Sat.Dec 31, 2011 - Fri.Jan 06, 2012

Trending Sources

8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. hope these infographics help to inspire your objectives and efforts as we kick off 2012! ” by  Milena T.

5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time.  If you follow conventional and social media closely, the storied demise of sales has been told many times. 

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends,  Tips and Strategies. by MarketingProfs.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Damn … not sure if my name can live on and switching it to DigitalSteve … just doesn’t have the same ring. Email.

Coca-Cola Bets the Farm on Content Marketing: Content 2020

Junta 42

Coca-Cola's Jonathan Mildenhall. If you’ve ever seen the movie  Jerry McGuire , you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. It’s that important. Why Is Content 2020 So Important? Amen to that.

Video 62

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. love the thought, but it isn’t that simple.

7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker. 

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Are you ready for Return On Influence?

grow - Practical Marketing Solutions

We are on the cusp of a marketing revolution.  And it is being led by YOU. Today, anyone can get behind the velvet rope … if you know how! So I did. This book is unlike any marketing book you have ever read and features: In-depth explanations of the surprising new sources of online influence — and how they can work for or against you! This is OUR time. This is YOUR time. Many thanks!

6 Guidelines for Exceptional Website Design and Usability

Hubspot

So you're leveraging SEO and getting found online. Now that you’re generating traffic by getting found, your next focus should be getting that traffic to stay on your website. Educational websites have a 30-60% bounce rate on average. This means that a large majority of web traffic entering your website leaves without navigating to any other pages. And many times, they may never come back.

10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012

WindMill Networking

As 2011 leaves us and we begin 2012, sometimes it takes time for us to catch up in the world of social media to all of the new applications as well as new features from older applications that we have been inundated with. Take LinkedIn , who introduced us many new features in 2011 that you might not already be leveraging as the new year in 2012 begins. LinkedIn Today: Social News Delivered.

Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Volume 2. highly recommend it.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Savvy Week in Review: January 6

Savvy B2B Marketing

Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. The blogosphere is cranking out some great posts, so if you haven't had time to get back on your RSS reader, these should give you a kick start for the year. Common B2B SEO Mistakes by @NickStamoulis. So obvious, you might just overlook them. 12 Essential Tips for Revitalizing Your Blog in 2012 by @GregoryCiotti via @problogger. This post runs you through a dozen ideas to make your blog more powerful, efficient, and effective. There is a difference. A big one. Yes, please.

Dead? Social Media’s Explosive Growth is Only Beginning

Sazbean

Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world. At least in the United States, though, their rapid expansion through acquisition of new users may be over. Facebook specialist Eric Eldon published a compilation of statistics from around the web this week on TechCrunch that pointed towards US and Canadian market saturation this past year for Facebook. Surely Facebook represents the forward line of all social media. In the future it will be a feature, not a product, he argues. Just gradual growth now.”

5 Tools to Battle Social Media Content Overload

Hubspot

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Nova Spivack mentioned that this will cause a Sharepocalypse to happen. Summify.

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Your 2012 Marketing Plan: Tell Me What to Do

grow - Practical Marketing Solutions

The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. The marketing stage — even for small businesses — will be more global. Mitch is right of course (just don’t tell him that I said so).

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. See thumbnail at right.)

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices. Fresh Content = Better SEO. Don’t reinvent the wheel.

The Marketing Measurement Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI.  A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.

How Marketing Should Approach Sales Reps

It's All About Revenue

by Michael Martin | Tweet this Sales enablement is one of the most important aspects of many marketers’ jobs. But, all too often, the way marketers approach sales reps is lacking in strategy and preparation. The result? Marketing continues to feel frustrated and the sales team unimpressed. For sales enablement to work, you need to approach sales reps in a focused manner. Catalogue to Impress.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Over time, the site has evolved and added new features to enhance its value to readers. The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine.  Readers can now sign-up and have content from the site personalized based on their interests. Now, personalization makes it even better.

Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% predictions. Serious budget constraints make even high ROI projects hard to get approved.

Two Smart Ways to Keep the Marketing Engine Running During Tax Season

Marketri

It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. In the best case scenario, marketing activities go into neutral; worst case, they go into park. So grab your in-house marketer or marketing consultant and let’s go! Time investment: 4 hours).

FAQ 40

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain  marketing tasks  because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. Please share.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 Ridiculous B2B Social Media Marketing Myths

Social Media B2B

B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. That’s okay, because myths are a part of change in any aspect of life. Change and myths go hand-in-hand.

Your 2012 Sales Plan

Your Sales Management Guru

  Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. facing in 2012? •          What assumptions are you making about the market in 2012? •          What assumptions did you make about your. offerings in 2011? Still true? •          What assumptions did you make about your company. capability in 2011? Still true?  . Executive Summary. Sales Goals.

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Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?

Fearless Competitor

Jeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. “ This prestigious award demonstrates that so many respect our deep knowledge of B2B demand generation and lead management and we are honored to be in such prestigious company.” ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers.

Publishing is dying because marketers are the new publishers

Biznology

Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. And even fewer are buying newspapers. No one can lower the price any more. But you knew this already.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.