Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Build (& Maintain) Trust. Trust is a hard thing to come by. It takes time and effort to build trust.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Scoop.it

JANUARY 5, 2021

What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Here are brands using educational content to engage customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Journalistic writing makes your content more credible and boosts your content creation productivity.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Plus, positive customer reviews impact future business.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Position influencers as an extension of your digital advertising.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. What Is A Content Conversion Rate?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

DECEMBER 15, 2020

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. This approach shifts the focus away from the SDR and towards the prospect, creating a more engaging and productive dialogue. Your quest for effective cold-calling strategies stops now. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

ClearVoice

AUGUST 23, 2022

If you want to make an impact with your content, don’t sell—educate. Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. This is the basis of thought leadership.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Lead Ranking 248

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 248

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 95

Media Brand Identity Branding Storytelling 95

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. Focus on the benefits to the user.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. Over a third believe the virus will have a significant positive impact on their businesses in the future. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

ClearVoice

APRIL 24, 2019

Marketers are creating content left and right to reach people. However, the results from the 2019 State of Branding Report show that marketers have split down the middle when it comes to confidence levels for creating personalized experiences and getting their brand voice heard. What is a positioning statement?

Positioning 79

Positioning Examples Brand Identity Branding 79

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Use these tips to give your audience an experience they’ll remember – and trust. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52