Getting results: Best practices for B2B programmatic marketing
Anteriad
DECEMBER 13, 2023
The post Getting results: Best practices for B2B programmatic marketing appeared first on Anteriad.
Anteriad
DECEMBER 13, 2023
The post Getting results: Best practices for B2B programmatic marketing appeared first on Anteriad.
Navigate the Channel
DECEMBER 11, 2023
In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.
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Content Marketing Institute
DECEMBER 13, 2023
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
Act-On
DECEMBER 9, 2023
When you set up nurturing sequences, it’s far too easy for them to get lost and forgotten, with staff turnover and programs continuing to run on autopilot. Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
DECEMBER 12, 2023
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Mx Group
DECEMBER 12, 2023
These 16 video stats will make a clear case for getting your company, products, employees and customers in front of the camera to support marketing efforts.
Visitor Queue
DECEMBER 10, 2023
Wouldn’t it be nice to save yourself time while reducing errors every day? By embracing CRM integrations, you can do exactly that. With stats like 72% of salespeople spending up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. In this article, […] The post Mastering CRM Integrations: A Guide for B2B Marketing Managers appeared first on Visitor Queue Blog | Identify Website Traffic.
PureB2B
DECEMBER 14, 2023
Discover how AI transforms B2B lead generation & lead scoring. Harness the power of AI for precision targeting, personalization, and automation.
FunnelEnvy
DECEMBER 11, 2023
Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
DECEMBER 14, 2023
Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.
The Forward Observer
DECEMBER 15, 2023
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow.
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. Here are the top three ‘predictions’ for how the go-to-market discipline will transform in 2024: #1 – Random Acts of Marketing and Sales Acquisition Will Hit a Breaking Point; Orchestrated, Customer Journey-centered Go-to-market Will Finally Become the Standar
Convince & Convert
DECEMBER 15, 2023
Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendX
DECEMBER 13, 2023
In a world where content is king and everyone is a publisher, how do you make your voice heard? Your challenge as a publisher is twofold: creating quality content is just one part of the equation; ensuring it reaches and resonates with your audience is the other. With countless creators vying for attention, this blog dives into practical, no-nonsense email strategies tailored for publishers.
33Across
DECEMBER 14, 2023
33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as well as foster community among our fully remote workforce. This year we had a 78% participation and had. The post 33Across Hackathon – Unlocking Innovation for 2024 appeared first on 33Across.
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.
Convince & Convert
DECEMBER 13, 2023
As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendX
DECEMBER 12, 2023
As an email marketer, you put a lot of effort and time into creating engaging and relevant content for your subscribers. But often, your messages end up in the Promotions tab instead of the inbox.
CopyBlogger
DECEMBER 14, 2023
AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.
Heinz Marketing
DECEMBER 14, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing.
Convince & Convert
DECEMBER 15, 2023
Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendX
DECEMBER 11, 2023
Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.
Sprout Social
DECEMBER 15, 2023
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.
Top Rank Marketing
DECEMBER 13, 2023
For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. But one thing that came through clearly in this research is that the most successful influencer marketers are not attempting to go it alone.
Martech
DECEMBER 13, 2023
Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
DECEMBER 12, 2023
As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.
CMSWire
DECEMBER 13, 2023
Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Continue reading.
ClickDimensions
DECEMBER 12, 2023
In the realm of sales and marketing, lead qualification is the cornerstone of success. It’s the process of determining whether a potential customer is a good fit for your product or service. However, this crucial step is not without its challenges. Page Contents Toggle Top Five Lead Qualification Challenges 2. Defining Clear Qualification Criteria 3.
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