Writing on the Web
FEBRUARY 14, 2014
'Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money. I’ve been pitched to buy a $5,000 weekend in a guru’s mansion , or to invest in a $50,000 mentorship program.
Avitage
FEBRUARY 14, 2014
'Post Header Summary: Content marketing advice outside the context of understanding your business, goals, strategies and plans can be misleading, even dangerous. Audience: B2B content, inbound and social marketers; demand managers Topic: Content marketing practices and techniques Purpose: Educate, advice Post I regularly receive calls and emails from clients and colleagues who ask my opinion concerning advice they read about content marketing tactics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
FEBRUARY 14, 2014
'(Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed.
Crimson Marketing
FEBRUARY 14, 2014
'It’s great to create a custom hashtag to have conversations and engage with your audience. It’s not so great to feed unfiltered posts to your website’s main page, #BADMarketing. Have. The post #BADMarketing From The Toronto Maple Leafs appeared first on.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
FEBRUARY 14, 2014
'Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. In other words, it’s both an art and a science. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
FEBRUARY 14, 2014
'While many of our clients are organizations with national or international footprints, we also work with smaller businesses that serve a particular geographic region. Northwood Construction, for example, is a home remodeling firm based in northern Virginia. We’ve worked with Northwood for quite some time, and together we tackled a challenge that many smaller firms face: how can you use online marketing to target a local audience?
Hubspot
FEBRUARY 14, 2014
'I was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. I never found it, and I''m blaming it on business cards. (It''s easier than blaming disorganization.). I have dozens of business cards floating around in different bags -- tossed in after events, hiding in zippers and pockets, hanging out in wallets waiting to be used.
LeadSquared
FEBRUARY 14, 2014
The webinar on ‘Copywriting Tips for your Website’ is ideal for any marketer looking to invest in content marketing and want to improve the copy of their website. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording. The post Webinar Recording: Copywriting Tips for your Website appeared first on LeadSquared.
Hubspot
FEBRUARY 14, 2014
'When asked what I do for a living, I never say I''m in marketing. It''s not because I don''t love this industry -- I do -- but I''ve gotten one-too-many looks of disgust after dropping the "m-word" as my job description. I can hear the comments now: " I hate marketers! You''re the one that creates those Facebook ads for ''magic weight loss pills'' and spams my email with useless garbage.".
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
FEBRUARY 14, 2014
In the age of the informed buyer it’s important to humanize your brand with compelling storytelling, but this can be challenging if you sell a B2B solution. With all of the content marketing advice out there, many marketers have surely been thinking, “What could our company make videos about? I sell software for banks and accountants, I’m not Kmart, I don’t have funny wordplay about shipping pants!
Hubspot
FEBRUARY 14, 2014
'It can sometimes feel like marketers are from Venus and salespeople are from Mars. They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things). In the middle of this bickering, it''s hard to know what marketers and salespeople really think of each other.
SnapApp
FEBRUARY 14, 2014
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
Hubspot
FEBRUARY 14, 2014
'The term "thought leadership" has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually. well. leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content. So, where have the true thought leaders gone?
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Integrated B2B
FEBRUARY 14, 2014
'As a CMO, have you ever had to stand by and witness a smaller, more aggressive competitor win the marketing race against your own, market-leading company? And yet be able to do little about it? Toward the end of 2013, I met the CMO of a medium-sized company at a conference in Copenhagen, Denmark. He was (figuratively) pulling his hair out over being caught, as he saw it, in a competitive situation that he and his team were almost powerless to influence.
Hubspot
FEBRUARY 14, 2014
'Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate those customers'' quantitative results to get a comprehensive answer to one question: are our customers successful?
LEADership
FEBRUARY 14, 2014
'Is it really possible to escalate your company’s LinkedIn engagement by 386%? According to this infographic by Quick Sprout , the answer to that question is yes. By having a full understanding of who uses LinkedIn and what you should (and should not) post on the site, utilizing LinkedIn to engage with your customers is not a difficult task. Based on Quick Sprout’s infographic, “How to increase LinkedIn engagement by 385%”, here are some facts to consider for your LinkedIn marketing campaigns: N
Expert insights. Personalized for you.
182 
Let's personalize your content