PathFactory

MARCH 4, 2021

This “free consulting” content allows prospects to take free education, invite sales to the bidding process (along with your competition) and use the content to tell your competitors what they are looking for. Most content is targeted at the 10% of the market that is already looking or they are open to buying.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Martech

SEPTEMBER 8, 2021

In my humble opinion, operations specialists should focus on system administration and educating others about the systems’ possibilities and limitations. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. The field needs clearer distinctions. Project Manager.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

Sales Engine

AUGUST 24, 2015

It’s important however to provide content that people will thank you for—it has educated them on a certain topic, It’s helped them get promoted, it’s helped them form their thinking. You’re going to be well positioned and you may get to help design the RFP. Content is how you build credibility.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

thePoint

JULY 21, 2020

As you review the stages and the associated notes you can see a buyer progresses to search for and consider different alternatives before developing some actual “intent” to purchase where they develop an RFP/RFQ (for some businesses) or simply informally or formally know what features/benefits they are particularly looking to purchase.

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about. Lead by example and let your agency’s social strategy shine through. .

Advertising Agencies 109

Advertising Agencies Paid Search Agency Social Media Ad Agencies 109

Hinge Marketing

MAY 24, 2018

That’s where educational content comes in. So I encourage you to think about when you’re using a referral strategy, think about how important your website is and how important educational content is to proving people should select you. Marketing copy can say that, but what about proving it? Hope to see you there.

Video Marketing 51

Video Marketing RFP Education Paper 51

Hubspot

APRIL 26, 2023

And even if you turn down an RFP, that doesn’t mean the opportunity is lost. "If It's the salesperson's responsibility to educate the buyer on their solution's value. You’ll likely be working with a lower-level employee, rather than the decision-maker. They’ll point you to the people who can actually ink a deal.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Sprout Social

DECEMBER 6, 2023

We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). The resulting video clips are both laugh-out-loud funny and educational. However, it undeniably has the power to cultivate a more receptive and engaged audience throughout the buying journey.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

Hinge Marketing

MAY 20, 2019

It’s also a rich educational resource. And educational content is the new currency of the professional services marketplace. An RFP is sent out to a broad swath of prospective service providers. Many people prefer to receive educational content by email inbox. Or a business is in need of a particular service.

Planning 92

Planning Marketing Plans Service Content Marketing 92

SmartBug Media

APRIL 5, 2021

The awareness stage is when most people become aware of a problem they have, and begin doing research to educate themselves on what exactly the problem is. For example, your visitor downloads your “Complete Guide to RFPs.” A few days after that, send them an RFP Checklist. Photo credit: HubSpot.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Marketing Insider Group

JULY 22, 2015

Research shows customers’ native behavior includes searching, consuming content and self-educating. Many are self-educating early in the sales cycle. Remember, they are looking for different content as they self-educate and get closer to the sale, so be ready to serve it up. If your answer is yes, then it’s RFP for you.

Curation 100

Curation Sales Cycle RFP Content 100

SpotMe Blog

JUNE 28, 2023

Its capability to host unlimited attendees, coupled with its browser-based accessibility, makes it an attractive choice for businesses, educational institutions, and organizations aiming to foster large-scale, engaging interactions.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

ClearVoice

MARCH 10, 2020

One of our clients at Superneat Marketing is RFPIO, an RFP response software provider. Their platform helps business professionals who respond to RFPs, security questionnaires, and a multitude of other complex documents. You’re all jazzed up about creating vertical content. SaaS vertical: blog content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

The ROI Guy

APRIL 5, 2018

ADVICE: To be successful, you can’t wait for the RFP. Better, if you can uncover unmet needs”, educating the prospect on challenges they should be addressing, but of which they may have not been fully aware. From this foundation, prospects can them be educated about potential solutions and your unique services and value.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Heinz Marketing

FEBRUARY 13, 2023

I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. What’s an ownable set of things that you can educate people about? I’m more likely to do business with them.”

Top of Funnel 102

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 102

Circle Studio

SEPTEMBER 5, 2017

In the A/E/C industry, that means that up until the time a client is ready to issue an RFP, ask for a bid, or discuss the scope of their project, they’re not all that interested in being sold. Provide education-oriented print content for BD staff INSTEAD of typical company-centric brochures and boilerplate.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

The Point

JUNE 18, 2013

DC) Today’s buyers are more educated on markets, products, and competitors than ever. One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. DC) It makes it more critical than ever that salespeople have great content on hand to serve better educated prospects.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Launch Marketing

JANUARY 24, 2018

These assumptions are moving farther and farther away from being true as B2B buyers, individuals or organizations, require much more information and product education before making a purchase. By the time the RFP is out or before they ever talk to your sales team, their decision will likely already be made.

Organization 54

Organization B2B Marketing Planning B2B 54

Hinge Marketing

JUNE 28, 2016

In our research for the book Inside the Buyer’s Brain we learned that most high-growth professional services firms had three traits in common: A reputation for educating their audience. Today, many buyers do some independent research and self-education before reaching out to a potential provider. But education does not end there.

Trends 50

Trends Differentiation RFP Marketing & Strategy 50

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. They engage with content that educates and helps uncover possible benefits or areas to minimize possible failure. INTEREST STAGE.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Content Standard

DECEMBER 5, 2018

For instance, if you are a healthcare brand, then educational videos may make the most sense, but if you are in the e-commerce space, consider trying out product reviews. If you need an external partner to help with high-quality production, this is the time to build an RFP. Which topics should you focus on?

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Biznology

MAY 30, 2012

You’ll get to a much bigger audience, who will be educated on the solutions to their business problems, will be grateful for the free info and, one hopes, will think of you when they’re ready to buy. We don’t have any way of knowing who is reading our informative, educational and helpful content. So far, so good.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

ViewPoint

NOVEMBER 8, 2012

Today’s customers are self-educating, and she notes that the first thing they do when they think they have identified a need is go to the Internet to get product information for themselves. It talks about selling to the highly sophisticated, self-educated and risk-averse client and how the models and conversations have to change.

Demand 120

Demand RFP Work Management Buying Cycle 120

Terminus

AUGUST 1, 2022

In today’s B2B buying journey, there’s a massive shift in buyer behavior, driven by how buyers educate themselves and make purchasing decisions. To help get you started, we’ve put together this ABM Buyer’s Guide to help you not only create a killer RFP, but also show what to look for and which questions to ask.

Account Based Marketing 26

Account Based Marketing ABM Multi-Channel RFP 26

SpotMe Blog

NOVEMBER 29, 2022

Of course, at medical education events, you may want to discuss hard scientific data that have sometimes not been published yet. This is a fundamental feature to allow HCPs to collect CME credits and certificates of attendance after medical education events. But for Caroline, this needs to evolve in the pharma industry.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

LEADership

FEBRUARY 20, 2015

According to the infographic, we should be offering educational material at this time such as ebooks, blog posts, research data, infographics, curated lists and funny videos. This is the time to offer materials that showcase your product or service sucy as a buying guide, templates, ROI calulators, analyst reports or an RFP.

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40

Metadata

JANUARY 25, 2023

Educating your prospects with helpful content and playing the long game. If Sales can’t get in touch with the prospect (they usually can’t), the prospect gets added to an automated nurturing sequence to stay top of mind. Lead generation is expensive, ineffective, and rarely converts to revenue. What is demand generation?

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Vision Edge Marketing

NOVEMBER 12, 2013

Content marketing looks more like publishing, where you serve as the architect of useful and compelling information that will inform, educate, engage, and entertain customers and prospects. Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

QuanticMind

AUGUST 17, 2023

Consultants continue to provide ongoing education around platform experience, as well as reading and understanding campaign data. Consultants continue to provide ongoing education around more in-depth tactical best practices. They understand the foundations of programmatic buying, RTB, strategy, and execution.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Hubspot

JUNE 28, 2016

9) “Marketing is not needed in an RFP-driven industry.”. Relying on RFP-driven sales can be discouraging. Many think that there’s no point in marketing for RFP’s if the process is set. Inbound marketing creates that shift and helps you beat the RFP-driven process. But there’s the catch.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

SpotMe Blog

JUNE 30, 2023

For example, if you are a pharmaceutical company and research shows your HCP audience wants to fill their personal education and knowledge gaps, focus your event on educational medical content and studies from experts and KOLs. This promotes your event after it ends and builds excitement for next year.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hinge Marketing

MARCH 14, 2016

It's also a rich educational resource. And educational content is the new currency of the professional services marketplace. An RFP is sent out to a broad swath of prospective service providers. Many people prefer to receive educational content by email inbox. Or a business is in need of a particular service.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hinge Marketing

AUGUST 12, 2015

It houses your educational content. They’ll be more willing to exchange their contact information for educational content and willing to invest more of their time. Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. It showcases past client successes.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 48

Hinge Marketing

AUGUST 25, 2014

Content marketing can be a vehicle for reaching and connecting with this diverse workforce because it demonstrates a firm’s expertise through valuable educational content (not sales materials), builds a firm’s reputation, demonstrates expertise and nurtures prospects outside of your geographic area. On LinkedIn or Google+?

Thought Leadership 48

Thought Leadership Peer-to-peer Planning RFP 48

Hinge Marketing

AUGUST 12, 2014

It’s about educating and telling stories. How to Convert Content into Leads and Sales Hinge’s Fab Five: July 2014 What Does Your A/E/C RFP Response Really Look Like? Keep in mind your viewers’ common likes, dislikes, goals, challenges, and achievements. Lead with the story. Keep the pitch subtle.

Video Marketing 48

Video Marketing Practices Planning Tips 48

Sana Commerce

AUGUST 27, 2022

So, it is your responsibility to educate each department on the advantages of e-commerce, highlighting benefits relevant to each stakeholder. Ask potential vendors all the right questions by downloading our B2B e-commerce RFP template , which comes complete with a handy vendor rating system. Change often causes concern and resistance.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95