Sat.Dec 31, 2011 - Fri.Jan 06, 2012

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7 Things Marketers Should Stop Doing Today

B2B Marketing Insider

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. Everyone knows that if you can only do one thing to lose weight it is to stop eating so darned much.

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Damn … not sure if my name can live on and switching it to DigitalSteve … just doesn’t have the same ring. Email.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends,  Tips and Strategies. by MarketingProfs.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. hope these infographics help to inspire your objectives and efforts as we kick off 2012! ” by  Milena T.

Are you ready for Return On Influence?

grow - Practical Marketing Solutions

We are on the cusp of a marketing revolution.  And it is being led by YOU. Today, anyone can get behind the velvet rope … if you know how! So I did. This book is unlike any marketing book you have ever read and features: In-depth explanations of the surprising new sources of online influence — and how they can work for or against you! This is OUR time. This is YOUR time. Many thanks!

5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time.  If you follow conventional and social media closely, the storied demise of sales has been told many times. 

Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated. Early adopters have vision.

Coca-Cola Bets the Farm on Content Marketing: Content 2020

Junta 42

Coca-Cola's Jonathan Mildenhall. If you’ve ever seen the movie  Jerry McGuire , you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. It’s that important. Why Is Content 2020 So Important? Amen to that.

How Marketing Should Approach Sales Reps

It's All About Revenue

by Michael Martin | Tweet this Sales enablement is one of the most important aspects of many marketers’ jobs. But, all too often, the way marketers approach sales reps is lacking in strategy and preparation. The result? Marketing continues to feel frustrated and the sales team unimpressed. For sales enablement to work, you need to approach sales reps in a focused manner. Catalogue to Impress.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 Guidelines for Exceptional Website Design and Usability

Hubspot

So you're leveraging SEO and getting found online. Now that you’re generating traffic by getting found, your next focus should be getting that traffic to stay on your website. Educational websites have a 30-60% bounce rate on average. This means that a large majority of web traffic entering your website leaves without navigating to any other pages. And many times, they may never come back.

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses. 

Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Volume 2. highly recommend it.

Your 2012 Marketing Plan: Tell Me What to Do

grow - Practical Marketing Solutions

The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. The marketing stage — even for small businesses — will be more global. Mitch is right of course (just don’t tell him that I said so).

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. love the thought, but it isn’t that simple.

7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker. 

5 Ridiculous B2B Social Media Marketing Myths

Social Media B2B

B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. That’s okay, because myths are a part of change in any aspect of life. Change and myths go hand-in-hand.

10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012

WindMill Networking

As 2011 leaves us and we begin 2012, sometimes it takes time for us to catch up in the world of social media to all of the new applications as well as new features from older applications that we have been inundated with. Take LinkedIn , who introduced us many new features in 2011 that you might not already be leveraging as the new year in 2012 begins. LinkedIn Today: Social News Delivered.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Marketing Measurement Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI.  A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.

5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study

It's All About Revenue

He just published his latest free report, A Strategy for Managing Social Media Proliferation , which takes his previous analysis of the category to a new level entirely. The report is effectively two studies in one. The first half focuses on the state of the social strategist role; the second is a print-and-use resource – complete with vendor comparisons and project check-lists. Social Media

Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?

Fearless Competitor

Jeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. “ This prestigious award demonstrates that so many respect our deep knowledge of B2B demand generation and lead management and we are honored to be in such prestigious company.” ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Over time, the site has evolved and added new features to enhance its value to readers. The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine.  Readers can now sign-up and have content from the site personalized based on their interests. Now, personalization makes it even better.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. See thumbnail at right.)

5 Tools to Battle Social Media Content Overload

Hubspot

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Nova Spivack mentioned that this will cause a Sharepocalypse to happen. Summify.

Tools 40

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices. Fresh Content = Better SEO. Don’t reinvent the wheel.

The Right Brain vs. Left Brain of Marketers [Infographic]

Modern B2B Marketing

by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Publishing is dying because marketers are the new publishers

Biznology

Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. And even fewer are buying newspapers. No one can lower the price any more. But you knew this already.

Savvy Week in Review: January 6

Savvy B2B Marketing

Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. The blogosphere is cranking out some great posts, so if you haven't had time to get back on your RSS reader, these should give you a kick start for the year. Common B2B SEO Mistakes by @NickStamoulis. So obvious, you might just overlook them. 12 Essential Tips for Revitalizing Your Blog in 2012 by @GregoryCiotti via @problogger. This post runs you through a dozen ideas to make your blog more powerful, efficient, and effective. There is a difference. A big one. Yes, please.

Dead? Social Media’s Explosive Growth is Only Beginning

Sazbean

Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world. At least in the United States, though, their rapid expansion through acquisition of new users may be over. Facebook specialist Eric Eldon published a compilation of statistics from around the web this week on TechCrunch that pointed towards US and Canadian market saturation this past year for Facebook. Surely Facebook represents the forward line of all social media. In the future it will be a feature, not a product, he argues. Just gradual growth now.”

Laugh and Learn with Find New Customers – Episode 55 | Gorilla Surprise

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates the power of surprise in this creative (and very cool) video. Marketing content marketing Laugh and Learn

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain  marketing tasks  because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. Please share.

25 Eye-Popping Internet Marketing Statistics for 2012

Hubspot

2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. The Internet in 2012. 1) In 2012, the audience of internet users in the U.S. Tweet This! Tweet This! million in 2012, up 17.1%

Did this blog make a difference?

grow - Practical Marketing Solutions

At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Here are some the aspects of {grow} that I hope had the biggest impact this year. You can be the judge if it made a difference in your life, your outlook, and your business. Innovations. Darkness on the Edge of Town. Breakthrough content.

My Review of the book Running the Gauntlet by Jeffrey Hayzlett

Fearless Competitor

4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Running the Gauntlet , released today, is the new book by Jeffrey Hayzlett , “CMO Celebrity” best-selling author, keynote speaker, change agent and part-time cowboy. Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. And much more.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% predictions. Serious budget constraints make even high ROI projects hard to get approved.