus on Fans
| TUESDAY, JANUARY 3, 2012
If you need ideas here’s a relevant post from Eloqua on some new year’s resolutions for talking to your customers. There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. How are you attracting and keeping fans? You are What You Read.
IT'S ALL ABOUT REVENUE Simplifying Video Marketing: 5 Ideas To Get Started
| WEDNESDAY, MARCH 13, 2013
Simplifying Video Marketing: 5 Ideas To Get Started is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this. don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. Not exactly a winning formula. Interviews. Whiteboards.
B2BBLOGGERS B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
| FRIDAY, AUGUST 27, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. How do you best communicate metrics internally? Which medium do you use?
IT'S ALL ABOUT REVENUE How Product Marketing Can Thrive in a Content Marketing World
| MONDAY, JULY 2, 2012
How Product Marketing Can Thrive in a Content Marketing World is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. But let’s be real. How do product marketers stay relevant? Treat them like it.
IT'S ALL ABOUT REVENUE 10 Marketing Nightmares
| MONDAY, OCTOBER 31, 2011
10 Marketing Nightmares is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Showing Up to a Webinar with the Wrong Deck. Good luck winging it!
IT'S ALL ABOUT REVENUE 6 Marketing Lessons I Learned from Lean Software Geeks
| SATURDAY, MARCH 10, 2012
Marketing Lessons I Learned from Lean Software Geeks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. But they should.
DIANNA HUFF - B2B MARCOM You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
| SUNDAY, FEBRUARY 27, 2011
If you’re a company like Eloqua ( @Eloqua ), you’re creating “ Grande Guides that help prospects learn about content marketing, lead generation and the like. Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. Create the content (the hard part). Publicize it.
IT'S ALL ABOUT REVENUE Graphic: The 3 Biggest Marketing Trends of 2012
| FRIDAY, DECEMBER 28, 2012
Graphic: The 3 Biggest Marketing Trends of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. – graphic. Click for larger image and to download.
B2BBLOGGERS 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
| THURSDAY, OCTOBER 7, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Where are prospects coming from? Social media?
IT'S ALL ABOUT REVENUE Social Business Q&A: 10 Questions with Augie Ray
| WEDNESDAY, APRIL 4, 2012
run content marketing at Eloqua. Social Business Q&A: 10 Questions with Augie Ray is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives.
IT'S ALL ABOUT REVENUE Is Pinterest a Good Social Media Marketing Investment?
| SUNDAY, APRIL 29, 2012
is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here.
B2B MARKETING UNPLUGGED Ten Festive Links for Tired B2B Marketers
| FRIDAY, DECEMBER 21, 2012
According to this post from our friends at Eloqua , 90% of the world’s data was created in the last two years. Note: As I was writing this, Oracle announced it had bought Eloqua. When There’s No Seat at the Grown-up Table. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. apologize.
FEARLESS COMPETITOR Marketing as a Revenue Engine
| TUESDAY, APRIL 5, 2011
Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue? including companies such as Informatica , who sells to large firms.
B2B LEAD BLOG Sales Operations Instant Lead Routing Technology Advances
| TUESDAY, FEBRUARY 26, 2013
ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
IT'S ALL ABOUT REVENUE 6 Steps to Defining Your Value Proposition from MarketingSherpa
| MONDAY, SEPTEMBER 26, 2011
Steps to Defining Your Value Proposition from MarketingSherpa is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “If your value proposition isn’t rolling off your lips, you already have a problem.”. B2B marketing lives or dies based on your value proposition. Review the Data.
CONNECT THE DOCS Understand the Full Buying Process of your Buyers
| WEDNESDAY, APRIL 14, 2010
" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Why should marketers develop your subject matter experts as key industry influencers and thought leaders? Steve Woods. Recommended Resources.
LOOPFUSE The Value in Free Marketing Automation
| TUESDAY, JULY 6, 2010
In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. I’d also argue that Eloqua is doing a great job of meeting the needs of specific market segments. Forever. Why Now?
IT'S ALL ABOUT REVENUE 4 Ways to Improve Your Online Marketing Funnel
| THURSDAY, MARCH 21, 2013
Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. Inbound marketing, especially for B2B companies, is difficult to get right.
FEARLESS COMPETITOR 5 Keys to Successful Lead Nurturing
| THURSDAY, APRIL 12, 2012
Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. But about 8 out of 10 of them will buy eventually.
B2B MARKETING INSIDER Marketing Tools and Technology – How Does A Marketer Decide?
| THURSDAY, JULY 28, 2011
Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Technology is becoming critical for marketers to remaining competitive. . Current example of Google+. Image Source.
IT'S ALL ABOUT REVENUE 3 Tests Every Marketing Dashboard Must Pass
| FRIDAY, MARCH 8, 2013
Tests Every Marketing Dashboard Must Pass is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s guest post comes courtesy of Laura Patterson , president and co-founder of VisionEdge Marketing, Inc., Almost everyone in the rooms raised their hands. More hands went down.
IT'S ALL ABOUT REVENUE Chart: The Holidays are Hot for B2B
| FRIDAY, DECEMBER 23, 2011
Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Think again. Not so fast.
IT'S ALL ABOUT REVENUE [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
| FRIDAY, JULY 1, 2011
Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like to websites, blog posts and more recently. We wrote about the topic here.). Share email.
B2BMARKETINGSMARTS How B2B marketers can be winners at the game of tag.
| WEDNESDAY, NOVEMBER 17, 2010
Eloqua: “The Power to Succeed. Eloqua promises a benefit but does not tell me what they do. The Eloqua tag promises a nice benefit, but that benefit could be applied to hundreds, if not thousands, of companies. What was the best part of playing tag as a youngster? Not being “it, of course. Make it true.
LEADSLOTH Inbound Marketing & Marketing Automation
| TUESDAY, JUNE 23, 2009
Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in.
SAVVY B2B MARKETING Savvy Toolkit - How Do We Operationalize Content Marketing?
| TUESDAY, AUGUST 16, 2011
Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
B2BBLOGGERS 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
| FRIDAY, JUNE 11, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. I thought if the attendees had the question, so might you. So you want to use search terms and phrases, and pick categories of topics, that define your community. Here’s my list and ratings.
BLOG MY CALLS What About Lead Scoring for Phone Calls?
| TUESDAY, APRIL 2, 2013
Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. That's why Marketo, Eloqua, Hubspot and Pardot are all growing so quickly. They have defined the marketing automation and lead scoring space. They invented it. Each of these tools have strengths and weaknesses. It works well. What?!?
IT'S ALL ABOUT REVENUE How to Write B2B Blogs: Your Story is Your Service
| MONDAY, OCTOBER 3, 2011
How to Write B2B Blogs: Your Story is Your Service is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Points and counter points emphasized either the story or the service. listened closely and, having yet to find my full confidence as a marketer, held my tongue. That statement is cold and generic.
IT'S ALL ABOUT REVENUE 14 Sanity Saving Apps For Business Travelers
| MONDAY, JULY 11, 2011
Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
B2BBLOGGERS Three Views On The Future Of The CMO
| WEDNESDAY, NOVEMBER 17, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. It must be a part of your subconscious.
B2BMARKETINGSMARTS 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
| WEDNESDAY, DECEMBER 8, 2010
For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
FEARLESS COMPETITOR Why do some companies prosper – despite a terrible economy?
| THURSDAY, JULY 14, 2011
Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery New York Times.
SAVVY B2B MARKETING Savvy Week in Review: July 1
| FRIDAY, JULY 1, 2011
Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
FEARLESS COMPETITOR How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
| WEDNESDAY, MAY 4, 2011
Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think?
B2B MEMES Content Marketers: Think “Editorial”
| FRIDAY, NOVEMBER 12, 2010
But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. One of the most exciting areas today in the realm of what we used to call publishing is content marketing. But one word that rarely shows up in such lists is editorial. That’s a pity. who knows?
IT'S ALL ABOUT REVENUE The 4 Mary Meeker Slides Every Marketer Should See
| TUESDAY, DECEMBER 4, 2012
The 4 Mary Meeker Slides Every Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? Today, Meeker provided an update to her presentation. billion.
FEARLESS COMPETITOR The results of “best marketing company” are in
| THURSDAY, APRIL 8, 2010
Eloqua had 53 votes. ???The results are in. Out of 480 votes in total. HubSpo t was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Market2Lead had 53 votes. Pardot had 5 votes. Salesforce.com had 2 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.
CLIENT BRIDGE Marketing Automation from Salesforce.com
| TUESDAY, FEBRUARY 22, 2011
CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot. How does their marketing automation software stack up? Lead Nurturing.
B2BBLOGGERS Experimentation Is The New Best Practice
| FRIDAY, NOVEMBER 19, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. I’d argue that the underlying principles of the discipline of b2b marketing are not different. It is the environment in which you apply the principles that is evolving. Sign up.
FEARLESS COMPETITOR Happy Birthday, sales lead generation company Find New Customers – belatedly
| FRIDAY, MARCH 1, 2013
Companies who want better results from software like Marketo, Silverpop or Eloqua. 'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . Who should talk to Find New Customers?
IT'S ALL ABOUT REVENUE The Four Pillars Of Revenue Performance Management
| WEDNESDAY, MARCH 16, 2011
For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Here are the cliff notes. Share email.
IT'S ALL ABOUT REVENUE 11 Tweetable Digital Marketing Notes from ad:tech
| FRIDAY, NOVEMBER 11, 2011
11 Tweetable Digital Marketing Notes from ad:tech is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Enjoy – and tweet away! Check out Fischer’s three steps to building a brand on Facebook.). < Tweet this!
DIGITAL BODY LANGUAGE Marketing Automation Reliability
| WEDNESDAY, AUGUST 19, 2009
Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation.
IT'S ALL ABOUT REVENUE 12 Holiday Gift Ideas for Marketers
| TUESDAY, DECEMBER 20, 2011
12 Holiday Gift Ideas for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. For $49.99
IT'S ALL ABOUT REVENUE 3 Steps to Making Change Happen
| FRIDAY, OCTOBER 21, 2011
Well, the way we think about change may be what’s holding us back, Chip Heath, co-author of the best-selling book “ Switch: How to Change When Change is Hard “, said during his keynote address at Eloqua Experience 2011. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa. Step One. Step Two.
SAVVY B2B MARKETING Savvy Week in Review - May 4
| FRIDAY, MAY 4, 2012
Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. Did we miss something? Add them in the comments! by @ kevinrcain via @ Junta42.
IT'S ALL ABOUT REVENUE [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
| FRIDAY, JUNE 17, 2011
Woods, and co-Author Alex Shootman, Chief Revenue Officer at Eloqua, will be making several stops along the 2011 Online Marketing Summit Tour. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Click here to view the embedded video.
FEARLESS COMPETITOR The Best B2B Marketing Ideas of 2010 – Q1 Review
| TUESDAY, MAY 31, 2011
Juan Eloqua by Eloqua (6%). Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year.
IT'S ALL ABOUT REVENUE How Sage Does Social Demand Generation
| WEDNESDAY, APRIL 25, 2012
We create landing pages in Eloqua that are specifically tied to social or we use query strings,” Baird said. How Sage Does Social Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But many demand generation marketers don’t know what to make of it. Have a Strategy. Joseph Baird.
IT'S ALL ABOUT REVENUE How to Make Your Data Squeaky Clean
| THURSDAY, OCTOBER 18, 2012
How to Make Your Data Squeaky Clean is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Naming Conventions.
FEARLESS COMPETITOR Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
| TUESDAY, DECEMBER 27, 2011
Steve Woods – Eloqua www.eloqua.com. Joe Payne – Eloqua www.eloqua.com. Alex Shootman – Eloqua www.eloqua.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.
FEARLESS COMPETITOR Sunday musings
| SUNDAY, FEBRUARY 27, 2011
Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. It’s terrific!
- 5 Steps to Social Media Leads with Content Marketing
Ideally you have a marketing automation platform (like Eloqua, Marketo, SilverPop, etc) in place that lets you nurture your new prospects with content tailored to their demographic profile and behavioral patterns, and helps prospects move along the buyers journey with content mapped to each stage. Nobody wants to be sold on social platforms.
- New Marketing Report: B2B Lead Generation Trends 2013
Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. The results are in.
IT'S ALL ABOUT REVENUE The Two-Step for Sales Enablement
| FRIDAY, NOVEMBER 25, 2011
Fact: We use Eloqua’s marketing automation platform. The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team.
B2B WEB STRATEGY What Determines Success for B2B in the Online World?
| THURSDAY, APRIL 4, 2013
This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. 'In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Success+checkout thank you message.
B2BBLOGGERS How Simple Is Your Strategy?
| WEDNESDAY, AUGUST 11, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it. Every conversation?
BLOG MY CALLS Lead Nurturing 101
| WEDNESDAY, JULY 18, 2012
Platforms like Pardot , Eloqua and Marketo solve the problem. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that? 1) Great Content.
LEADSLOTH Upcoming Lead Management Events
| MONDAY, JUNE 7, 2010
MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ».
MARKETING INTERACTIONS Lessons Learned from Using Marketing Automation
| THURSDAY, AUGUST 6, 2009
The executives interviewed used a variety of solutions including; Active Conversion, Aprimo, Eloqua, eTrigue, LoopFuse, Manticore Technology, Marketo, Market2Lead, Pardot and Silverpop Engage B2B (formerly VTrenz). The benefits from automating marketing programs can be many. This said, technology is not the answer to better marketing.
IT'S ALL ABOUT REVENUE Credit and Measure: More Tips to Improve Sales and Marketing Alignment
| WEDNESDAY, MAY 1, 2013
We set up all of our campaigns using both Eloqua and our CRM,” she said. Credit and Measure: More Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Monday’s post scratched the surface of the dynamic relationship between sales and marketing.
IT'S ALL ABOUT REVENUE 3 Ways Interactive Content Can Boost Email Performance
| WEDNESDAY, FEBRUARY 20, 2013
Ways Interactive Content Can Boost Email Performance is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate.
FEARLESS COMPETITOR 3 Reasons why lead nurturing and scoring have NOTHING to do with software
| MONDAY, AUGUST 1, 2011
Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
JUNTA 42 Creating a Content Marketing Team and Workflow Plan
| THURSDAY, OCTOBER 13, 2011
Eloqua has Joe Chernov, whose title is VP of Content Marketing. Yesterday, Robert Rose and I held a workshop at Openview Venture Partners ‘ headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. Here’s some of what we covered. The Content Marketing Process. Conversations and Listening.
SAVVY B2B MARKETING Savvy Week in Review: September 7
| FRIDAY, SEPTEMBER 7, 2012
All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks – by @noyesjesse via @eloqua. This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team. Can you believe it's already September?! We've pulled together our favorite ones of the week here. Had no idea.
IT'S ALL ABOUT REVENUE RightNow, Oracle and The Customer
| TUESDAY, OCTOBER 25, 2011
At last week’s Eloqua Experience conference, our newly anointed “Director of Customer Culture,” Heather Foeh, introduced our Customer Bill of Rights. RightNow, Oracle and The Customer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Me, I have a different angle. The answer: the customer.
FEARLESS COMPETITOR A Busy Day in Marketing Automation Software
| WEDNESDAY, OCTOBER 12, 2011
At Find New Customers we interpret this move as broadening their market in two ways: On the high-end, it frees up their flagship offering to move up-market against Eloqua. Future investments in the product can be targeted at large firms where companies like Eloqua and Aprimo/Teradata compete traditionally. Marketo Launches Spark.
IT'S ALL ABOUT REVENUE Can You Crowdsource Brand Strategy?
| FRIDAY, MAY 20, 2011
That’s an experiment Marketing Director and Eloqua user Josh Ewin is running right now on Topliners. Technical Know-How: How many conditional processing steps can you really have on an Eloqua form? If you’re an Eloqua junkie, I think you’ll like reading this thread. by Heather Foeh | Tweet this. Share email.
INSIGHTIQ BLOG Salesforce.com Acquisition of Radian6
| FRIDAY, APRIL 1, 2011
The overarching question is whether this is the beginning of an entry of Salesforce.com into the consumer marketing (B2C) arena or if Salesforce.com will augment the B2B demand generation platforms like Neolane, Eloqua, Marketo and others. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday.
FEARLESS COMPETITOR What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
| TUESDAY, MARCH 22, 2011
While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management was actually coined by Eloqua.). “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.. Quality leads matter. contact-form].
PUZZLE MARKETER Marketing Automation, Set It and Forget It
| THURSDAY, JULY 26, 2012
– Joe Chernov, Eloqua ( in an interview with Venturebeat.com ) 3 Advantages to building a marketing automation system at your company: You can “set it and forget it” Once you do the work up front to create your content and your set of rules, your program will run with little oversight. Marketing automation, what is it?
IT'S ALL ABOUT REVENUE What is the Social Enterprise?
| THURSDAY, OCTOBER 6, 2011
is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared. Is it all about social CRM? Michael Krigsman. Ray Wang. Zach Hofer-Shall.
IT'S ALL ABOUT REVENUE 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
| WEDNESDAY, APRIL 24, 2013
10 Actionable Content Marketing Tips: Content2Conversion Conference Recap is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. You’re content marketing whether you know it or not.
IT'S ALL ABOUT REVENUE The 5 Best New Hot Spots Near Dreamforce
| MONDAY, SEPTEMBER 10, 2012
The 5 Best New Hot Spots Near Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this During Dreamforce you can find just about anything – food, entertainment, even a premium latte. Stop by our booth #911 for a free one. wink wink * ). 691 Market Street – Walk it!
SALES CHALLENGER How NOT to Use Social Media
| TUESDAY, NOVEMBER 27, 2012
See how Eloqua positions reps as key industry influencers. Social media isn’t new. What is new, however, is how high performing sales people are using social media to engage potential or existing customers. Shut out from “traditional” sales engagement techniques, our best reps are turning to social media to get their foot in the door.
IT'S ALL ABOUT REVENUE 5 Marketing Problems Google+ Says It Can Solve
| WEDNESDAY, NOVEMBER 9, 2011
Follow Eloqua on its brand new Google+ page for more news, analysis and more. Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social media was supposed to help address many of these issues. He outlined five specific challenges Google+ will help solve.
LOOPFUSE Gartner Group releases CRM Lead Management Magic Quadrant for 2013
| MONDAY, MAY 6, 2013
Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. We would love you to try out LoopFuse here.
CUSTOMER EXPERIENCE MATRIX And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
| WEDNESDAY, FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues.
IT'S ALL ABOUT REVENUE Do Those Holiday Emails Really Get Read? [CHART]
| SUNDAY, DECEMBER 23, 2012
CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them? open rates
B2B LEAD GENERATION BLOG Sales and Marketing: The technology behind CRM
| MONDAY, FEBRUARY 18, 2013
Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. Tweet Customer relationship management (CRM) is defined a number of different ways. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.
IT'S ALL ABOUT REVENUE Modern Marketing Lessons From The Godfather
| MONDAY, MARCH 25, 2013
Modern Marketing Lessons From The Godfather is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
IT'S ALL ABOUT REVENUE The Signs of an Olympian Level Marketing Team
| TUESDAY, JULY 31, 2012
The Signs of an Olympian Level Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Are you one of the millions glued to your TV , watching match after match during the Olympics? There are obvious reasons to love the Olympics. Strength. Agility. Training.
CUSTOMER EXPERIENCE MATRIX Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
| WEDNESDAY, OCTOBER 17, 2012
This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
THE CONTENT FACTOR B2B Marketers: Ready for the iPad?
| SUNDAY, JANUARY 31, 2010
This post titled "6 Things the iPad Means for B2B Marketers" by Steve Woods of Eloqua, describes the new opportunities of Apple's iPad as one of those channels. As content strategists, we stress to our clients the importance of repurposing content in all channels.
IT'S ALL ABOUT REVENUE The What, Who and Why of Lead Scoring [Video]
| TUESDAY, FEBRUARY 21, 2012
The What, Who and Why of Lead Scoring [Video] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers.
FEARLESS COMPETITOR New approach in remarkable content
| MONDAY, DECEMBER 14, 2009
Take a look at how marketing automation software firm, Eloqua , created an Interactive Conversation between their CEO and the viewer. Eloqua Illuminate. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Blog posts. Video.
B2BBLOGGERS Reputation Holds the Key to Email Deliverability
| THURSDAY, SEPTEMBER 16, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This is a scary thought when you consider who that 20% might encompass. Reputation is far and away the key to email deliverability. Allow me to explain. Repair and Protect. Complaints.
B2BBLOGGERS Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
| WEDNESDAY, JULY 7, 2010
Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. to Start July 7th, 2010 | By Jeremy Victor Earlier this year, I wrote a post, Humanize Your Marketing With Buyer Personas , because of what I feel is lacking in a lot of B2B marketing today.
IT'S ALL ABOUT REVENUE Video: What’s Holding Back UK Marketers from Social?
| WEDNESDAY, JANUARY 25, 2012
is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you think everyone is jumping into social advertising, think again. recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. Enjoy! What do you say?
FEARLESS COMPETITOR What’s the Real ROI of Content Marketing?
| WEDNESDAY, JUNE 20, 2012
We thank Jesse Noyes of Eloqua for these great insights. Sales lead generation needs content marketing. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. hope you find this information helpful. “Thankfully, a new e-book has stepped into the gap.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.