markempa

DECEMBER 22, 2014

'Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” He didn’t know it the time, but he explained how the halo effect w

Lead Generation 232

Lead Generation Effectiveness Generation Leads 232

Marketing Insider Group

DECEMBER 22, 2014

'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011 , I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budge

Paid Search Agency 181

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 181

Biznology

DECEMBER 22, 2014

'50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. .

Cold Calling 175

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 175

Convince & Convert

DECEMBER 22, 2014

'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook.

Facebook 166

Facebook Ad Exchange Social Media Validation 166

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Crimson Marketing

DECEMBER 22, 2014

'Wishing you a Happy Holidays and a New Year filled with success and happiness! Video source: Illuminationa/Universal Pictures. Image source: Harrison Greetings. The post Happy Holidays From Crimson Marketing [Video] appeared first on.

Video Marketing 113

Video Marketing Marketing 113

EMagine B2B Blog

DECEMBER 22, 2014

'What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015.

Social Media 85

Social Media Statistics Media Youtube 85

SugarCRM

DECEMBER 22, 2014

'The post Trials and tribulations of building a co-marketing program appeared first on Salesfusion.

Ad Building 87

Ad Building Marketing 87

Hubspot

DECEMBER 22, 2014

'I don''t know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations. As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.

Best Practices 58

Best Practices Design Interactive Marketing Personalization 58

Hinge Marketing

DECEMBER 22, 2014

'2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.

Service 59

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

DECEMBER 22, 2014

You’ve probably spent a lot of time thinking about what videos you want on your website and where they are going to be placed. When we start to think a little more about which videos our visitors are going to watch, we’ll want to pay more attention to how those videos become available to them. You’re in luck because today I’m going to share with you a really nifty way to allow visitors to your page to choose which video they want to watch.

Demand 50

Demand Video Marketing Display Creativity 50

SnapApp

DECEMBER 22, 2014

The Muppet Christmas Carol is one of my favorite Christmas movies. It’s got everything: A classic story, catchy tunes, Michael Caine, and adorable Muppets. What more could you want? Dickens’ A Christmas Carol is a classic cautionary tale about the evils of selfishness and joys of family, friendship, and generosity. So it’s no surprise it holds a few important life lessons.

Wikipedia 48

Wikipedia Copywriting Landing Pages Act-On 48

LeanData

DECEMBER 22, 2014

It’s frustrating to put so much time, budget, and effort into providing sales with the best leads only to see them go to waste. Is the sales team really letting the leads go stale to spite you? Probably not. Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Content Standard

DECEMBER 22, 2014

It is true that a winning social media strategy for today’s marketer includes Twitter. The social network currently has 284 million monthly active users, with 500 million tweets sent per day; recently, it announced the introduction of native video. Marketers looking to stay ahead of the social media technology curve and remain in step with consumer conversations must stay abreast of new Twitter tools, tactics, and features.

Social Media 40

Social Media Twitter Video Marketing Media 40

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LeanData

DECEMBER 22, 2014

It’s frustrating to put so much time, budget, and effort into providing sales with the best leads only to see them go to waste. Is the sales team really letting the leads go stale to spite you? Probably not. Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Content Standard

DECEMBER 22, 2014

Last year, Bing sought to boost its ad campaign capabilities by giving marketers an easier way to upload enhanced Google AdWords campaigns into the Bing Ads platform. This year, Bing is focusing on its keyword research tool and giving it a facelift just in time for the holiday marketing sprint. The new version of Bing Ads Campaign Planner allows advertisers to get a leg up on competition in a few ways: vertical and product trends, keyword research, and competitive insight.

Keywords 40

Keywords Research Tools Verticals 40

LeanData

DECEMBER 22, 2014

It’s frustrating to put so much time, budget, and effort into providing sales with the best leads only to see them go to waste. Is the sales team really letting the leads go stale to spite you? Probably not. Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Brandfolder

DECEMBER 22, 2014

From Airbnb’s controversial logo change to Pizza Hut’s saucy overhaul, there’s no doubt that 2014 was a great year for brands to change their look. But how do you define.

Brand Identity 40

Brand Identity Branding 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

DECEMBER 22, 2014

It’s frustrating to put so much time, budget, and effort into providing sales with the best leads only to see them go to waste. Is the sales team really letting the leads go stale to spite you? Probably not. Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

SugarCRM

DECEMBER 22, 2014

'The post Trials and tribulations of building a co-marketing program appeared first on Salesfusion.

Ad Building 50

Ad Building Marketing 50

The Freeman Company

DECEMBER 22, 2014

'Engagement, innovation top our readers’ most-read (and shared) articles of the year'

Branding 40

Branding Brand Identity 40

KoMarketing Associates

DECEMBER 22, 2014

'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members. A photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST.

Ideal Customer Profiles 191

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 191

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Freeman Company

DECEMBER 22, 2014

'FreemanXP weighs in on top tech trends to watch'

Forecasting 40

Forecasting Trends 40

Hubspot

DECEMBER 22, 2014

'2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments. And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order): 1) The Project For Awesome Fu

Social Media 61

Social Media Campaigns Media Viral Marketing 61

Hubspot

DECEMBER 22, 2014

'Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right? Well, not exactly. (And I didn''t succeed in making a viral video.) Unfortunately, there''s no tried-and-true formula for virality -- but it''s still fascinating to look at content that does go viral and learn exactly how that happened.

Viral Marketing 61

Viral Marketing Youtube Video Marketing Ideal Customer Profiles 61

Hubspot

DECEMBER 22, 2014

'If you run or work for an ecommerce business, you''re probably looking forward to some quiet time after the busiest few weeks of the year. Or perhaps your business has a different form of seasonality, and you''re just starting to prep for the next big shopping season. Either way, seasonality is constantly on the minds of ecommerce professionals. It elevates the pressure to perform and seriously increases the penalty of mistakes.

Tactics 53

Tactics eCommerce Business Best Practices 53

Speaker: Paul Slack, Vende Digital CEO

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