KoMarketing Associates
SEPTEMBER 3, 2014
'The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time.
Buzz Marketing for Technology
SEPTEMBER 3, 2014
'With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers.
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Writing on the Web
SEPTEMBER 3, 2014
'Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel.
Avitage
SEPTEMBER 3, 2014
'As a content operations consultancy and service provider we occasionally find ourselves in the embarrassing position of the “cobbler’s children.” This syndrome reared its ugly head when we realized that our spreadsheet based content inventory wasn’t really working as a good way to discover and access the right content for specific sales, marketing or content requirements.
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Biznology
SEPTEMBER 3, 2014
'Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all.
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Adobe Experience Cloud Blog
SEPTEMBER 3, 2014
'Author: Mike Stocker Coca-Cola and Yoplait are enormous brands that already have millions of customers – but while other companies might be content to rest on their laurels (and their customer bases), these brands are also known for their innovative marketing. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns.
Convince & Convert
SEPTEMBER 3, 2014
'(watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad. It turned out that J.D. Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. Here’s my reaction to that survey: “No s**t.” Click image to tweet Under what circumstances would you actually use social media to buy a car
LEADership
SEPTEMBER 3, 2014
'That’s Never Good Enough, So What Else Can You Do? . As parents we tell our children to eat their veggies because they are good. Then what happens? We struggle, the kids are unhappy, the veggies just sit there staring at us. Even as adults, fitness and nutrition experts tell us to eat what’s good and avoid what’s bad. A lot of what we eat may be very good for us, but that isn’t why we eat it.
SugarCRM
SEPTEMBER 3, 2014
'The post Trade Shows and Trade Offs appeared first on Salesfusion.
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Hubspot
SEPTEMBER 3, 2014
'Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach.
The Freeman Company
SEPTEMBER 3, 2014
'PCMA''s marquee publication checks in with FreemanXP to learn about this red hot event tech'
Hubspot
SEPTEMBER 3, 2014
'Events are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Each aspect is an important element in what you hope will turn out to be a well-oiled machine. Various tips, tricks, hacks, and dare I say even shortcuts, are in constant demand from event planners, but sometimes it’s easy to overlook the secret weapons that you already have
Vidyard
SEPTEMBER 3, 2014
You’ve created a great video, but aside from its killer content, what are you doing to optimize your performance overall? What are you doing to ensure you’re data-driven? It’s only as you start to streamline your video marketing process that you really begin to adopt best practices, so – in the interest of helping you out – we’ve started a new bi-weekly series to showcase some small things you can do that’ll make a huge difference.
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readwrite
SEPTEMBER 3, 2014
Twitter, unlike Facebook, never asks users to share their gender. Yet its recently-public Analytics tool can tell you, among other demographics, the male-female ratio of your followers. That’s because Twitter relies on the magic of algorithms to designate—and perhaps reassign—user gender. See also: Twitter Unveils A New Time-Waster: Tracking Your Popularity.
The Freeman Company
SEPTEMBER 3, 2014
'Engaging Audiences in a Competitive Environment'
Marketing Insider Group
SEPTEMBER 3, 2014
'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might need that little push into content marketing, to see what others are doing.
Hubspot
SEPTEMBER 3, 2014
'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect.
Speaker: Paul Slack, Vende Digital CEO
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The Point
SEPTEMBER 3, 2014
'An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.
Hubspot
SEPTEMBER 3, 2014
'What''s the deal with animated GIFs these days? In January 2014, Pinterest announced that they were now supporting animated GIFs. Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs. Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more.
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