Wed.Apr 25, 2012

Trending Sources

The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. Copy - over and out? The result?

The wrong place for a Twitter feed

grow - Practical Marketing Solutions

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. think this is a mistake and I strongly caution my clients against doing it. Here’s why. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation.

Digital Developments in Event Marketing

Biznology

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  Harnessing attendee word of mouth. private social network for attendees. Events designed for both virtual and live audiences. Smart card” badges for richer data capture. 

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. all through pictures that link back to their original sources. Pinterest Is a Community.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

A Marketer's Guide to Optimizing Images for Google Search

Hubspot

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? You will after you read this simple tutorial! Better: alt="puppy".

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A Nontraditional Application of Triberr: B2B Marketing

Digital B2B Marketing

Triberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application. believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. I use Triberr. Filter topics. Share sparingly.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website. Unfortunately, while that might have been easy several years ago, it is almost impossible today. Personal Case Study. The Results.

How Sage Does Social Demand Generation

It's All About Revenue

by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Sage , a global provider of business management software and services however, has made social a key part of its demand activity. Best of all, they are actually engaging and generating leads through social.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. The good news is that IT spending is still growing, at a rate of 2.5% this year. The bad news is that the growth rate is lower than the 3.7% predicted going into the New Year, and nowhere near the relative lofty 6.8% 2011 growth levels. What does this mean for your IT sales and marketing?

Marketing Automation – Lessons Learned

Modern B2B Marketing

by Jason Miller The following is a guest post by Joby Blume, Managing Consultant at BrightCarbon. In it, he shares some of the lessons he has learned about what is required for a successful marketing automation implementation.  . Define Your Marketing Process. If you don’t have a marketing process, marketing automation won’t get you one. When do you send a newsletter? Create High-Value Content.

Who Do You Love? Marketing Sherpa's Best Marketing Blogs Nominations Going On Now!

Savvy B2B Marketing

Marketing Sherpa is running a Reader's Choice Best Marketing Blogs. They are asking for nominations in a 13 categories!!! We applaud the diversity in their options. So often all marketing blog "Best of" lists lump all blogs into a single category or into just B2B and B2C. So check out the list below and nominate your favorites by commenting on this Marketing Sherpa Blog post! Here are the categories: Best B2B Marketing Blog. Best Email Marketing Blog. Best E-commerce Blog. Best Inbound Marketing Blog. Best Copywriting Blog. Best PPC Blog. Best SEO Blog. Best Social Media Blog.

Business Turn-Around Strategy – Why Marketing is the Imperative

Fearless Competitor

(This blog post is based on what’s happening at a real company today – a public company in upstate New York – who put up poor results and replaced their founder with a new CEO.). After reporting a loss for several quarters with declining revenues, the Board sends the company founder into retirement and picks a successor. So what’s that newly minted CEO to do? What do you do?

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Earth Day 2012 – Future of Engagement

Sazbean

Earth Day is celebrated every year in April as a way to spread awareness about the growing plight of the environment and encourage people and governments to care for it better. As a result, many corporations us it as a branding opportunity to show that they care about the environment too.

Tracking The Global Audience of SocialMediaB2B.com

Social Media B2B

Every so often we look at our global B2B audience and see where our posts resonate around the world. While we understand that our audience is mainly in the US, we do have a growing following in other countries. It is worth looking at to determine things like relevant content, targeted advertising, time of day to publish posts and tweets, and even speaking opportunities. United States of America. 2.

My Review of the Book, Leadership Charisma, by Bud Haney and the late Jim Sirbasku

Fearless Competitor

4 1/2 out of 5 stars. recently had the pleasure of reading a reviewer copy of Leadership Charisma and I found it a very enjoyable read. First, I want to applaud the authors on the quality of the book itself. The heft of the book and the weight of the pages are very impressive, but this is book’s target audience is top executives, so that makes sense. Build a Foundation for your Charisma.

How to Set the Right Lead Gen Goals for Your Marketing Team

Hubspot

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. If you know what your marketing team can generate for new leads, and you also know your average lead-to-customer conversion rate, your business can actually predict future sales! close rate).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Key technical matters when giving (effective) professional praise

Ad Your Comment Here

The February issue of Entrepreneur magazine had a great (and short and sweet) article of how singularly important praise was in business. We care about this sort of thing (or at least care about how it effects performance ), so aside from providing the great resources in the article, we thought the accompanying graphic was pretty good too: Management Business leadership

The Semantics of Branding

Sazbean

I may be dim, but have you ever thought about how people talk about brands? The brand stands for something. The brand does this or that. The brand value is whatever. The brand has a conversation with people. The brand tells stories. Guess what? There’s no such thing as “the brand.” It has no consciousness or personality. It can’t do things. It simply isn’t. There are businesses run by people who make decisions and take actions. Awareness, opinions, and feelings among people are driven by those actions. Brands are the aggregation of those perceptions and emotions. Brands are mirrors.

Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance

The ROI Guy

Driving B2B Sales & Marketing Revenue by Quantifying the “Cost of Doing Nothing” and Cost-Justifying Change to Frugal Prospects Alinean today announced record results for Q1 2012, driven by the development and launch of several significant value selling and marketing campaigns for Alinean’s existing blue-chip accounts, and the addition of six new customers including Dassault Systems, GE Healthcare, Concur, Kony, Isilon Systems, and Abiquo. The quarter also saw the return of Alinean’s founder Tom Pisello, the ROI Guy , as he re-engaged in day-to-day leadership, and assumed the role of CEO.

TidalWave SELLING – Due in Quarter 1, 2013

Buyer Insights

As you may know The ASG Group’s Ray Collis and John O Gorman have a new book due out in the first quarter of next year. It is called: TIDALWAVE SELLING – The 12 Megatrends In Buying That Shape Your Sales Success. Today we received a draft of the cover artwork (shown above) and we’d

Buy 2

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

INFOGRAPHIC: Goldilocks SEO

Client Bridge

The most profitable approach to search engine optimization (SEO) involves building a site that takes into account the needs of your prospects while keeping search engines in mind. From SEOBook.com, here's an infographic about how to strike a balance in SEO between being spammy and apathetic. View Original Article

It Is Time To Play By The Buyer’s Rules

Buyer Insights

There are many things about modern buying that frustrate, even annoy, salespeople.  But top of the list is buying rules and procedures.  But this frustration is futile, even counter-productive. As this article shows sellers should stop resisting the inevitable and learn to play by the rules. Complaining About The Rules? Sellers regularly complain [.]. Buying Process

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Check Out “5 Keys to Successful Lead Nurturing” sponsored by @datadotcom

Fearless Competitor

5 Keys to Successful Lead Nurturing. View more webinars from Find New Customers, Inc. This is the webinar I did for Data.com last week. Keys to Successful Lead Nurturing , presented by Jeff Ogden , President of the lead generation company and global marketing firm Find New Customers. With to thank DataDotCom for making this possible. Jeff Ogden of Find New Customers is a professional writer, speaker and hosts two online TV shows, Mad Marketing TV and Marketing Made Simple – due to premier soon. What do you think?

New Profile Image Size: What Are the Image Sizes for Facebook's Timeline Layout?

SnapApp

Tomorrow, April 26, Facebook is changing the size of the profile picture. The new size will be 160 x 160 pixels (smaller than the current 180x180) and will be positioned 23 pixels from the left and 210 pixels from the top of the page. If you have a cool, integrated profile and cover image, this likely means that you'll need to update your profile, cover image, or both. Profile image: 160x160.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.