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| | B2B MARKETING INSIDER JANUARY 5, 2012  8 Great Marketing Infographics To Inspire Your 2012 Objectives It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. hope these infographics help to inspire your objectives and efforts as we kick off 2012! ” by Milena T. | MARKETING INTERACTIONS JANUARY 5, 2012 Blogs Provide Versatility for B2B Content Marketing According to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report produced by CMI and Marketing Profs, the use of blogs has increased to 65% from 51% in 2010. From an effectiveness perspective, the use of blogs as a marketing tactic increased by a whopping 45% during the last year. This is terrific news! For those of you who haven't yet jumped on the Blogging bandwagon, it's one of the easiest formats for content marketing. No waiting in the IT queue line. This means your content can be live when you need it to be, without worry, teeth grinding or trauma. | YOUR SALES MANAGEMENT GURU JANUARY 3, 2012 Your 2012 Sales Plan Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. I have included below the various “categories” you should consider in building a plan. facing in 2012? • What assumptions are you making about the market in 2012? • What assumptions did you make about your. offerings in 2011? Still true? • What assumptions did you make about your company. capability in 2011? Still true? . Executive Summary. Sales Goals. | | | | | | | |
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BUYEROLOGY | SATURDAY, DECEMBER 31, 2011 5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012
Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses. MORE >> -
B2B VOICES | WEDNESDAY, JANUARY 4, 2012  When it Comes to B2B Content, Don’t Go it Alone
One of the most often asked questions when I speak is around content — “Where do you find so much information about your company to post?” ” The answer is easy: That much content doesn’t exist. What B2B companies fail to realize is the power of partnerships and connecting with other users for content. Shannon Paul also makes a good point about B2B content : Many folks in the B2B space often blame the lack of social media content opportunities on the fact that what they do doesn’t directly impact consumers, but I don’t buy it. So stop trying so hard. No, it doesn’t! MORE >> -
TOMORROW PEOPLE | FRIDAY, JANUARY 6, 2012  Why your Business needs a Marketing Holiday
Are you planning ahead for your holidays in 2012? Wondering whether to make it a city break – or to head somewhere hot? But have you ever wondered whether your business could also do with a holiday in 2012? There are a number of important marketing trends that could mean it’s worth taking a break to see how you could benefit: Crowded beach party: Holidays 2012 might mean a crowded and friendly beach party - and so could your marketing in 2012. The online crowd is getting bigger and it’s likely to get better at sharing recommendations or issues with your product or service. MORE >> -
JUNTA 42 | TUESDAY, JANUARY 3, 2012  Coca-Cola Bets the Farm on Content Marketing: Content 2020
Coca-Cola's Jonathan Mildenhall. If you’ve ever seen the movie Jerry McGuire , you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.” It’s that important. Why Is Content 2020 So Important? Overall, it’s the strategy that Coca-Cola’s marketing future rest on the ideals of content marketing. MORE >> -
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 3, 2012 Create a Content Series for Industrial Marketing
Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices. Fresh Content = Better SEO. Don’t reinvent the wheel. MORE >>
- Your Game Plan: Focus on Fans B2B VOICES | TUESDAY, JANUARY 3, 2012
- It’s time to evolve the social media mindset GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 3, 2012
- 25 Eye-Popping Internet Marketing Statistics for 2012 HUBSPOT | THURSDAY, JANUARY 5, 2012
- Sensible Talk About Social Media Measurement PAUL GILLIN | WEDNESDAY, JANUARY 4, 2012
- 7 Burning Questions for B2B Marketers in 2012 BUYEROLOGY | TUESDAY, JANUARY 3, 2012
- Your 2012 Marketing Plan: Tell Me What to Do GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 4, 2012
- 6 Guidelines for Exceptional Website Design and Usability HUBSPOT | FRIDAY, JANUARY 6, 2012
- 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 6, 2012
- Top 10 Sales Movies of All-Time INBOUND SALES NETWORK | FRIDAY, JANUARY 6, 2012
- Are you ready for Return On Influence? GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 2, 2012
- The Myth of the Magic Bullet for Content Marketing MARKETING INTERACTIONS | SATURDAY, DECEMBER 31, 2011
- Webinar: Tuesday, January 17 - How to find, influence and convert more prospects into customers LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
- 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program NUSPARK | SATURDAY, DECEMBER 31, 2011
- B2B Webinar Best Practices from VMware ANYTHING GOES MARKETING | TUESDAY, JANUARY 3, 2012
- The Ultimate Guide to Marketing With Facebook's Social Plugins HUBSPOT | THURSDAY, JANUARY 5, 2012
- The Marketing Measurement Checklist [Infographic] MODERN B2B MARKETING | TUESDAY, JANUARY 3, 2012
- How to Sell Your Executives on Outsourced Lead Generation INBOUND SALES NETWORK | TUESDAY, JANUARY 3, 2012
- CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 4, 2012
- Is there a Way to Improve Sales Tool Adoption? THE ROI GUY | TUESDAY, JANUARY 3, 2012
- The Anatomy of a Perfect Marketing Dashboard [Infographic] MODERN B2B MARKETING | FRIDAY, JANUARY 6, 2012
- A Guide to Understanding the B2B Buying Process INBOUND SALES NETWORK | THURSDAY, JANUARY 5, 2012
- 5 Ridiculous B2B Social Media Marketing Myths SOCIAL MEDIA B2B | FRIDAY, JANUARY 6, 2012
- 5 Awesome Landing Page Lessons From Real Life Examples HUBSPOT | FRIDAY, JANUARY 6, 2012
- 7 Things Marketers Should Stop Doing Today B2B MARKETING INSIDER | TUESDAY, JANUARY 3, 2012
- How does one analyze the success of their marketing? [INFOGRAPHIC] FIFTH GEAR ANALYTICS | FRIDAY, JANUARY 6, 2012
- B2B and Mobile Marketing — Strategies from the “Trenches” DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 3, 2012
- 11 Sure-Fire Ways to Increase Email Click-Through Rates HUBSPOT | TUESDAY, JANUARY 3, 2012
- My Review of the book Running the Gauntlet by Jeffrey Hayzlett FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012
- Marketing automation services are the rocket, but content is the fuel LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
- A Dozen B2B Marketing Mantras for 2012 GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
- 10 Amazing Blogs About Blogging to Start Reading NOW HUBSPOT | MONDAY, JANUARY 2, 2012
- Publishing is dying because marketers are the new publishers BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012
- The Right Brain vs. Left Brain of Marketers [Infographic] MODERN B2B MARKETING | WEDNESDAY, JANUARY 4, 2012
- 5 Cheesy Sales Techniques That Work ONPATH | THURSDAY, JANUARY 5, 2012
- 5 Tools to Battle Social Media Content Overload HUBSPOT | WEDNESDAY, JANUARY 4, 2012
- Be a Big Fish in the Blogger Outreach Pond BIZNOLOGY | TUESDAY, JANUARY 3, 2012
- 6 Tips For Building a High Quality Blog Following SAZBEAN | TUESDAY, JANUARY 3, 2012
- Do you have all the pieces of your business puzzle? LOOPFUSE | TUESDAY, JANUARY 3, 2012
- The Top 10 Sales Questions of 2011 SALES CHALLENGER | WEDNESDAY, JANUARY 4, 2012
- How Marketing Should Approach Sales Reps IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 5, 2012
- Nine Cloud Myth Busters (SandHill.com feature) THE ROI GUY | TUESDAY, JANUARY 3, 2012
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