Webbiquity

JUNE 20, 2023

LinkedIn Live videos appeal to business users on the most popular professional social network. These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4 When creating video content for email campaigns, keep it concise and value-driven.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Looking to educate your target audience with how-tos and tutorials?

Youtube 109

Youtube Business Banners Ideal Customer Profiles 109

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Navigate the Channel

JUNE 21, 2023

If they know your purpose is “to instruct” or “to educate,” they’re more likely to be spot-on in their content. With social, the last thing you want to hear is, “In my defense, I was left unsupervised.” each year ,” according to Sprout Social. each year, and YouTube and Instagram are both losing users.” Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Video is also a versatile medium for conveying informational and educational content. This educational content not only builds trust, but it positions the brand as an expert in its field.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MAY 9, 2024

Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Diversity and representation are more important than ever Brand diversity in social media is non-negotiable. Each sector has its strengths and challenges. There were over 6.5

Trends 87

Trends Advertising Agencies Paid Search Agency Top of Funnel 87

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. Likewise, there’s not much difference between users with varying educational backgrounds. The total number of social media users globally is about 4.2

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Sprout Social

APRIL 20, 2020

At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube. Now, you can streamline your video publishing strategy and deepen connections with your audience on Youtube directly from Sprout. Video strategy built for YouTube. Stay tuned for more updates!

Video Marketing 88

Video Marketing Ad Building Paid Social Agency Youtube 88

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Generation Alpha is doing the same for their parents’ purchasing decisions.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Outgrow

SEPTEMBER 12, 2022

YouTube – Ahrefs . Your Youtube channel can be an indispensable asset for your content marketing efforts, but only if you post the right kind of content. Posting video content on Youtube can do much more than just boost your social engagement. Facebook is one of the widest social networks in the world.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

JUNE 30, 2021

YouTube Stories. YouTube is also rolling out their own stories feature, although it’s currently only available for channels with over 10,000 subscribers. Start testing the types of content we covered to see how your audience responds and refine your stories strategy across social networks. Repurpose content.

Social Media 134

Social Media Media Curation Twitter 134

Stevens & Tate

JULY 4, 2022

According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019. Coming in second was Facebook with 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. Battle-tested with regard to client needs.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Social Media 114

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. There are multiple social media networks that can be used by businesses based on their product, service, and audience. Consistency Is Key.

Social Media 110

Social Media Social Marketing Practices Media 110

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Social networks have grown into a foundational aspect of our culture. Whether it's downloading a piece of educational content as a prospect or filing a support ticket as a customer, your buyers want their experience with your company to be simple.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

Hubspot

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. A recent Business Insider survey that polled the oldest half of Gen Z found that participants used Instagram, YouTube, and Snapchat most often. Millennials and Gen Z also have different attitudes around money.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Sprout Social

SEPTEMBER 2, 2020

This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. But what separates Instagram video from that of competing social networks?

Video Marketing 142

Video Marketing Brand Identity Branding Best Practices 142

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. ” Social media is the marketing channel of choice for showcasing Peloton instructors. On YouTube , riders can find a collection of videos including workouts , healthy recipes , and motivational messages.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Contently

SEPTEMBER 8, 2017

In July, Warby Parker beat everyone to the scene with a campaign that was equal parts goofy and educational. The social network for professionals doesn’t generate engagement like Facebook, but it does house valuable insights about where we work and what we do. It was a good example of why newsjacking is a no-no.

Content Marketing 137

Content Marketing Best Practices Paid Search Agency Content 137

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. We also focused on Instagram, as it’s the most artistic/creative of the social networks, and Forever 21 has a massive following on there (7.5

Campaigns 157

Campaigns Microsite Display Social Networks 157

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

NOVEMBER 16, 2016

The entire purpose or goal of a social network is sharing. And shared social media posts can end up in all kinds of places beyond social media: blog posts, articles, slideshow presentations, ebooks, etc. People on Snapchat are not necessarily checking out YouTube, and Instagram users may not regularly visit Facebook.

Social Media 167

Social Media SEO Media Lead Scoring 167

Buzz Marketing for Technology

JUNE 27, 2008

The Power of Educational Technology. Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. Students need to learn to be both educated consumers and producers of these messages. skip to main | skip to sidebar.

Education 100

Education Screencast Ning Web 2.0 100

Metadata

JULY 21, 2022

billion daily users , Facebook is the world’s most used social network. Its users are young, educated, wealthy, and like being in the know. But if your target audience consists of educated and high-earning brand decision-makers, then LinkedIn is hard to beat. Entertainment Business Education. Low cost: With a $.38

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65