Benchmark Email

JULY 28, 2021

2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level. But first, some fun… The post How To Implement an Effective and Seamless Email Marketing Strategy appeared first on Benchmark Email.

Email Marketing 111

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 111

Scoop.it

JULY 27, 2021

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch. . Social media platforms also fuel the growth of video content these days.

Video Marketing 123

Video Marketing Top of Funnel Content Marketing Content 123

Marketing Insider Group

JULY 26, 2021

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Wpromote recently conducted its “2021 State of B2B Digital Marketing” report, and statistics showed that increasing customer engagement (50%) and improving the customer experience (47%) are primary objectives among B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Marketing Insider Group

JULY 27, 2021

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Zoominfo

JULY 28, 2021

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling. Many of the administrative and other non-revenue generating activities such as scheduling meeting follow-ups, taking meeting notes, and entering post-meeting information into their CRMs takes up a significant amount of time ?

Zoominfo 246

Zoominfo User-Generated Content Features Efficiency 246

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Smashmouth Marketing

JULY 27, 2021

Green Leads CEO Mike Farrell joins Value Selling Associates' podcast. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - The five fundamentals of an effective content strategy. - Four lead-generation tactics that you can implement tomorrow. TUNE IN NOW. powered by.

Lead Generation 227

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 227

Zoominfo

JULY 27, 2021

The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many teams fall flat on executing CX with panache, style, and thoughtfulness.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. “SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find.

SEO 160

SEO Content Paid Search Agency Youtube 160

Vidyard

JULY 28, 2021

“Sign Up for an Account.” “Download the eBook.” “Book a Demo.” You probably already know all about the call to action. When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. But are you using video calls to action the right way? Just adding a CTA to the video’s webpage often isn’t enough. When you finish watching a video, how often do you pore over the rest of the page to find the CTA?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

ATAK Interactive

JULY 27, 2021

We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising. The question is: Is it worth it? Return Of Ad Spend (ROAS) has become a leading metric of choice for many businesses because it measures the revenue gained from advertising compared to the money they spend on ads.

Spending 145

Spending Advertisements Advertising ROAS 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

JULY 29, 2021

Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it.

Research 150

Research Service Planning B2B Thought Leadership 150

Convert

JULY 28, 2021

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own. Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does.

SEO 145

SEO SERP Trends Keywords 145

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Search Engine Journal

JULY 26, 2021

Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for SEO appeared first on Search Engine Journal.

SEO 145

SEO Content Tips Best Practices 145

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SEMrush

JULY 27, 2021

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one!

Studies 144

Studies Youtube SEO Tips 144

Content Marketing Institute

JULY 29, 2021

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

Content 144

Content Effectiveness Content Marketing Paid Search Agency 144

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Search Engine Journal

JULY 30, 2021

Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take in 2021 appeared first on Search Engine Journal.

Course 144

Course Best Practices Search Marketing Marketing 144

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SEMrush

JULY 30, 2021

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.

SERP 143

SERP Google Features SEO 143

Content Marketing Institute

JULY 26, 2021

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading → The post Curiosity May Have Killed the Cat But It Could Save Your Content appeared first on Content Marketing Institute.

Content 142

Content Social Marketing Content Marketing Paid Search Agency 142

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores.

Branding 124

Branding Brand Identity Content Education 124