WebMarketCentral

FEBRUARY 20, 2007

These three metrics tell executives how well search marketing efforts are working, how efficient those efforts are, and whether web marketing productivity is getting better or worse over time. Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

DECEMBER 28, 2009

How can you get more retweets and efficiently manage unfollowers? What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

AUGUST 5, 2008

While regular search engines can be used, that's a tedious process; it's much more efficient to use blog-specific search tools such as Google blog search , Technorati, BlogMarks , Blogarama and/or Blog Catalog. You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 7, 2009

Do more with less -- Part 2 of 3 by Inside AdWords Amanda Kelly explains how the free AdWords Conversion Optimizer tool can improve the productivity of AdWords campaigns: "The Conversion Optimizer helps you get the most conversions for your ad spend by using your conversion tracking data to improve your advertising efficiency.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JULY 20, 2005

Our goal, as always, is to help Web marketing and e-commerce professionals to do their jobs more effectively and efficiently by showcasing the top marketing books , providing useful advice , and providing an extensive directory of helpful online marketing resources.

Press 20

Press Advertising Agencies Consulting Efficiency 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Even in the early days of online, trade publication websites and their newsletters were essential media.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

OCTOBER 19, 2009

To support his point, Glenn uses example searches for flat screen TVs (only two manufacturers listed in the top 10 sites), HD video cameras (only Canon at #4), cabernet sauvignon and fuel efficient cars (no makers listed in the top search results).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

APRIL 2, 2009

In short, while any company can incorporate social media into its marketing and PR practices without any outside help, a knowledgeable social media consultant can help make those efforts more effective and efficient, while avoiding missteps and false starts.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 12, 2007

JR: The site is pretty much for anyone, although there is a definite focus on individuals that want to make their Internet experience more efficient. WMC: Is there any particular demographic group or groups you're targeting with this, or is pretty much for everyone?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

AUGUST 14, 2008

Particularly for large, complex campaigns, automation software can improve efficiency and reduce total costs. PPC Automation: Robots vs Humans by StraightUpSearch This post makes the case for using a real live PPC manager instead of PPC automation software. In practice, both are probably needed.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

APRIL 17, 2007

I demonstrated that with a comprehensive marketing plan that effectively differentiates a company's offerings and uses search engine marketing, innovative online advertising campaigns and custom website development, firms can quickly and efficiently generate awareness, induce trial and drive sales.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

MARCH 19, 2006

Generalists focus on efficiently addressing the needs of a large share of the market. In airlines, it's United, American, and Delta, with focused niche players like Southwest. Niche specialists thrive by earning high margins serving a small percentage of the overall market.

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

OCTOBER 1, 2008

In the Disney movie Smart House , "Pat" (for P ersonal A pplied T echnology) turns from a helpful cyber-maid who makes life more efficient and convenient into an intrusive, abusive and overbearing omnipresence who attempts to take complete control over what her charges are able to see and do. Is Google turning into Pat?

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

AUGUST 15, 2005

While making our way down river, I occasionally glanced down at my paddle to make sure I was pushing water efficiently. My son and I canoed down the scenic and wild St. Croix river on the Minnesota-Wisconsin border. Imprinted on the front side of the paddle was, not surprisingly, the name of the camp where we'd rented the canoe.

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

MAY 22, 2009

The important point is to set an appropriate schedule for your program's volume, then stick to it in order to maintain efficient performance. On the other hand, a medium-volume b2b campaign may need to be checked and tweaked weekly, while a high-volume e-commerce site may test daily. Understand the metrics and focus on ROI.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

NOVEMBER 10, 2008

Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

JUNE 11, 2009

Strategically using SEO and SEM together enables web marketers to efficiently attract visitors at all stages of the buying cycle to appropriate content, and minimize lost opportunities. ** technorati tags: organic search SEO organic optimization search engine advertising organic rank SEM keywords search marketing PPC del.icio.us

PPC 20

PPC Paid Search Agency SEO SEM 20