Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. 71% of U.S.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. 71% of U.S.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Hubspot

MARCH 25, 2020

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. With this email, you'll want to turn all of the employees at your company into an enthusiastic, well-informed word-of-mouth marketing team by providing them with: An overview of the product.

Template 91

Template Product Work Management Marketing Management 91

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Maybe FPT will help you think about the efficiency of your time spent on Twitter? Followers per tweet. What do you think?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Hinge Marketing

JUNE 30, 2021

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Offline they involve, but aren’t exclusive to, mentions of your brand in print, on the radio, and through word of mouth. You can generate earned media through digital PR. . What is Digital PR?

PR 173

PR SEO Webinar Metrics Media 173

Brandpoint

OCTOBER 18, 2023

Who wouldn’t prefer an easier and more efficient solution over tedious spreadsheet work? Monitoring likes, shares, comments and overall engagement helps PR teams gauge how well their content connects with the audience and sparks conversations. Expanding the reach of PR efforts is a common goal. Show (and tell).

PR 62

PR Media Word of Mouth Transparency 62

Ambal's Amusings

DECEMBER 14, 2011

So, I made some calls and sent some emails to colleagues floating the idea of a “how to” focused Retreat in which attendees would gain insight into what’s driving the emergence of platforms (efficiency, productivity), but also be offered a peak into the platforms themselves.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

FEBRUARY 11, 2010

App stores make it exponentially more efficient to monetize apps. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. *Device optimization for the various browsers is almost as inconvenient as the app stores.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Sana Commerce

MAY 17, 2023

Cross-functional relevance : Sales, Marketing, PR and IT teams can all benefit from your SEO strategy. For more accurate (and efficient) results, we recommend using an SEO tool like SEMRush or Ahrefs. Outranking your competitors on target keywords increases brand visibility.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Moz

NOVEMBER 12, 2019

It local word-of-mouth queries between potential customers and their friends and family. Do a little PR or news-making and ask articles to link to your site. Managing channels and budgets efficiently. This stage often encompasses online research. This is something local franchisees can excel at.)

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Convince & Convert

FEBRUARY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

DECEMBER 15, 2011

Efficiency gains or cost avoidance. Unless you are capable of mapping the saved minutes with other measurable outcomes derived from having more time available, the most obvious way to realize the value of being more efficient is to reduce head count, as in theory the group can do the same work as before with fewer people.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

The most efficient way to do this today is online. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Outgrow

MARCH 2, 2021

In this channel, the companies take the initiative to spread the word about their products. Examples of outbound e-commerce marketing channels include TV commercials, email marketing campaigns, PR, cold calling, using flyers/brochures, and radio ads. Return/Refund Efficiency Issues. Return on Investment (ROI).

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) link] Targeting them can increase reach, efficiency [link] Brenna Holmes RT @clarashih: 80% brand impressions come from 16% population- boost your brand by focusing on these key influencers! link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

AUGUST 16, 2016

It also doesn't reveal the opportunities for greater efficiencies. 4) Agencies are too reliant on referrals and word of mouth. And referrals don't scale as well as many other methods, such as focusing on lead generation through blogging, social media, PR, and events. Do you understand which client accounts are profitable?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Marketing Proposals 28

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. And with social media targeting, advertisers can be that much more efficient with their messages.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!” At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!” At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Heinz Marketing

JANUARY 15, 2018

– Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. We’re going to be talking about the power of AI in sales specifically, and what AI and machine learning are doing to create greater efficiency in the sales organization.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

Sprout Social

OCTOBER 4, 2022

Increasing earned media for your PR team. Employee advocacy posts create a steady flow of digital word-of-mouth marketing from trusted voices. A tool feeds two birds with one pellet: making your social media and employee advocacy strategy more efficient, while maximizing the free reach achieved by employee advocacy posts.

Paid Content 80

Paid Content Budget Programs Brand Identity Branding 80

Single Grain

MARCH 28, 2022

As your brand becomes well known throughout the industry, you'll also generate more word-of-mouth referrals. You can ask a PR firm to help you with this if necessary, but you can also pitch guest posts yourself to support your link-building efforts. Finally, pitch the results to leading publications in your industry.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Convince & Convert

SEPTEMBER 8, 2015

Think about all the thought leaders and PR releases on growth. Simply, efficient training materials and practices yield effective teams. A company with values embraced by employees becomes a subconscious word-of-mouth campaign. It’s cost- and time-efficient and serves as a motivator to make excellent content.

Resources 150

Resources Paid Search Agency Word of Mouth Training 150

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 23, 2012

PR people love their tactics. We measure if there’s been an increase in word of mouth. It’s a hurdle that PR has seen, and advertising. You hit on the advertising, marketing mentality versus PR, to be honest. We never do anything if I can’t tie a measurable objective into it. Eric : Awesome.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. The process is cheaper and more efficient, according to advocates of the technology.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. The process is cheaper and more efficient, according to advocates of the technology.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 30, 2010

RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. [link] #socialmedia #brsocme [link] Nathan Jokers Myself included.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hubspot

MAY 15, 2013

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. Old School: Build and Deliver Upon a Major Campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

MAY 19, 2020

Interest in infographics was exploding , and his agency team needed a tool that would enable them to produce high-quality infographics, as well as other types of visual content, more easily and efficiently within a single interface that could also be used across all content formats. The Takeaways.

Budget Programs 185

Budget Programs Burn Rate Word of Mouth Paid Search Agency 185

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. Im Jay Baer.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145