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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Considering that the Eloqua platform itself is soon going to be available in a number of languages, you may even find it easier to create the content that is so valuable to growing your business. I’d love to hear your thoughts on the discussion above – I can be found on Twitter at @EloquaAndrew.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. She also spent 10 years as a senior marketing executive at PeopleSoft.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Eloqua] The Contact Washing Machine
    For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Eloqua] 5 Marketing Problems Google+ Says It Can Solve
    Follow Eloqua on its brand new Google+ page for more news, analysis and more. Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social media was supposed to help address many of these issues. He outlined five specific challenges Google+ will help solve.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The State of Email Marketing. The Blog Tree.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Eloqua] “If we just do _, everything will be fine”
    “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.&#. We need results now.&#.
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 18, 2012
    [Eloqua] How to Make Your Data Squeaky Clean
    How to Make Your Data Squeaky Clean is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Naming Conventions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
    This is how Revenue Performance Management was positioned during Eloqua’s Super Session with Involver and NetApp at Dreamforce 2011 this afternoon. Into the Matrix: Revenue Performance Management at Dreamforce #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Share email. Facebook.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Eloqua] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    tagged in blogs , Eloqua , marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. promise to always sit in your shade. Sign up.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Eloqua  reaching 900 customers. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Eloqua] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    So Marketo , Eloqua , Act-On , Silverpop ,  Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] What LinkedIn’s Acquisition of Bizo Means For Marketing
    What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Eloqua] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Eloqua – several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Eloqua] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
  • DIGITAL BODY LANGUAGE  |  SUNDAY, DECEMBER 14, 2008
    [Eloqua] Giving Sales an "Out"
    Laura Ramos at Forrester talks about it a lot, as do most other luminaries in B2B, and at Eloqua, it's one of the most common things our clients ask us about. Tags: lead nurturing Lead scoring sales and marketing alignment Eloqua Any of us who work with longer sales cycles have experienced the leaky funnel.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Eloqua] Modern Marketing Lessons From The Godfather
    Modern Marketing Lessons From The Godfather is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Eloqua] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Looking for more Modern Marketing tips?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Eloqua] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Eloqua] 7 Things Brands Need to Know About the Facebook Timeline
    We’ve done some work preparing the Eloqua page , and are excited about what we put together. Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you started working on yours? No, you’re not crazy. Get feedback. You will miss things.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Dreamforce Through the Instagram Lens #DF11
    The free coffee at the Eloqua booth proved popular. The Astadia party with Eloqua had an impressive view. Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Shot greentea_.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Predictive Marketing Vendors Look Beyond Lead Scores
    The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. But is it possible that predictive is already approaching commodity status? They are, after all, experts at seeing the future. Mintigo ’s news came today.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] Savvy Week in Review: July 1
    Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Eloqua] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.  So rather than either vendor describing their value to the audience, Meagen illustrated the impact first hand.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 22, 2012
    [Eloqua] Sales Lead Generation: The Hub and Spoke Marketing Approach
    This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). Hub and Spoke Marketing Plan from Find New Customers, Inc. By focusing on a single buyer problem at a time, you have the focus you need to get results. Don’t confuse buyers with complexity. Keep it simple. Nurturing and Scoring Leads.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] Savvy Toolkit - The Blog Tree Infographic
    So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. Fruit for Your RSS Feed we are giddy as school girls! Always good to add some new friends to our weekly digest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] How to Produce 269 (or more) Content Assets From a Single eBook
    How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. Seriously.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Steve Woods – Eloqua www.eloqua.com. Joe Payne – Eloqua www.eloqua.com. Alex Shootman – Eloqua www.eloqua.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Eloqua] 5 Ways to Humanize Your Online Communications
    Ways to Humanize Your Online Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Tell Stories.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Eloqua] Are You Over Analyzing Your Lead Scoring? [CHART]
    For more information on lead scoring, check out Eloqua’s  Lead Scoring Grande Guide. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Eloqua] 4 Ways to Improve Your Online Marketing Funnel
    Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. Inbound marketing, especially for B2B companies, is difficult to get right.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] 3 Steps To Improve Sales Forecasting
    Steps To Improve Sales Forecasting is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Establish data goals.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Eloqua] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [Eloqua] Dimensions of Lead Scoring
    Tags: Lead scoring sales and marketing alignment lead routing Eloqua
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, JUNE 2, 2012
    [Eloqua] How Decisive Are Your Campaigns? [Chart]
    by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
    These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings.  Or that a particular industry is traditionally slower at employing technology. Regardless CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Eloqua] Do You Have Zombies in Your Sales Pipeline?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Eloqua] Marketing as a Revenue Engine
    Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue? including companies such as Informatica , who sells to large firms.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Eloqua] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. Only 5 of 1,000 trial registrations were sales-qualified leads. It’s allbound.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Eloqua] 4 Things Your Email Recipients Want to Tell You
    Things Your Email Recipients Want to Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. ” 2. ” 4.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Eloqua] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
    recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Eloqua] Graphic: The 3 Biggest Marketing Trends of 2012
    Graphic: The 3 Biggest Marketing Trends of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. – graphic. Click for larger image and to download. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Eloqua] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. What are some of the implications of this shift on the marketing and sales processes?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 18, 2009
    [Eloqua] What Exactly IS Digital Body Language?
    The best physical representation of digital body language that I can think of is as seen through Eloqua's Prospect Profiler tool (pictured), which shows the spikes and valleys of activity, across all digital media, from web and email to search and forms. So what is it? Hopefully this clarifies what Digital Body Language is.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Eloqua] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Chart compiled by Vicky Brock.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Eloqua] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? Purpose.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Eloqua] The 4 As of Sales Enablement Content Success
    The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. The question is: How?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    Join us for the next Twitter chat Friday June 27 at 4pm GMT/11am EST. Follow and tweet your questions @kristinconnell , including the unique hashtag #Eloquestions. 2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1.  Lots of people. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] CMO Insight: Tips For Managing A Shifting Role
    CMO Insight: Tips For Managing A Shifting Role is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Happy New Year from Find New Customers
    Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement. Interviews & Guest Appearances
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2011
    [Eloqua] Chart: The Holidays are Hot for B2B
    Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Think again. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Email marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Webinars.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] Content Creation Tips from a Texas Garden
    Check out Eloqua’s Grande Guide to Lead Nurturing  to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. Rocks.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Eloqua] How to Get Away Without Leaving Your Demand Gen Behind
    How to Get Away Without Leaving Your Demand Gen Behind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • DIGITAL BODY LANGUAGE  |  SATURDAY, DECEMBER 6, 2008
    [Eloqua] Lead Scoring; Points, Ranks, and Sales Handoff
    Tags: Lead scoring sales handoff lead ranking lead routing Eloqua demand generation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Eloqua] 5 Ways to Demonstrate Value to Your Customers
    Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Eloqua] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Eloqua] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. also found an archived webinar from Eloqua that goes into greater details about lead scoring. Lead scoring has become very important in today’s B2B marketing. Opportunity win rate 31.3%
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 8, 2008
    [Eloqua] Books, Blogs, and Demand Generation
    We were chatting about what each client was doing, how they were using our product (Eloqua), and what interesting things they were doing to do campaigns, score leads, automate marketing processes, manage data, coordinate with sales, measure effectiveness, etc. Tags: Digital Body Language books Eloqua demand generation So, the book.
  • LEADSLOTH  |  WEDNESDAY, APRIL 29, 2009
    [Eloqua] Top-10 Demand Generation Vendor Blogs
    Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 10, 2008
    [Eloqua] Holiday Time: Top 10 Wish List for Sales
    Tags: lead nurturing Lead scoring Outlook CRM Integration sales and marketing alignment Eloqua Visitor Alerts
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] 4 Essential Ingredients of a Tasty Content Marketing Campaign
    Essential Ingredients of a Tasty Content Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. An Editor. Buyer Personas.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Eloqua] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    If your team drinks, lies, and deceives this much, you’re probably in trouble. . 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You want someone like Don to lean on for consistently creative ideas.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] 5 Ways to Boost Your Marketing Accountability and Credibility
    Ways to Boost Your Marketing Accountability and Credibility is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. Read part one here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Eloqua] What is Social Demand Generation?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. Be Engaging.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Eloqua] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
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