Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 272

Digital Transformation Work Management Terms and Conditions Marketing Management 272

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.®

Training 64

Training Hubspot CMS Development Work Management 64

Hubspot

OCTOBER 4, 2023

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 54

Enterprise Management Work Management Training Software 54

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. This last one is a biggie.

Tactics 119

Tactics Work Management B2B Marketing Marketing Management 119

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Seismic

DECEMBER 5, 2023

Your sales team can only go so far without proper training and enablement. To empower new and seasoned sellers alike to efficiently and consistently close deals, it’s up to revenue leaders like you to provide them with the skills, content, tools, and insights they need to succeed. More on that in objective #5!)

Training 59

Training Work Management Marketing Management Touchpoints 59

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Where lead management often falls short.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Lead Forensics

DECEMBER 18, 2023

It’s often taken for granted that we all know and understand these B2B sales terms, as these pieces of vocabulary become used so often they are undoubtedly commonplace. Sales pipeline and sales funnel, for example, are believed by many to be one and the same, but this belief is far from the truth.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Buyer's Journey Marketing Funnels 52

Salesforce Marketing Cloud

APRIL 18, 2023

Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Dear Salesblazer: What is generative AI and how will it affect sales reps’ jobs over the next year? I don’t see it replacing reps any time soon, but AI will certainly affect the way we work in the coming months and years. . Have a question?

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” ” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. See how it works What are sales targets? Why are sales targets important? All they have to do is start running.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Webbiquity

APRIL 5, 2023

Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. That is where Digital Asset Management (DAM) software comes in. This post provides practical guidance for choosing the right digital asset management software for your business needs.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Seismic

JULY 28, 2022

While I’m not a Game of Thrones fan, I do believe that, in times of economic uncertainty, it’s important for organizations to hunker down and prioritize building efficiency. However, in a macro environment of scarcity, where every dollar is scrutinized, your sellers’ sales skills need to evolve. Why sales training and coaching matter.

Training 52

Training Efficiency Order Organization 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. Sales teams often face various roadblocks that can hinder their productivity and ultimately affect the bottom line.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. 1: Hire and train more inside sales.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Seismic

JUNE 23, 2022

To say that the sales landscape looks different than it did just a few years ago is an understatement. Sales tactics and best practices that were once reliable are now considered old-school. Making a clear business case for investing in sales training and coaching can be challenging. It’s what your sellers want.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

LeanData

DECEMBER 15, 2022

Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. You've trained your salespeople on the key actions required to move prospects from stage to stage. The concept that underlies all those points is known as sales effectiveness. Some other ways to measure sales effectiveness include: Individual quota attainment.

Process 98

Process Effectiveness Top of Funnel Work Management 98

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Salesforce Marketing Cloud

AUGUST 23, 2023

You’re always on the hunt for new revenue, but new sales has to come from your sales team, right? Sales can come from partners, too. In fact, partner selling is a great way to take the pressure off your own reps — and it’s relatively easy to implement. What are best practices for partner relationship management?

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

Seismic

FEBRUARY 6, 2024

In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. As a sales leader, your role is crucial in ensuring that your team meets and exceeds expectations quarter after quarter. Sales performance measurement involves quantifiable metrics and numerical data.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

SalesGrape

JANUARY 4, 2024

Mastering Outbound Appointment Setting: Nurturing Leads Through the Sales Funnel In the dynamic landscape of sales, effective lead nurturing is paramount to success. Among the myriad strategies available, outbound appointment setting stands out as a powerful tool to guide leads through the sales funnel.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Leads 52

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. Internal communication and alignment between corporate and sales objectives are crucial for success. Setting SMART goals. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Seismic

AUGUST 18, 2022

Connecting the dots between sales training and coaching and business results can be tricky. Sales leaders want to get the most from their investment, which makes it important to evaluate the effectiveness of training and sales coaching programs. What are sales training and coaching?

Training 52

Training Work Management Business Forecasting 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Seismic

AUGUST 25, 2022

Sales training programs are an essential tool for any sales organization. They help new sellers learn the ropes and seasoned reps stay up-to-date on best practices, enabling them to do their jobs effectively. But all too often, sales training programs fall short. Make training interactive.

Training 52

Training Budget Programs B2B Sales Efficiency 52

B2B Digital Marketer

APRIL 11, 2024

He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm. The impact of timely engagement on high-value B2B sales.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Salesforce Marketing Cloud

JANUARY 25, 2024

” This is more than just a routine check — it’s a means of gaining insights and improving sales tactics. When you record sales calls, you can easily organize and analyze call information, surfacing key insights that allow you to address customer needs and move deals closer to the finish line.

Tools 59

Tools Work Management Marketing Management Tips 59

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Seismic

SEPTEMBER 13, 2022

In an increasingly digital-first environment, many sales leaders are finding that traditional onboarding methods are outdated. Sales training software is the answer to these challenges. Sales training software makes it easy to deliver onboarding in a more repeatable and scalable way that keeps pace with the speed of business.

Training 52

Training Software Peer-to-peer Sales Cycle 52