Hubspot

JULY 7, 2020

While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content. But response rates have been dismal.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Healthcare and education are winning while retail and media suffer.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Vidyard

JUNE 15, 2020

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results. As mentioned above, sales emails that contain videos earn 3x higher response rates.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. “Vidyard has become an important part of our sales DNA at Terminus. . ” PostBeyond.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Rev

JULY 15, 2019

When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested. We found that including the readers first name in the subject line increased the open rate by 9%. Don’t make assumptions. Personalized emails really work.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

PureB2B

MAY 30, 2022

You’re trying to increase your sales and revenue but have been struggling to find an acquisition channel that can regularly generate leads. You’ll be able to apply your most effective sales strategies to all of your leads, rather than just guessing what they’ll want to hear from you. All small or growing businesses have been there.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Vidyard

DECEMBER 10, 2020

Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. It’s fantastic to see this kind of focus on educational content from a commercial real estate company. The videos were informative and well-produced.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Outreach

MAY 18, 2020

A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months. But there is hope.

Lead Ranking 52

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 52

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Video is one of the most creative ways they’ve been able to connect and share content with prospects.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Video is one of the most creative ways they’ve been able to connect and share content with prospects.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

SalesIntel

APRIL 28, 2022

Are you only seeking more sales, or are you also looking for fresh qualified leads? Enhance Response Rates. This entails conducting client interviews, studying available data, and making educated guesses. Manual data collection can lead to inaccurate data collection. Personalize Content and Mapping.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

ConvertKit

AUGUST 4, 2021

It’s the perfect time to deliver more than just your lead magnet in their inbox. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Image via ConvertKit.

Examples 145

Examples Newsletter Template Landing Pages 145

Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. Sales teams are using it to nurture leads, and customer service personnel are using it to support customers. We've also seen a simultaneous decline in the effectiveness of outbound strategies.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Vidyard

APRIL 18, 2017

Which is why it’s exciting when a new tactic is uncovered that will improve things like open, click-through, or response rates … significantly. Reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Binary Demand

MAY 17, 2023

But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Segment your list as fresh leads, active, and expired customers.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Vidyard

MARCH 15, 2021

Personalized video takes a little more work to produce, but once created, they can be stored in a video library for quick sends to larger lists of leads. One of our personalized holiday videos generated an open rate 35% higher than industry average and a click-through rate 157% higher than industry average.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Hubspot

APRIL 16, 2020

That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. Customers still seem willing to engage with marketing materials, as open rates climbed another 8% this week.

Response Rate 97

Response Rate Advertising Benchmark Forecasting Open Rate 97

Optinmonster

APRIL 3, 2024

Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. Generating Leads: Effective outreach can drive traffic to your site and increase leads. You’re not alone.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

SWZD

SEPTEMBER 23, 2019

He said when you run an enterprise marketing organization, it is like a finely tuned lead generation engine, and noted “it is amazing how much improvement in marketing ROI you can get from an operations management mindset.”. They also saw a doubling of open rates. Educational Programs and High Value Offers. About Calix.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 48

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. 47% of the emails are opened based on the subject line.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

SnapApp

MARCH 16, 2016

To resonate with a lead, you need to maximize the subject line — your first (and only) opportunity to stand out from a crowded inbox. . First-class marketers have distilled their subject line strategy into a science, ushering new leads through the sales funnel with every “send.” . Yes, please! . Takeaway: Be cordial. Be polite. .

B2B Thought Leadership 48

B2B Thought Leadership Urgency Marketing Thought Leadership Click Rate 48

SnapApp

MARCH 17, 2016

To resonate with a lead, you need to maximize the subject line — your first (and only) opportunity to stand out from a crowded inbox. First-class marketers have distilled their subject line strategy into a science, ushering new leads through the sales funnel with every “send.” Yes, please! Takeaway: Be cordial.

B2B Thought Leadership 48

B2B Thought Leadership Urgency Marketing Thought Leadership Click Rate 48

Hubspot

APRIL 23, 2020

In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows. For example, overall, HubSpot researchers found that the ratio of marketing email engagements to open rates has improved since around the start of the crisis.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

ClearVoice

AUGUST 31, 2020

Educating your clients makes them feel that they are more than income generators for your business, resulting in customers that also see you as more than a product or service provider. SMS read and response rates this high indicate something special is occurring here… and it is. Personalized landing pages.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Content Standard

FEBRUARY 12, 2019

percent response rate, compared to email’s rate of 0.12 Marketers chasing open rates would do well to think offline as well as email. TrackMaven , the leading marketing insight company, saw the potential in direct mail as a way to start real, two-way conversations with future customers.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. These materials help the sales team educate prospects and sell more effectively. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Only B2B

AUGUST 17, 2023

In the ever-evolving landscape of business, acquiring leads is merely the initiation of a more intricate process – the journey from potential leads to valuable customers. Welcome to the world of Marketing Qualified Leads (MQLs) , a pivotal segment showcasing substantial interest in your offerings.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. SmartInsights) Leading marketers are 1.6

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Hubspot

FEBRUARY 16, 2012

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales cycle.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

The Point

DECEMBER 21, 2021

Direct mail is still an incredibly successful channel: open rates and response rates can be 3X email and other digital media. This will lead to the rise of the Marketing Data Analyst. – Lynn, Creative Director. “As – Alan, Manager, Paid Media Strategy.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Trends 147

Rev

MAY 24, 2023

Compare how their open rates compare to yours. If they’re seeing higher rates, find out what the difference in approach is and share that knowledge with your SDRs. It’s on leadership to educate SDRs on when to disqualify a prospect: Check the levels of engagement. Compare cadences. Get to the point. Uncover urgency.

Ideal Customer Profiles 15

Ideal Customer Profiles Urgency Marketing Cold Calling Outreach 15

Hubspot

AUGUST 23, 2023

When works best for you? - [Your Name] The results of this email template speak for themselves: 57% open rate 21% response rate 16 new customers. I work with businesses in the [software, healthcare, nonprofit, education, etc.] Their response rates are below 2%. It feels human.

Template 54

Template Marketing Budget Work Management Enterprise Management 54

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight [Case Study]. This often includes cold email campaigns. . What Makes SaaS Cold Emails Different from Other Industries?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Single Grain

OCTOBER 23, 2023

I would think, in terms of local lead generation, who is my demographic? Now, of course, influencers, like larger macro influencers (and even some micro influencers), often expect a payment for posts, but yeah, back in the day you could literally just send it out and you had like a 90% positive response rate as well.

Social Media 98

Social Media Media eCommerce Verticals 98

Outgrow

OCTOBER 6, 2022

Personalized emails help improve open rates, reply rates, and click-through rates too. Lack of personalized content generates 83% lower response rates in an average marketing campaign. You can segment your customers based on demographics such as location, gender, education, etc. Increases ROI.

Personalization 52

Personalization Outgrow Interactive Marketing Lead Scoring 52

SendX

SEPTEMBER 8, 2020

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. LearnWorlds is a top-rated all-in-one platform to create, market and sell online courses. LearnWorlds enables creators, educators and organizations to create unique, interactive and social learning experiences.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195