Marketing Insider Group

AUGUST 14, 2015

Many CEOs today, as made evident by recent CEO surveys such as the IBM Annual CEO Survey, are emphasizing improving customer engagement for their corporations. Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy. Where holding onto customers in a multi-channel world becomes an important component of an overall customer strategy.

Buyer Personas 172

Buyer Personas Multi-Channel Case Studies Marketing Prospects 172

Marketing Craftmanship

AUGUST 14, 2015

Gaining the attention and interest of investors and their advisors has always been a challenge. In our online world, it’s become even more difficult to cut through the constant volume of noise. Our growing reliance on electronics has also made it less likely for people to remember anything, because their devices do it for them. This has put new demands on fund marketers, who must re-think how they communicate with target audiences, if they intend to overcome short attention spans and digital amn

Word of Mouth 122

Word of Mouth Validation Opinions Marketing 122

Crimson Marketing

AUGUST 14, 2015

To be (fit) or not to be (fit), that is the question. #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing at the Grocery Store appeared first on.

122

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Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing. To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical

Paid Search Agency 116

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

AUGUST 14, 2015

What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a flight booked are eligible to get moved up to Premium Economy or First Class.

Marketing Proposals 144

Marketing Proposals Class Social Media Lead Scoring 144

SEMrush

AUGUST 14, 2015

XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.

Tools 94

Tools Tips Best Practices Google 94

Marketing Craftmanship

AUGUST 14, 2015

After nearly a century of fighting for the legitimacy of her “love child” daughter, the long-time mistress of President Warren G. Harding, was recently vindicated by new DNA testing. The tenacity of Nan Britton and her family helped to prove that America’s 29th president fathered more than the Teapot Dome corruption scandal. Harding never met his out-of-wedlock daughter, Elizabeth Ann, but demonstrated presidential timber by providing financial support for her until he died in office

Paid Search Agency 116

Paid Search Agency Enterprise Management Lead Ranking Work Management 116

LEADership

AUGUST 14, 2015

It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs it up. People process images far faster than text – 600,000 times faster, to be exact. Not only do we understand visuals more quickly, but we remember them better, too.

Social Media 75

Social Media Media Content Viral Marketing 75

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Now what? Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. Sounds great, right? But without followers, you won’t be reaching your full Twitter potential. Having followers is key to making Twitter a successful marketing strategy.

Twitter 75

Twitter CPA Cost per Acquisition Webinar Metrics 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Go Beyond SEO

AUGUST 14, 2015

As the primary source of business development for our organization, I leverage the powerful and supportive business community here in Charlotte. I’ve never experienced a city that supports its local businesses as well as Charlotte. While there are many organizations from which to choose, the groups I’m currently involved with are as follows: 1. BLOC (Business Leaders of Charlotte).

Thought Leadership 68

Thought Leadership Communities Paid Search Agency Impressions 68

KEO Marketing

AUGUST 14, 2015

Facebook is stepping up its efforts to position itself as a go-to venue for sharing videos, including those created by businesses and other content publishers. The social media network just announced a host of updates and new features for Page owners/managers designed to make video sharing easier, more effective and possibly more rewarding in terms of helping marketers achieve their business goals.

Facebook 63

Facebook Video Marketing Advertising Agencies Paid Search Agency 63

Hubspot

AUGUST 14, 2015

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello," or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?

Top of Funnel 60

Top of Funnel Content Marketing Planning Digital Marketing Funnels 60

SnapApp

AUGUST 14, 2015

Our August release went live on Monday, so let’s take a minute to talk about what’s new. As you may remember, we launched a complete product redesign in the spring. Since that launch, we’ve received lots of great feedback from our clients. After going through this feedback in detail, we decided to focus this release on usability. This blog will cover a quick summary of the highlights – you can always find the full details in the SnapApp Knowledge Base.

Verticals 48

Verticals Knowledge Base Tagging Template 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Crafted Agency

AUGUST 14, 2015

More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory.

eCommerce 48

eCommerce Marketing Mix B2B Marketing B2B 48

LeanData

AUGUST 14, 2015

My experience since graduating from high school ten years ago includes tenures in multiple departments within a state government office, two small local businesses, a large national corporation, and two non-profit organizations. After completing my first year at Pepperdine’s Gradziadio School of Business, I knew I wanted to intern in an exciting and rapidly evolving space that would continue to diversify my resume and skills.

Startups 40

Startups CMO Paid Search Agency Efficiency 40

Content Standard

AUGUST 14, 2015

It’s no surprise that original content creation remains a top-five service requested by marketers, since content marketing budgets are increasing, and content production continues to grow. The 2015 Online Marketing Industry Survey by Moz ranked content creation as the second-most requested marketing service, just behind analytics. Eighty-five percent of marketers are directly involved in the processes behind creating content for brands.

Demand 40

Demand Marketing Budget Marketing Budget Creation Content 40

LeanData

AUGUST 14, 2015

My experience since graduating from high school ten years ago includes tenures in multiple departments within a state government office, two small local businesses, a large national corporation, and two non-profit organizations. After completing my first year at Pepperdine’s Gradziadio School of Business, I knew I wanted to intern in an exciting and rapidly evolving space that would continue to diversify my resume and skills.

Startups 40

Startups CMO Paid Search Agency Efficiency 40

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Content Standard

AUGUST 14, 2015

I’ll admit it—I don’t always start projects with a clear idea of what’s going on. I may not have all of the information about the needs for the project, or it may not have a clearly defined scope when I start. But I’ve learned that even if you can’t start out with all of the necessary information, you must find time to set clear business goals for any project to succeed.

Business 40

Business CMO Work Management Marketing Management 40

LeanData

AUGUST 14, 2015

My experience since graduating from high school ten years ago includes tenures in multiple departments within a state government office, two small local businesses, a large national corporation, and two non-profit organizations. After completing my first year at Pepperdine’s Gradziadio School of Business, I knew I wanted to intern in an exciting and rapidly evolving space that would continue to diversify my resume and skills.

Startups 40

Startups CMO Paid Search Agency Efficiency 40

The Freeman Company

AUGUST 14, 2015

Engage audiences with a festival vibe at your next B2B event

B2B 40

B2B 40

Biznology

AUGUST 14, 2015

Fans of Star Trek are very familiar with the concepts of the food synthesizer (in the original series) and the replicator (The Next Generation): The so-called ‘replicators’ can reconstitute matter and produce everything that is needed out of pure energy, no matter whether food, medicaments, or spare parts are required. A replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator.

Digital Transformation 133

Digital Transformation Wikipedia Transparency Distribution 133

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Hubspot

AUGUST 14, 2015

Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all , 53% of people read email on their mobile devices.

Optimization 58

Optimization Mobile Marketing Paid Search Agency Hubspot 58

Sales Engine

AUGUST 14, 2015

Situation: Your sales team is struggling because they can’t get in front of as many prospects as they used to. As a marketer, you’ve built a great website and figured out your branding and positioning. You’ve been writing some blogs and white papers, using marketing automation to assist in your distribution, and you’re getting some traction—but it’s not enough.

Demand Generation Agencies 166

Demand Generation Agencies Demand Demand Generation Marketing Automation Services 166

Adobe Experience Cloud Blog

AUGUST 14, 2015

Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. Now, BIC—best known for its writing utensils, but also a global maker of lighters, razors, and more—offends over half of the world’s population with its latest advertisement in South Africa.

Paid Search Agency 105

Paid Search Agency Ads Advertising Agencies Thought Leadership 105