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  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Eloqua] How to Get The Most Out of Paid Twitter Ads
    How to Get The Most Out of Paid Twitter Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Happy New Year from Find New Customers
    Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement. Interviews & Guest Appearances
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 3, 2013
    [Eloqua] What is the Online Activity Profile of Sports Teams? [CHART]
    Since Eloqua just signed a few NFL teams, we expect to add them to the benchmark analysis just in time for the next Superbowl. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Equally as obvious  is that this activity slows down during the off season,  in the summer. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 17, 2013
    [Eloqua] More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial
    More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Sylvia Jensen | Tweet this In March EConsultancy held their annual Digital Cream Event in London. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Eloqua] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Be sure to stop by the Compendium booth (#2208) to chat with us about content marketing, marketing automation, and the Oracle Eloqua Marketing Cloud. CEO Marissa Mayer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. and adapt to provide them a delightful experience. 4) Make the move to mobile.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Thinking Too Big.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] CMO Insight: Tips For Managing A Shifting Role
    CMO Insight: Tips For Managing A Shifting Role is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Eloqua] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour. Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Follow Sean on Twitter @Sean_f_Callahan. 27), New York (Mar.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Eloqua] 5 Foundational Marketing Books You Need to Read
    Foundational Marketing Books You Need to Read is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. go-getter. Todd Defren.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [Eloqua] Lead Scoring Best Practices
    Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Eloqua] Not On Pinterest? This Chart May Change Your Mind
    This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. Subscribe.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Eloqua] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today’s B2B marketers are encouraged to think like agencies to be more collaborative and agile to enhance marketing creativity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Eloqua] Why Your Competitor’s High Google Ranking May be a Good Thing
    Why Your Competitor’s High Google Ranking May be a Good Thing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] 7 Resolutions B2B Marketers Shouldn’t Make
    Resolutions B2B Marketers Shouldn’t Make is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. And Twitter!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 4, 2012
    [Eloqua] 4 Ways to Free Your Sales Team
    Ways to Free Your Sales Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s July 4 th , a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. More precisely, you want to know how to free your sales team to win over leads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 4, 2012
    [Eloqua] Why Lead Scoring is the New Opportunity Stage
    Why Lead Scoring is the New Opportunity Stage is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. For better or worse, those days are over. The scenario today is far more complex. ” or “When will I make a decision?” In this paradigm the “opportunity stage” is a little stale.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Eloqua] 3 Cool Lead Nurturing Programs You’re Not Running
    Cool Lead Nurturing Programs You’re Not Running is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. What gets me really excited, though, is the sheer creativity that I’ve seen. The“Free Trial” Nurture.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Eloqua] Friends, Avatars, Countrymen, lend me your ears
    For anyone who is part of the Eloqua community , you may already have met Drake. David Meerman Scott had a great post the other day on “ I do not friend logos ”. Very well put, and I agree with him. The numbers are undeniable, the active population on Facebook is huge. Not something that would fly with a corporate logo.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The State of Email Marketing. The Blog Tree.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Eloqua] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? PR and AR are no exceptions. The Good advice.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Unfortunately, the answer was no.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Eloqua] How to Spark a Romance Between Sales and Marketing
    How to Spark a Romance Between Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple.
  • LOOPFUSE  |  MONDAY, APRIL 9, 2012
    [Eloqua] So, what is Revenue Performance Management (and should you care)?
    Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 27, 2012
    [Eloqua] 5 Charts that Say Everything About the Tablet Market
    Charts that Say Everything About the Tablet Market is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung, Amazon, H-P….
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Eloqua] Lead Handoff and Sales Measurement - Video
    In this quick video, Eloqua’s Director of Marketing Operations, Chris Petko maps out the key elements of a process for handing leads to sales, providing sales with a way to easily take action on a lead, and then automatically handing each of the lead dispositions that are likely to happen.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 17, 2012
    [Eloqua] The Impact of Online Video on Customer Support [CHART]
    Interestingly enough, the data that I analyzed for Eloqua shows, for 2012, that while using YouTube over the course of the year increases, the number of support cases remains relatively stable.  The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Eloqua] Private Social Networks and the “Bathroom Moment”
    Private Social Networks and the “Bathroom Moment” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Eloqua] 5 Steps for Creating a Viable Marketing Dashboard
    Steps for Creating a Viable Marketing Dashboard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. “ The emphasis on proving marketing ROI and accountability has only increased in our current business climate. Even an economic recovery won’t eliminate this topic. Choose Your Metrics.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Eloqua] The Unexpected Value of Closed Loop Reporting [CHART]
    At Eloqua’s recent  Road To Revenue Tour  events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. And, 3 in 4  CEOs want marketers to become 100% ROI focused.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Eloqua] 4 Tips for Getting WAY more from Email Marketing
    Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Congratulations, Oracle & Responsys!
    We do not compete with Responsys, and only very occasionally with Eloqua.). On the B2C side, Oracle/Responsys is (and always has been) clearly superior to Salesforce/Exact Target, and on the B2B side, Oracle/Eloqua easily trumps Salesforce/Pardot. Oracle has long owned the enterprise back office. Whoops! Corporate CRM MKTG MKTO ORCL
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Eloqua] 3 Quick Tips For Increasing Response Rates With Gated Content
    Click here to watch a short video with tips on how to create web forms using Eloqua. . Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 14, 2013
    [Eloqua] How Modern Marketers Stack Up in Database Spring Cleaning [CHART]
    How Modern Marketers Stack Up in Database Spring Cleaning [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by John Stetic | Tweet this Spring is in the air! Well, at least for people outside Colorado. Sorry about the weather postponing the Road to Revenue Tour this week!). The conclusion?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. m CMO of Eloqua. Alex Shootman, Chief Revenue Officer, Eloqua : And I’m Alex Shootman. But it doesn’t have to be that way. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 1, 2011
    [Eloqua] 6 Big Business Strategy Flip Flops
    Big Business Strategy Flip Flops is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are times we have to make a big decision. And there are times we wish we had gone in the opposite direction. Often changing your mind is the right move. Gap Switches Logos. Fans revolted.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Eloqua] Pardot Stays Focused on Small and Mid-Size Clients
    For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 10, 2013
    [Eloqua] The Payoffs Of Real Customer Centric Marketing
    The Payoffs Of Real Customer Centric Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. B2B marketers live and die by how effectively they generate quality leads that fill the funnel. Conversations Mean More Traffic : A conversation is a balanced, two sided experience.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 10, 2011
    [Eloqua] Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You
    The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 13, 2012
    [Eloqua] How to Score a Guest Blog Post
    How to Score a Guest Blog Post is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Jeremy Victor  knows a thing or two about guest posting. He’s the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Eloqua] 5 Tips for Creating Effective B2B Marketing Videos
    Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Now, that’s efficiency!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] How to do Post-Event Sales Enablement
    How to do Post-Event Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. Sales enablement. Align before you sign.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010
    Juan Eloqua by Eloqua (6%). Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Today’s August 31st – the last day of the 3rd quarter. This Fall we will hold a contest for Best B2B Marketing Idea of 2011.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Eloqua] Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
    As the former CMO of Eloqua , Thor Johnson has watched the birth and growth of marketing automation. Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Eloqua] 27 Million Users, 13 Employees: Inside Instagram’s Success
    27 Million Users, 13 Employees: Inside Instagram’s Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. The duo broke some news. It’s currently only available for the iPhone.).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Eloqua] 5 Ways to Demonstrate Value to Your Customers
    Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 31, 2013
    [Eloqua] 5 Modern Marketing Lessons from The Lord of the Rings
    Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. 'by Alex Shootman | Tweet this “ Dad, what do you do? my youngest son Sam asked.  1.  “ You Shall Not Pass !” –“ Gandalf”. Take Risks!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Eloqua] Reminders Impact On Webinar Attendance [Chart]
    With the  stunning popularity of event applications for the  Eloqua App Cloud , marketers are now able to market with an even higher resolution than ever before.  Reminders Impact On Webinar Attendance [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But – it can be so much more.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] New Marketing Report: B2B Lead Generation Trends 2013
    Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. The results are in.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Eloqua] Low Cost Systems for Demand Generation
    My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. But what really concerns me is that these people are apparently limiting their consideration to just those two products.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. Unfortunately this is still a lesson that many brands need to learn. So what’s the trick?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 11, 2012
    [Eloqua] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    ” Well, I’m now in awe of what you’ve achieved at Eloqua! s Sarah Hodges is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. My colleague Elle Woulfe would get a call. Nobody understands the machinery of the demand generation engine better than Elle. That’s for sure. Intelligent.ly
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 30, 2013
    [Eloqua] What’s the Biggest Challenge Facing Your Business Today?
    The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. 'That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Considering that the Eloqua platform itself is soon going to be available in a number of languages, you may even find it easier to create the content that is so valuable to growing your business. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. billion) uses the internet. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Eloqua] Demand Gen Cloud: Funnels and Pipelines are Old School
    Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Lead Generation: When To Use Registration Forms
    Joe’s Eloqua colleague Jesse Noyes (@ NoyesJesse ) also has a great review of the options in this post where he quotes Chris Jablonski (@ cjablonski ), author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free. Maybe you do the same?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    I use Eloqua Engage.). How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 16, 2012
    [Eloqua] How to Go Beyond “Check the Box” RFPs
    How to Go Beyond “Check the Box” RFPs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Mcardle | Tweet this Ah, the RFP. We encounter them constantly, either issuing them or filling them out. Fan or not, the RFP process is a reality of doing business, especially in the B2B world.
  • MARKETING INTERACTIONS  |  THURSDAY, JUNE 7, 2012
    [Eloqua] The Ripple Effect of Shiny-Object Syndrome
    Even the ROI on Content Marketing eBook recently released by Kapost and Eloqua is predicated on 24 months of content marketing. Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Eloqua] 8 Content Marketing Ideas You Haven’t Tried
    Content Marketing Ideas You Haven’t Tried is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. Have you flawlessly planned and executed white paper campaigns?
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. After countless business trips thumbing through SkyMall, we FINALLY have a reason to justify purchasing the Nano-UV wand. Share and Enjoy.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Eloqua] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Read that again!).
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Eloqua] Start With Relevant, Aspire To Remarkable
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. Sign up. Or Does It?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 31, 2012
    [Eloqua] Do Email Benchmarks Vary By Region? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks.  This week, we are providing benchmarks for some primary email health metrics broken down by region. 
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Eloqua] What Does Your Funnel Look Like?
    Steve Woods , from Eloqua, created a funnel to analyze marketing's impact on revenues. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing. was very happy to be included in the fun! Download your copy here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Top Content Marketing Challenges, Benchmarks, and KPIs
    Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Eloqua] Traffic from Social Referrals Is Doubling [CHART]
    Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011.  Perhaps not surprising given it is less than 2 years old.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 8, 2013
    [Eloqua] What Marketers Should Know About Big Data – and How to Put it to Use
    What Marketers Should Know About Big Data – and How to Put it to Use is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. As I wrote last year, this is a critical problem for the company.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Eloqua] Does Automation Impact Lead Conversion Rates? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. However what we were surprised to see was that as conversion rates have decreased, automated campaigns dropped only 30% over the past 3 years, compared to 75% for “batch n’ blast” campaigns.  But you may be asking yourself why? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Eloqua] The Marketing Skills Gap is Very Real
    Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Eloqua] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. Pay close attention to your email marketing metrics.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Eloqua] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    Among B2B vendors, Eloqua is the poster child for this approach. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. automation.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Eloqua] Marketing Automation Blueprint - The Ultimate "How To" Guide
    There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 23, 2013
    [Eloqua] How Buyer Personas Can Make Your Marketing Automation Smarter
    How Buyer Personas Can Make Your Marketing Automation Smarter is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. What Are Buyer Personas?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Eloqua] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. What are some of the implications of this shift on the marketing and sales processes?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. They say the times are changin’ — so should your modern marketing strategy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Eloqua] How to Drive ROI with Top of the Funnel Video Content
    How to Drive ROI with Top of the Funnel Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mitch Solway , VP Marketing at Vidyard , a video marketing platform provider.   . Without a doubt it’s high leverage. 
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Eloqua] Savvy Week in Review: May 2
    via @eloqua. 'If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy! Good Reads for B2B Marketing - Staple Yourself to a Lead via @ PointClearPD.
  • B2B LEAD BLOG  |  TUESDAY, MAY 7, 2013
    [Eloqua] SiriusDecisions Summit 2013 – The Million Dollar Case Study
    Since 2005, more than 400 leading companies including Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and Webtrends are increasing the effectiveness and driving higher revenue velocity through digital marketing automation initiatives with better quality and enriched lead data and insights from ReachForce. This one:  . About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Eloqua] What Percentage of Your Data is Fake? [CHART]
    Eloqua provides a set of tools to deal with clean data.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. was recently doing some spring-cleaning and wanted to share some of the results! One of the more useful (and free!) We use a  contact washing machine  to normalize job titles.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 19, 2009
    [Eloqua] Marketing Automation Reliability
    Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2012
    [Eloqua] 3 Easy Ways Your Business Can Start Giving Back
    At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Interested in doing something similar in 2012?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. So it’s exciting to see these two interests combined this year at the U.S. Open in the form of benchmarking. When I last attended the U.S. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 20, 2012
    [Eloqua] How to Make Your Presentations Wow Like a TED Talk
    How to Make Your Presentations Wow Like a TED Talk is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He blogs at  The Steveology Blog. Tell a Story. Think of the opening as a mini story.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Eloqua] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 19, 2010
    [Eloqua] The Flywheel Effect
    Eloqua users, here's how to track your own blogs this way ). I'm back to blogging after a rather spontaneous, two-week hiatus. My wife were expecting our daughter to arrive at the end of April, but were surprised and thrilled to welcome a happy and healthy Sejal Anya Woods, to the world on April 2nd, a full four weeks early.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Eloqua] Are You Interesting To Me?
    Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. read more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua] 5 Steps to Feed the Content Beast
    Steps to Feed the Content Beast is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Step 1:  Pick a Strong Topic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 7, 2013
    [Eloqua] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking  out this 2-minute Campaign Canvas overview video. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. I did, and wanted to share the results with you.I Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua] A Look at the Future of Social Marketing Automation
    An example from my colleague Roland Smart shows one possible future: (From Roland’s recent presentation at Eloqua Experience. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Nikki on Twitter  @nikkiserapio. Delivering personalized emails.
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