Biznology
NOVEMBER 4, 2015
The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old. The youngest speaker, 17-year-old Zach Latta , tested out of high school and moved to San Francisco with his parent’s permission to make his fortune.
Writing on the Web
NOVEMBER 4, 2015
Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. You make compelling offers to your readers that they can receive from free to fee: Some information for free, immediate download, no strings.
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Convince & Convert
NOVEMBER 4, 2015
The Story Toolkit. Annette Simmons is the author of “Territorial Games,” “A Safe Place for Dangerous Truths,” “Whoever Tells The Best Story Wins,” and “The Story Factor.” Penguin has named “The Story Factor” one of its One Hundred Best Business Books of All Time. With a background in psychology and marketing and a Master’s degree in Adult Education and Psychology, Annette approaches storytelling from an educational and psychologic
Adobe Experience Cloud Blog
NOVEMBER 4, 2015
Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. All marketing teams should think of it this way—and digital advertising teams are no exception.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
NOVEMBER 4, 2015
With some shows, it’s obvious who the fans are. Some science fiction series have such a loyal following, for example, that people may dress up as their favourite characters and go to comic book conventions. In other cases it’s subtler. Those making shows, like Game of Thrones, Dancing With The Stars and other TV hits, have learned they can’t rely on superficial clues to understand their audience.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
NOVEMBER 4, 2015
It is no secret that there is an overabundance of marketing technology available today. The ChiefMarTec marketing technology landscape is enough to make anyone’s head spin. There is a tool for just about anything. All of these technologies can benefit marketers but with so many choices it can seem overwhelming to decide how to prioritize time and resources.
Hinge Marketing
NOVEMBER 4, 2015
These days, it’s hard to argue against the importance of having a website for your firm or organization. However, simply having a website may not be getting you the results you want. While your website can be a powerful lead generation tool, the impact isn’t automatic. Simply putting up a few pages with services and contact information just won’t cut it.
Lead Liaison
NOVEMBER 4, 2015
The dynamics of buying and selling are complex. Buyers have a hard time making a purchase if they don’t have much to go off of. For example, no reviews to look at, no other customers to talk to. Sellers have it just as rough too. Closing deals is not easy, especially if you’re starting a relationship from scratch. It’s much harder to convince prospective buyers to make a purchase if they’ve never heard of your company or solution before.
Hubspot
NOVEMBER 4, 2015
Close your eyes and picture a one-page, typed document -- maybe a resume, or a letter -- that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans. The look and feel of the document would change entirely depending which of those three fonts you employed, right? That's because different fonts were designed specifically for certain contexts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MLT Creative
NOVEMBER 4, 2015
Everyday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I've endeavored to give you a description of the most used and most useful SEO tools so that you can figure out what tools you need in your shed.
Hubspot
NOVEMBER 4, 2015
Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question -- but don't worry, it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere. even on Google. What makes it especially difficult is that it's one of the few job functions that touches product, marketing, and sales.
Funnelholic
NOVEMBER 4, 2015
Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus. As marketers, one question we always ask ourselves is “How do we expand our reach?” For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing
Hubspot
NOVEMBER 4, 2015
Tour de France winner Greg Lemond once said, "It doesn't get any easier, you just go faster." The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer. To do this, you need to achieve about 15 percent month-over-month MRR growth!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KEO Marketing
NOVEMBER 4, 2015
To achieve a high ranking in the search results, your website must earn backlinks from around the Web. The term “backlink” refers to links on other websites that link back to content on your website. While having more of them is better for SEO performance, the quality of your backlinks matters, too. The best backlinks come from authoritative websites that cover the same subject matter as your own.
Convert
NOVEMBER 4, 2015
There’s little doubt that the conversion rate of a website is the most important indicator of its efficiency. But on average, 98% of visitors leave a website without buying or subscribing. This means that only 2 out of 100 visitors will convert. So, if your website’s conversion rate is higher than 2%, give yourself a.
Content Standard
NOVEMBER 4, 2015
Digital marketing, by nature, does not come with many certainties. What’s working one week may change dramatically into the next, while methods that seem ineffective for other companies may be perfect for your brand. So long as your ability to collect and adjust to data remains consistent, then these changes don’t have to present a big obstacle.
MLT Creative
NOVEMBER 4, 2015
Everyday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I’ve endeavored to give you a description of the most used and most useful SEO tools so that you can […]. The post The Tools You Need For Today’s B2B SEO appeared first on MLT Creative.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
NOVEMBER 4, 2015
The hottest event technology trends from the hottest event technology conference
KoMarketing Associates
NOVEMBER 4, 2015
The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible. WHAT WAS THE KEY PURPOSE OF YOUR RESEARCH? Dave Rigotti: “The full report is about the state of content marketing.
Convince & Convert
NOVEMBER 4, 2015
Let’s face it: Customers wield a remarkable amount of power over businesses these days. Sites like TripAdvisor and Yelp have revolutionized the way we consume. It’s great for customers because it organically increases competition among small businesses, producing a better overall product for consumption. But it can be good or bad for businesses because there’s no need for accountability from customers.
Content Standard
NOVEMBER 4, 2015
Think about the most important people in your life. What gives them staying power? More likely than not, many different things contribute to why these people integrate so well into your day-to-day. They listen, make you laugh, keep your secrets, give good advice, and remind you—even at your darkest moments—of your worth. We don’t have to dig deeply to find the qualities and feature sets of our best friends—everything is just there, waiting for us, ready to provide the energy and support we
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
NOVEMBER 4, 2015
The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. Ultimately, at the funnel’s bottom, an even smaller percentage trickle out of the sales process as closed-won deals.
Content Standard
NOVEMBER 4, 2015
Think about the most important people in your life. What gives them staying power? More likely than not, many different things contribute to why these people integrate so well into your day-to-day. They listen, make you laugh, keep your secrets, give good advice, and remind you—even at your darkest moments—of your worth. We don’t have to dig deeply to find the qualities and feature sets of our best friends—everything is just there, waiting for us, ready to provide the energy and support we
Hubspot
NOVEMBER 4, 2015
Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. The effort will be worth it as Giving Tuesday will likely continue its tremendous growth. Since its inception in 2012, there has been a 470 percent increase in online donations on the Tuesday after Thanksgiving. Last year, Giving Tuesday raised a whopping $47.5 million.
Canadian Marketing Association
NOVEMBER 4, 2015
Nick Parish of Contagious talks about how companies respond to change, instilling bravery in your brand and Tammy Wynette. As President and Editorial Director, Americas, Nick Parish helps run London-based Contagious in North America. He works on Contagious’ award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative technology and marketing into future-facing business intelligence.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
NOVEMBER 4, 2015
The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. Ultimately, at the funnel’s bottom, an even smaller percentage trickle out of the sales process as closed-won deals.
SnapApp
NOVEMBER 4, 2015
With anything in life – but especially in writing – it can be all too easy to go on auto-pilot. We get into a rhythm (maybe, if we’re honest with ourselves, it’s really a rut) and just keep churning out post after post, day after day. When was the last time you dissected your articles to look at what makes up a successful post? This infographic from Salesforce lays out every element of a successful blog post – from headline to CTA.
LeanData
NOVEMBER 4, 2015
The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. You know the drill. A large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. Ultimately, at the funnel’s bottom, an even smaller percentage trickle out of the sales process as closed-won deals.
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