SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives.

PR 98

PR Planning Marketing Management Public Relations 98

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty.

PR 98

PR Brand Identity Branding Loyalty 98

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Today's guide by guest contributor Chris Norton digs into how they are used to reach different types of audiences, the types of content involved, and how their effectiveness is measured.

PR 73

PR Differentiation Content Marketing Content 73

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. To prove your credibility and value to new customers and increase your revenue, a highly effective tactic is to leverage advocate marketing. Guest post by Nina Petrov.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Champion Communications

AUGUST 1, 2023

In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and that too can be said about PR professionals. It is time for PR professionals to seize the reins of their destiny, to transform their fear into fuel for innovation.

PR 62

PR Creativity Automation Training 62

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

BuzzSumo

SEPTEMBER 6, 2023

Craft an effective digital PR strategy in 1 steps: Includes real examples and tips for earning coverage to boost awareness, traffic and sales.

PR 112

PR Examples Ad Building Traffic 112

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Champion Communications

MAY 16, 2023

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Building relationships with journalists is a key part of PR.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Champion Communications

JULY 17, 2023

But did you know that PR has inspired some of the most popular TV shows over the last decade? Shows such as Succession, Emily in Paris , and Gossip Girl have captured the essence of the PR industry and portrayed it on screen in a way that has garnered millions of viewers worldwide. What is Succession and how does it relate to PR?

PR 62

PR Public Relations Ethics Transparency 62

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research. The key is ensuring sales teams actually see and use the high-value editorial content being created.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Optimising the power of B2B PR can help businesses reach new audiences, build trust, and win new business.

PR 62

PR Tips B2B B2B Sales 62

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

PR 89

PR Public Relations Brand Identity Branding 89

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media.

PR 62

PR Social Media Media Public Relations 62

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. The echo-chamber effect might exacerbate negative searches about your brand. billion in 2022.

PR 131

PR Work Management Paid Search Agency Planning 131

Champion Communications

AUGUST 9, 2023

One of my PR Heroes, Mark Borkowski said in The Guardian last week: “They’ve massively got this wrong…They should have put a blanket on the fire when it first ignited. By having a plan in place, businesses can respond swiftly and effectively, minimizing reputational damage and maintaining trust among stakeholders.

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Oktopost

MARCH 8, 2023

Hot Topics of this Episode Include: Why social media should live in-house How to get top-tier coverage for a brand nobody has heard of Building measurement plans to measure public relations effectively Meet Lauren Lauren Gumport is the Vice President of Communications & Brand at travel insurance disruptor, Faye.

PR 117

PR Media Transparency Startups 117

Marketing Insider Group

NOVEMBER 16, 2017

The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. As an ecommerce owner, it’s up […].

PR 221

PR eCommerce Business Differentiation 221

Marketing Insider Group

JUNE 23, 2020

A wake-up call that made me realize that above anything else, empathy is essential for effective marketing in the coming decade. The more that collaborators put themselves in each other’s shoes – and their customers’ – the more effective collaboration will be. It was an argument that I’ve been making for some time. In a word, empathy.

Paid Search Agency 333

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 333

Sprout Social

MAY 31, 2023

For communications professionals like Bedell, such insights can ensure that all audiences receive messages that are both effective and equitable. We’ll continue to find more applications for AI in communications, media and PR. The post How AI is changing communications and PR: Risks and benefits appeared first on Sprout Social.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

DivvyHQ

JANUARY 17, 2022

Does your content team and PR team work in separate silos? They shouldn't. There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines separated. Here's more on how they can work together to drive more awareness and overall revenue.

PR 112

PR Content Marketing Content Marketing 112

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Use this feedback to refine your content strategy and make it more effective.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

So, what should businesses do to make sure they are communicating with multiple buying groups effectively: Define your target personas: Identify the various buying groups you want to target and create detailed buyer personas for each group. Use this feedback to refine your content strategy and make it more effective.

PR 62

PR Buy Buyer Personas Case Study 62

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Champion Communications

JULY 26, 2023

For thought leadership to be effective, you need to know as much about them as possible. Go out and meet them, understand their tone of voice and do your best to create content that speaks directly to them. Measure and adapt: As with everything in life, it’s important to review the effectiveness of your thought leadership content.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Champion Communications

JULY 7, 2023

Offering fresh perspectives as a story develops will help you to continue engaging with key stakeholders and build stronger relationships. When done correctly, newsjacking can be an effective tool to market your products and services to your decision-makers.

PR 62

PR Broadcasting Social Media Act-On 62

Contently

JANUARY 20, 2023

One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. It also served as a reminder for other companies to take customer complaints seriously and to respond promptly and effectively.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 82

PR Public Relations Brand Identity Branding 82

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. The effect of that one piece of content can even be reflected in Google search.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 146

PR Public Relations Paid Search Agency Press 146

Champion Communications

AUGUST 2, 2023

In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. The post PR Insights: Harnessing the Power of Case Studies appeared first on Champion Communications. Case studies are so important when it comes to driving B2B sales.

Case Study 62

Case Study Case Studies PR Studies 62