November, 2005

Trending Sources

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

Bad Photography Gone Good

Smashmouth Marketing

Bad Photography Gone Good Take the time to view this slide show of toy camera photographs. The defects of cheap manufacturing causing Light Leaks that are treasured for their dreamy application to the photos. As photographer Theresa Manzanares puts it." bad photography gone good." Since I'm on the topic of photography. Gotta love Spencer Tunick.

View 2

Marketing Edge

Marketing Edge

provident partners has had a ton of new podcasting business for which we are very thankful. here are a couple of real life examples of how podcasting has led to great public relations and media coverage. first for a client called


Follow-Through is Critical to Online Marketing Efforts


In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. In sports, failing to complete the motion means a shorter drive, hit or kick – in other words, you won't achieve the desired result. The same holds true for marketing. Launching a campaign or activity without the proper follow-through can mean poor results and/or unnecessary cost. When a (smart) consultant followed up with them later, he investigated and discovered that their search position had barely budged. What's the point?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation Blog

b2b marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (vars, resellers and distributors) to follow-up and close-the-loop seems down right impossible

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation Blog

i liked today's article by kate maddox, "embattled cmos share strategies," which gives highlights from the cmo summit last month. during the summit, senior marketing executives were challenged to improve the influence of marketing by

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

as marketing performance management (mpm) continues to evolve, i anticipate that marketing and lead generation dashboards will become a hotter topic. many crm providers, database gurus and a few agencies have developed preset forms to

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

google (web) analytics is now free for websites that have less than 5-million page views. if you don't have a analytics tool already, you should check it out. research shows that the number one priority for b2b websites is lead

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation Blog

i have an announcement for readers who use bloglet to get email notification for the b2b lead generation blog. switched to a new service called feedblitz to provide a more reliable way to keep you updated. all bloglet subscribers have

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation Blog

i found this article by janet white, author of buying right: vendor and software selection on crm guru interesting. the moral of the story is that sales and marketing can't make use of the collaborative features available in crm

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation Blog

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns

To Bluff or Not to Bluff

Smashmouth Marketing

Late in a tournament, I am in 30th place out of 85 with 50% more than average chips. Sitting in the button, the cutoff miserably limps. don't care what I have for cards, I'm raising. The Big Blind decides to defend with a rediculous A9x after my raise. He goes all in for 3x my raise, which is now about 15% of my stack. The cutoff flat calls. What does the cutoff have? He has to have a monster and is trying to limp/call to nail us. can't believe he would play any hand the way he just played this. don't know the blind has A9x yet, so I am thinking some pair or strong ace. He taps again.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Liz Phair. Trail Blazer to Sellout and Back Again

Smashmouth Marketing

When I first heard Liz Phair back in the early 90's, I was listening to Exile in Guyville and was blown away by her raw sound, live lyrics and young freshness that hadn't been heard since the days of punk rock in the 70's. She was talking about hardcore topics and backing it with gritty riffs from her guitar. Then she made an almost fatal mistake by puting out some songs with more of a "pop" sound to them. She seems to have realized it was time to come back to her roots a bit. Although not as gritty as her original works, Somebody's Miracle is a step closer to what made her.

Work 2

Planning for ESCARGOT

Smashmouth Marketing

I started looking into plans for ESCARGOT 2006. The hard part is not knowing what might be going on at that time--even though it is only 6 weeks away. I've got the frequent flier miles and a free place to stay, so not much commitment would be lost if I have to cancel. Although I hope I cancel because I have a new job or consulting project, if I do go, I'm sure it will be a wonderful time. I'll get to visit The Bike , and I'll get to see my bestest friends.Dave and Melissa! The error kept him from the draft. Some lyrics : After the ordeal, we went back to the jail.

I Cry at the Movies

Smashmouth Marketing

Saw the movie Walk the Line tonight. Another musician's life story similar to the great film Ray , this story of Johnny Cash and June Carter Cash was a bit better (IMHO). It covers the early days, the career growth, the drugs, the tragedy, the falling in love. The love between the two was so intense. remember hearing him in an NPR interview talking about his love for June and it brought tears to my eyes then. You can hear it on NPR. The performance scenes reminded me of actual video I have seen of the man in black. Good run in 5-10 Omaha 8 today. Amazing what people will call down.

Video 2

Day After Turkey Day

Smashmouth Marketing

Spent yesterday at my Uncle Tommy's. Provided the candied carrots and pork stuffing the way my grandmother, Mere, used to make. It was a nice time, albiet the first holiday I spent without my kids :( They are arriving here in an hour or so and staying the night.well 2 of em will probably stay over. Big family gathering on my Mother's side to eat all the leftover deserts from yesterday. It usually climaxes with the women of the family stuffing grapes in their mouths in a god-awful look of apes. I'll have to find a picture of it, my description doesn't do it justice.


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Fruit Cake.NO!

Smashmouth Marketing

Made 18 loaves of Fruit Cake today. No, not the green, yellow and bright red, stinky fruit bread your grandmother would break out months after the holidays as a supposed treat. This is the real McCoy! I'll share 6 or so loaves for Thanksgiving, the rest I'll be spritzing with brandy for holiday gifts. tasty treat created by Alton favorite Food Network star.

My Daily Reads

Smashmouth Marketing

A family member asked me last week, "Who do you write the blog for?" My answer was, "for anyone who wants to read it." That got me thinking. wonder if the people I read know who reads their blogs? Not that they will see this post and see that I read their stuff, but maybe I can turn a couple of my readers onto some good stuff elsewhere. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis. Here it is, along with some other stuff: Top 3: Matt Matros's , which I find to be as informative as his articles on Cardplayer. Scrabble: Internet Scrabble Club.


Smashmouth Marketing

I think I put back the two holes in my belt that I stopped using because I was sick a couple weeks ago. New York City sported the most expensive food I've eaten in ages, but it was unbelievably good. Luckily I was being backed in a private tourney and camped out in someone else's hotel room, so I basically had an all-expenses-paid weekend in the big apple. To top it off, I cashed in the tourney, so after paying the backers and buying some nice T-Shirts for the girls, I made a small profit. It was a bright brisk fall day. was the menu, along with links. Steak: Uncle Jack's Steakhouse.

Lobotomy and a Bonehead

Smashmouth Marketing

What a story yesterday on NPR. Howard Dully shares the story of his life after having a lobotomy at the age of 12. It was tragic, interesting, and disturbing at the same time. Courage awards to Howard for telling his story, confronting his father, and living a strong life. Thankfully, today we have medications. broke my self-imposed poker vacation last night around midnight. It felt good, but because I did so well, I ended up not finishing until 4:30 and missed my alarm. I was supposed to help paint a wall, but this bonehead overslept. Anyway, I played a $20 multi with 930 entrants.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

$100 Laptop for Children Everywhere

Smashmouth Marketing

Nicholas Negroponte of MIT's Media Lab introduced in Tunis today a working prototype of a $100 Laptop.The device is stripped-down, with an power-generating crank and seven-inch screen, for basic word-processing, Internet and communications. It has flash memory instead of a hard drive, and an AMD processor running at 500 Mhz. Networking will be via Wi-Fi so they can share a network connection. The units are targeted to developing countries, and orders are being taken for lots of 1 Million or more. Brazil is already committed.

Congrats to Vinny Lambiase

Smashmouth Marketing

I was there the night Vinny Lambiase took his winning Act 1 ticket to win an Act 2. He was at my 10-20 table and had gotten up to go play it leaving $1k on the table. They eventually picked up his chips and bagged em. Then just a few weeks ago I was at the same (or nearby) 10-20 table when Vinny walked up beaming.he had just won his Act 3 to get his $10k seat into the World Poker Finals main event. All for a total investment of $60. He played, and he played well. In fact, he went out 39th against Minh Nguyen and got his chips in with a better hand. Vinny playes smart. He plays hard.


Wave Farms - Renewable Energy

Smashmouth Marketing

For years I had been a big believer in using the rising and falling tides to generate energy. This new technology, wave farms , are going to installed off the shore of Portugal - the first commercial wave farm will use the movement of the sea to generate 2.25 megawatts of electricity—enough to meet the energy needs of more than 1,500 homes—from three 459-foot-long Pelamis Wave Energy Converters.

City Lights Still Burning

Smashmouth Marketing

Just watched the Palm Pictures documentary Ferlinghetti a bipoic of beat poet and artist Lawrence Ferlinghetti. Along with Peter Martin, Ferlinghetti started City Lights magazine and later, City Lights Books , famous for publishing Allen Ginsberg 's Howl. His interesting take over the decades of political, social and cultural issues are intricately documented in this film, made up mostly from videos of Ferlinghetti himself. His treatise of the day.something needs to be done about population control. Controversial as it is.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.