September, 2015

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5 Key Words to Trigger Emotional Responses on Social Media

Convince & Convert

Do you have a social media strategy? Of course you do. Everyone does—or so they say. But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Mark Schaefer says that writing content is the starting line, not the finish line! You have to learn how to ignite that content to bring about a better response when it’s time to share it on social media.

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How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. So competition has been tough for as long as anyone now living can remember.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. It can often be difficult to find the proper goals or reporting methods that will make everyone happy with the results and actions being taken. This can lead to more interference and micro-management, which ultimately creates frustration for everyone.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Congratulations on your deal!  Didn’t you tell me you were going to close that months ago?

Sales Engine

Even as a CEO of a content marketing agency , I still get this pressure from my board and colleagues—and they all know how buyers have more control these days, buying on their own time frames, not ours. If you’ve been in the sales game for a while, you’ve probably noticed some differences in both the ways that customers are buying and the ways that sales cycles have become less and less predictable.

More Trending

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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012.

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Direct Mail Testing. Remove all the guesswork.

Direct Response Coach

Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.]. The post Direct Mail Testing.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

ViewPoint

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

As features editor of my high school newspaper, I thought I was a pretty big deal. I was the one who interviewed the captain of the lacrosse team about the new concessions stand beside the field. I was the one who snapped photos of the marching band from the football bleachers as they spelled out the letters of my hometown. Living the dream, I tell you!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Is it a good idea to hire a junior person to create your content?

Sales Engine

Depending on what their role is, you can hire a junior person to create content. But how do you define junior? If junior means “young,” most kids out of college know how to operate a video camera. There are many roles involved in content creation that don’t require the person to be experienced or be a subject matter expert in what that content is about to perform that task very well.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience. “When you’re a brand looking for a content partner, there are many attributes to keep in mind but a few come to the forefront,” says Georgia Galanoudis , managing director,

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. But what if there was a tool that was not a use-and-throw razor blade, but a veritable Swiss army knife? Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional.

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Do Your Personas Need a Makeover?

ANNUITAS

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those personas aren’t going to get any cuter with age.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Create Once, Use Everywhere

Kaon

Imagine creating an app once and from that moment it always works without having to worry about software updates crashing your application? With the Kaon ADN (Application Delivery Network), we give B2B companies a cost effective way to deliver interactive product and solution demonstrations globally, to unlimited users, on any device. The Kaon ADN eliminates the hidden costs of maintaining interactive applications on multiple platforms, ensuring that these engaging experiences ALWAYS work, regar

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3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey

Tony Zambito

by Vica Design. As CMOs look ahead, gaining greater clarity into how buying behaviors are changing is becoming one of their most important aims. Never more pressing as digital channels expand and become more immersed in the conduct of commerce. At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to expand.

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How To Create A Content Brand

Marketing Insider Group

Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. They’re creating content on dedicated websites to target their demographic, convert visitors, increase their exposure, and establish themselves as voices of authority within their industries.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Future of Targeted, Personalized Email Marketing

Convince & Convert

The changes in technology and communications occur with blinding speed. We’ve seen the rise and fall of Google+ in just a few short years; the rise of real-time mobile video like Meerkat and Periscope has been astonishing to watch. But throughout all of these changes, there’s still a fundamental communications technology that seems to be gaining ground recently.

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Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO)

Crimson Marketing

Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation.

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Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

Writing on the Web

Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

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Hubspot Inbound Conference Recap 9 of 9

Kaon

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model? One organization (Sales and marketing working together).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

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How Marriott And GE Built Audiences Through Experiences

Marketing Insider Group

In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it. We’ve created so much noise, and we constantly interrupt people for the sake of our selfish interests – to sell them something.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authenticall

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Going Digital: The Secrets Revealed [Video]

Crimson Marketing

It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today. That means you need to figure out which of your digital marketing solutions are working and which aren’t.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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SEO and Panda, One Year Later

ANNUITAS

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Image via SearchEngineLand.com. Panda was a game changer, and arguably the most significant update in terms of user experience.

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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Set goals for your social media on Google Analytics so you can see if your actions are improving or declining efforts.

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Video Marketing How-To: Creating Effective Demo Videos

Vidyard

Welcome to another episode of Video Marketing How-To! This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. Explainer videos are great for showcasing how your solution solves a problem at a high level.