Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it.

Efficiency 60

Efficiency Work Management Marketing Management Allocation 60

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. Use data to create a more personalized and memorable buyer’s journey for every lead and customer.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketri

JANUARY 29, 2024

For marketers, the real issue is how to meet the buyer’s need for a humanized, personalized buying experience at a time when technology threatens to overtake our interactions. Digital and Personal Can Co-Exist At every turn, buyers are showing they want a more human-centered buying experience.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. If you’re still looking for ways that your organization can use AI, Dr. Lisa suggested looking for those ‘productivity diamonds.’ Ready to learn more?

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Seismic

FEBRUARY 1, 2021

As organizations produce content at a higher rate, connecting sellers with the content they need to engage leads becomes a sales enablement challenge. To be successful in today’s market, sellers need easy access and the ability to personalize content so that it aligns with the buyer’s journey. Surfacing content in a digestible way.

Efficiency 67

Efficiency Work Management Marketing Management Personalization 67

Martech

NOVEMBER 20, 2023

Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Efficient personalization. Demographic data.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

SalesIntel

OCTOBER 18, 2023

You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy. Many organizations need help devising an effective ABX strategy because of misalignment between sales and marketing. Customer-Centric Focus: In a winning scenario, the customer remains at the heart of all actions.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Marketing Insider Group

NOVEMBER 17, 2021

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. Your staffing requirements will look different for your online events then your in-person gatherings. Let’s get started.

Organization 240

Organization Marketing Management Planning Click Rate 240

Zoominfo

MAY 20, 2019

First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings. Let’s get started!

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Great personalized experiences require alignment across teams.

ROI 133

ROI Process Personalization Lead Ranking 133

Webbiquity

JANUARY 20, 2021

Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. Finding Balance Between Personalization and Privacy.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Salesforce Marketing Cloud

FEBRUARY 21, 2023

And as CIOs look to consolidate apps, streamline workflows, and become more efficient, data lakehouses can make a significant impact on their bottom lines. With a data lakehouse, you can become more efficient and lower costs — without sacrificing innovation. Data architecture is evolving, and your data strategy needs to evolve with it.

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

Martech

DECEMBER 20, 2022

In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. In the old days, they were the assignments that were dropped in a person’s physical inbox at their desk. Passive collaboration. That’s where active collaboration comes in.

Efficiency 86

Efficiency Work Management Marketing Management Conference 86

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

SalesIntel

APRIL 24, 2024

Project planning tools help organize tasks, set timelines, and allocate resources for the launch process, ensuring that all aspects of the launch are coordinated and on track. Juro: Juro is a modern solution for contract management, making it easy for you to create, agree, and manage contracts efficiently.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Madison Logic

NOVEMBER 15, 2023

For Erica Kavanagh, Director of Demand Generation at ContinuumCloud, finding target accounts and personalizing messaging and content across the channels they visit the most is key to accelerating the buying cycle. The Solution Madison Logic has helped Erica develop and optimize a more effective full-funnel ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Salesforce Marketing Cloud

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization? What are the jobs to be done?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? Overall, perhaps the most compelling is the increasing demand for personalization. The personalization imperative. Personalization is an increasingly important part of B2B marketing. These benefits include: Increased marketing efficiency.

Marketing Automation Services 84

Marketing Automation Services Marketing Automation Work Management Automation 84

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. By efficiently handling routine inquiries, chatbots free up human agents to focus on more complex issues, optimizing overall customer service effectiveness. Mine sure is!

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Salesforce Marketing Cloud

AUGUST 30, 2023

With AI and automation, your mobile workers can become more efficient in the field, helping you save money. These organizations report improvements in worker productivity, customer satisfaction, cost reduction , and brand loyalty — all of which contribute to faster ROI. The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

SmartBug Media

AUGUST 23, 2023

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. In short: Embrace, don’t replace.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Sana Commerce

JUNE 29, 2023

Learn more about choosing the right e-commerce solution for your organization The platform you choose will have a direct impact on your development costs, as some platforms require more customization or have higher licensing fees. Make purchasing pain-free with Sana Pay. Take B2B payments to the next level.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

Varicent

APRIL 22, 2020

There’s a trade-off between growth models ; either invest as much as you can to grow as fast as you can, or focus on efficiency to grow in a sustainable, profitable way. Moving to an efficiency-based model is usually driven by something predictable; a new competitor who enters your space or your financial markets drying up for funding.

Efficiency 119

Efficiency Lead Ranking Marketing Qualified Leads Top of Funnel 119

LeanData

DECEMBER 15, 2022

Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Leads are coming in.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Act-On

APRIL 26, 2024

Organizations of all shapes and sizes are slashing headcounts and freezing budgets. If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” Marketing — in this economy?

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Seismic

JULY 19, 2022

In our conversation with Toby, we discussed everything from hiring to driving new efficiencies in times of uncertainty. is a period when organizations will begin to slow down on their investments. Tony: Many organizations are limiting hiring right now. You have to focus on the people who are still in your organization.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives. How to Set Long-Term Marketing Goals. Make It Work For You.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Seismic

AUGUST 17, 2020

Whether it’s online shopping, where your purchase arrives at your door in just two days, or meal delivery services where all of your pre-prepared ingredients are packaged up as if you had a personal shopper and sous chef, we are drawn to tools and services that make our lives easier. Highly relatable content.

Efficiency 105

Efficiency SMB Verticals API 105

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Navigate the Channel

APRIL 20, 2023

Brand personalities are a common element in better identifying, understanding, and developing established brands. In short, it develops both a personality profile and “true to type” behavior that—like its human counterparts—are foreseeable. Not everyone uses the MBTI, though.

Personalization 65

Personalization Brand Identity Branding Lead Ranking 65

SmartBug Media

APRIL 5, 2024

Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. The entire customer journey, from nurturing new leads to retaining those leads and turning them into loyal customers , can benefit from personalization.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Martech

NOVEMBER 11, 2021

As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers. And it comes to [how you manage] your remote teams, the massive amount of content, personalization, and products that are going to market. It’s about hitting the right audiences at the right time.”.

Organization 135

Organization Top of Funnel Sales Qualified Leads Digital Asset Management 135

Martech

JULY 19, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Register today for an insight-packed event that promises to inspire your personalization journey.

Personalization 110

Personalization Forrester Curation Act-On 110

Martech

FEBRUARY 3, 2022

By knowing what you need, you’ll be in a better position to control the selection process and choose the platform that will most benefit the organization. Do you need greater capabilities in audience segmentation and personalization? This could include converting more leads, making sales more efficient and improving campaign ROI.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96