Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content? Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Salesforce Marketing Cloud

MAY 30, 2023

— Veronica Moscuzza, regional sales manager, LinkedIn Dear Veronica: I think about sales training much like I think about choosing a good doctor. The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically).

Education 52

Education Training Communities Cold Calling 52

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 139

Linkedin Tips Paid Search Agency Ideal Customer Profiles 139

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Webbiquity

JUNE 20, 2023

Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. Let’s dive into the step-by-step actions to create a campaign that actually works with these proven LinkedIn conversation ads examples from Directive.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

The Forward Observer

MAY 24, 2024

About the Author Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing , which was named a “Must-Read Business Book” by Fortune magazine.

Planning 139

Planning Content Marketing & Strategy Click Rate 139

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

Linkedin 102

Linkedin Brand Identity Branding Work Management 102

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Anyword

FEBRUARY 1, 2023

As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Outlining Your Content Next, we’ll talk about a step in the writing process that is sometimes easily forgotten — but vital to creating clear, effective content. this can be a relatively simple process.

Process 98

Process Copywriting Content Blogger 98

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Profiling Linkedin 162

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. It gives you immediate access to millions of potential customers with needs and interests that align with your offering and sales process. And what does it take to productively connect with prospects via LinkedIn? Let's jump in.

Linkedin 81

Linkedin Template Tips Peer-to-peer 81

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

The Point

OCTOBER 1, 2021

In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? But what exactly qualifies as video content?

Video Marketing 286

Video Marketing Content Marketing Content Paid Search Agency 286

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

JANUARY 11, 2019

And with more and more people of all ages and education levels turning toward remote learning, there’s a boom in paid writing opportunities for teachers. Want to become an educational content creator? What exactly are the different roles in content marketing for the educational niche? . Subject matter experts welcome!

Education 92

Education Peer-to-peer Paid Search Agency Skype 92

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

Webbiquity

JANUARY 16, 2024

Or, if you’re in manufacturing, you might use animated visuals to break down the steps of your innovative processes. It’s not only a way to educate them about the product but also having a bit of fun. They can virtually walk through the process of gadget creation, getting a feel for the environment.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. We find our audience prefers our long-form, educational blog posts around social media marketing. Massimo Chieruzzi, CEO, AdEspresso. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

JUNE 7, 2018

However, the process of lead generation is not that easy. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. The importance of LinkedIn in B2B marketing. LinkedIn has 722 million users worldwide 2. 17 million Canadians have a LinkedIn account 3.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. Download the LinkedIn Story summary template. Download the LinkedIn Factual summary template. Your LinkedIn summary can be a great place to share what you’ve accomplished.

Template 86

Template Linkedin Ideal Customer Profiles Effectiveness 86

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Consider involving your customer service, customer support, and sales teams in your process to help brainstorm relevant topics.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn? .

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn? .

Linkedin 59

Linkedin B2B Thought Leadership Business Thought Leadership 59

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Martech

MAY 17, 2024

You’ve been on LinkedIn. Based on the use cases in the prior step, feed it rich, context-specific data that will educate it about what sets your business apart. Email: Business email address Sign up now Processing. Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right?

Marketing AI 124

Marketing AI Generation B2B Lock-In 124

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Highlighting unique selling points or sharing educational content is key.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. LinkedIn: Marsha Collier (12.8K LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K

eCommerce 114

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 114

Martech

APRIL 19, 2024

Dig deeper: A marketer’s guide to Reddit Social media lead gen for B2B companies The B2B buying process is often much more complicated, and much longer than B2C. Dig deeper: LinkedIn introduces CTV ads for B2B campaigns Schiele and her team use lead forms with qualifying questions to weed out irrelevant leads.

Lead Gen 117

Lead Gen Paid Content Social Media Sales Qualified Leads 117

Marketing Insider Group

MAY 16, 2023

We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”.

SEO 234

SEO Lead Ranking Content Thought Leadership 234