ClearVoice
MARCH 10, 2020
Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.
Martech
MARCH 22, 2023
Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating.
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Pam Didner
NOVEMBER 5, 2020
And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.
Sprout Social
MARCH 19, 2020
Before a prospective client sends an RFP, they want to know what your agency is capable of. Maybe it’s your experience working within a niche industry or vertical. With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about.
The Point
JUNE 18, 2013
DC) Today’s buyers are more educated on markets, products, and competitors than ever. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. HS) What problem does KnowledgeTree solve? (DC) The same principles apply to Content Selling.
Content Standard
DECEMBER 5, 2018
For instance, if you are a healthcare brand, then educational videos may make the most sense, but if you are in the e-commerce space, consider trying out product reviews. If you need an external partner to help with high-quality production, this is the time to build an RFP. Which topics should you focus on?
Martech
DECEMBER 30, 2022
Teams in other verticals fall into one of two groups: The ones for whom December is just the end of the year. Whatever vertical you find yourself in, take a few minutes to walk with me and look back over what we’ve done in the last 12 months. They educated their executives and pointed out where email could excel.
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