DiscoverOrg

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers. Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. For years we’ve provided in-depth intelligence on the IT, Engineering, Marketing, and Finance departments of companies, but we wanted to talk to Sales D

Budget Programs 185

Budget Programs Eye-Tracking Conversion Rate Forecasting 185

Marketing Insider Group

SEPTEMBER 2, 2016

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery. So we wanted to […]. The post Content Planning Tools: What These 4 Teams Use to Work More Efficiently appeared first on Marketing Insider Group.

Efficiency 121

Efficiency Planning Tools Content 121

Contently

SEPTEMBER 2, 2016

Is Die Hard really a great title, or has the movie just aged so well that we can’t separate the nomenclature from the creativity? What about When Harry Met Sally , which, without the talents of Meg Ryan and Billy Crystal, probably would’ve ended up as the name for a Hallmark Channel film? Hollywood is obsessed with maximizing box-office sales and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles.

Creativity 114

Creativity Optimization Advertising Channels Content 114

Convince & Convert

SEPTEMBER 2, 2016

Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates.

Activities 98

Activities Tools Branding Brand Identity 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Contently

SEPTEMBER 2, 2016

Here’s what you missed while dreaming about America’s taco truck utopia… BuzzFeed News: Inside Glossier, The Startup That Reached Cult Status By Selling Less. Selected by Kristen Poli, content strategy associate. I feel vaguely lucky to live in a world where a woman known primarily by the designation ‘super intern’ is now the well-respected CEO of one of the fastest-growing e-commerce brands in the U.S.

Startups 74

Startups Outgrow Work Management Marketing Management 74

Hubspot

SEPTEMBER 2, 2016

There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation -- and it's a skill that all of us should master.

Allocation 62

Allocation Marketing Strategy Marketing & Strategy Planning 62

Integrated B2B

SEPTEMBER 2, 2016

In a previous post, I introduced several characteristics that define a Marketer CEO , as revealed in my study of marketing’s contribution to B2B company performance. Continuing the discussion, I’ll explore more of these characteristics within themes of marketing performance and market strategy. Marketing performance. With so much discussion among marketers about marketing metrics, you may expect this to be top of mind with CEOs, too.

Planning 56

Planning Allocation Terms and Conditions CMO 56

Sprout Social

SEPTEMBER 2, 2016

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices.

Video Marketing 53

Video Marketing Effectiveness Eye-Tracking Click Rate 53

Hinge Marketing

SEPTEMBER 2, 2016

Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. However, firms often find themselves falling prey to their own misperceptions about their audiences’ priorities. The best way to address this is through internal and external brand research.

Research 48

Research Branding Brand Identity Sample 48

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SnapApp

SEPTEMBER 2, 2016

Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Video Marketing 48

Video Marketing Content Marketing Practices Stats 48

Hubspot

SEPTEMBER 2, 2016

When you listen to someone speak, are you really listening to them. or are you listening to the voice in your head? Hearing someone and listening to someone are two very different things. It's all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone. But being a good listener is a sign of emotional intelligence and social awareness.

Tips 53

Tips Practices Personalization Business 53

DivvyHQ

SEPTEMBER 2, 2016

The DivvyHQ crew is getting geared up for our annual trip to Cleveland for Content Marketing World 2016, hosted by Joe Pulizzi , the Godfather of Content Marketing and the head of the Content Marketing Institute. So I thought it fitting to post Joe’s favorite content marketing video, which many of you may have seen. This clip is part of an amazing documentary, The Story of Content , produced by the Content Marketing Institute. “While not the oldest example in the world, my favorite e

Video Marketing 40

Video Marketing Content Marketing Content Custom Publishing 40

LEADership

SEPTEMBER 2, 2016

It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn’t all that it’s cracked up to be, it’s better to find out before investing in it. On the other hand, you’d be kicking yourself if your business were missing out on a truly revolutionary new approach. That’s why I like to share benchmark reports on this blog – I want to help companies like yours understand the current lay of the land when it comes to new t

Analytics 40

Analytics Peer-to-peer Barriers eCommerce 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

i-Scoop

SEPTEMBER 2, 2016

Banks are going through significant changes. In consumer/retail banking, the demands of customers are increasingly about interaction and banking possibilities with a clear focus on digital and mobile banking services. We’ve mentioned the many transformational challenges for banks, from among others the customer perspective, previously.

Forecasting 37

Forecasting Demand Service 37

Adobe Experience Cloud Blog

SEPTEMBER 2, 2016

Author: Mike Madden Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children. You’ve seen their uninspiring, lackadaisical dance moves to some of hottest jams. But, for the most part, those are very mediocre mascots. Being a mascot means more than just sweating in a costume and throwing down slick dance moves.

Planning 91

Planning Marketo B2B Thought Leadership Paid Search Agency 91

i-Scoop

SEPTEMBER 2, 2016

Is there anything that blockchain technology isn’t going to change? According to its many believers it will change a whole lot and we’re just in the very early days. Some, such as Don Tapscott, even call blockchain technology, also known as Distributed Ledger Technology, a bigger deal than the Internet.

Distribution 37

Distribution 37

Biznology

SEPTEMBER 2, 2016

Want your sentences to have a wham-bam impact? Think short. Very short. Here’s why. Your reader is overwhelmed. She receives over 100 emails a day. She’s scanning websites, answering emails on her mobile, and suffering from “content shock.” Every. Single. Waking. Moment. If you want to get her attention, you have to make things easy.

Buzz 123

Buzz Copywriting SEO Trigger Marketing 123

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media