The Point

JULY 13, 2012

I’m not sure I’d have much patience for a company, regardless of any interest I might have expressed in their product or service, that wanted to share links to educational and entertainment-type content with me via email, particularly if those links arrived with any frequency. But maybe that’s just me. Occasionally? Not so much.”.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Ambal's Amusings

MAY 27, 2010

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. After the event, you have it transcribed.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Directive Agency

MAY 29, 2019

In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities. He also speaks at State of Search, General Assembly, MozCon, etc.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SnapApp

MAY 12, 2015

At the awareness stage, quizzes and assessments offer a fun, low-commitment way to educate and entertain your prospect. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Are assessments in your future? Content loading.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Biznology

JUNE 25, 2014

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Educate yourself and remember these basic principles for successful content marketing. Most are utter rubbish.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

SnapApp

SEPTEMBER 30, 2015

To complement their video programming, Discovery's Shark Week created a personality quiz that educated and entertained audiences. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Ambal's Amusings

JANUARY 21, 2010

The mindset shift is that marketing isn’t a series of campaigns but rather an ongoing, consistent process that educates prospects about what they need to know; showcases your company’s expertise to add value to the product offering; and proves that what you say is true. Marketo's Modern B2B Marketing. Related Articles.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

AUGUST 20, 2015

When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Creating interactive content allows you to camouflage qualifying questions within a format designed to engage, entertain, and educate. Yes, you read that correctly.). Just ask Infinio. .

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. And this checklist isn’t just for white papers, content includes everything from webinars to articles to videos. .

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Hinge Marketing

NOVEMBER 26, 2015

They’re going online to get educated about the services they’re looking to purchase. What this means is that if your firm isn’t creating valuable and educational content on a regular basis, you are essentially invisible to them. Because trust me, if you’re not doing it, you better believe your competition is!

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. He also discusses why, in an economic crisis, it is even more important to invest in the education of sales teams. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2010

Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Marketo sees this type of quiz as content, similar to a white paper or webinar. At Marketo, this is what we call seed nurturing. Plus, it’s fun and funny! . Leads just weren’t the goal of this program.

Online Marketing 48

Online Marketing Peer-to-peer Lead Nurturing Marketo 48

SnapApp

FEBRUARY 23, 2016

Content should educate and inform rather than interrupt and sell. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea. For content management , look at something like Compendium. For crowdsourcing , look at Crowdsource.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

SnapApp

FEBRUARY 22, 2016

Content should educate and inform rather than interrupt and sell. In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Standard

OCTOBER 21, 2014

Consider external educators, third-party experts, and researchers—as well as paid writers, journalists, and influencers. If you start with a webinar, create a white paper. Stories are told best when told from multiple perspectives. Refresh Everg reen Content for All Content Types. Then a Slideshare.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not. Mid-stage content.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 30, 2010

Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. And to help keep your marketing strategy on the cutting edge throughout 2010, subscribe to the Modern B2B Marketing Blog RSS feed from Marketo.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

JULY 26, 2010

Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more. From mortgages, to education, to home services, you’ll find plenty of companies who offer lead generation services across the spectrum of B2B and B2C products and services.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. I would also like to add a caveat: It's all about quality, educational content focused on relevant business issues. Create a resource-rich sales portal. Salespeople are not miracle workers.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

MAY 27, 2009

Today, revenue comes from constant attention to follow up, thorough training of salespeople (both product education and customer needs education), and solid search engine, website, and conversion strategies. If they are downloading a white paper, they're (obviously) thinking about your product, and will be open to further discussion.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Keep them informed, educated, and involved in the process. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Whether your company is researching a cure for a disease, trying to improve education, or developing ways to make the world a cleaner or safer place, there are businesses who can help your company do it better, faster, and cheaper. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Only B2B

MARCH 13, 2020

Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. Email campaigns Automated emails Educational content Calls-to-Action And potentially even phone calls from a Marketing team member. For example, factors relating to need and budget are critical (meaning, more points!)

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. HubSpot is a developer and marketer of software products for inbound marketing and sales.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). Then you send additional content such as a newsletter, ebook or white paper. Education drip.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68