Marketing Insider Group
AUGUST 10, 2015
I am a New Yorker. I am a tech marketer. I fly Virgin. I buy organic. I blog. I care about human rights and healthcare. I wear Theory. I practice yoga. I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with. I am, in some way, the sum total of all of these things. I typically walk into the office in the morning with a Starbucks Venti.
Biznology
AUGUST 10, 2015
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. If the people buying your products/services are NOT busy, then they will have the time to read your paperwork and figure things out, but if they ARE busy, then they would prefer that you have video on your website and as sales collateral (like video FAQs, business video case studies, and corporate prof
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Marketing Insider Group
AUGUST 10, 2015
Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content. First, we need to have a solid understanding of your organization’s current content costs and utilization.
Adobe Experience Cloud Blog
AUGUST 10, 2015
Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Back then, personalization in the consumer market involved little more than inserting a first name into a login page or email. But with the advent of big data and real-time technologies, personalization has transitioned from static elements to contextual engagement.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
AUGUST 10, 2015
Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. This tool was created to enable advertisers to target their ads more effectively, but you can use this tool to learn about your audience, even if you are not advertising to them.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
AUGUST 10, 2015
You know what I love most about 80’s and 90’s sitcoms? The catchphrases. From Steve Urkel’s “Did I do that?” and Uncle Jesse’s “Have mercy,” to even the obscure Joey Russo’s “Whoa”, these gems have long outlived their alma maters and are often the first things we think of when the show or character comes to mind. These catchphrases accomplish everything we as Marketers hope to accomplish with a value proposition.
Brandfolder
AUGUST 10, 2015
When you're responsible for seating more than 16 million diners per month, having a strong visual brand matters. After fifteen years as the world's leading provider of online restaurant reservations, OpenTable needed a fresh.
Content Standard
AUGUST 10, 2015
Four years ago, Google+ launched with the welcoming slogan “Let’s Meet Here.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. Some were hopeful, looking back to the previous five years since Google’s acquisition of YouTube, which was continuing to flourish year after year.
The Freeman Company
AUGUST 10, 2015
Healthcare event organizers turn to the FreemanXP Trend Lab for face-to-face marketing trends
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
AUGUST 10, 2015
3D printing is already disrupting many marketplaces. Technically called additive manufacturing (AM), the process is emerging across a number of industries as diverse as health care , fashion , and defense. Doctors can better prepare for face transplant surgeries by printing 3D models, designers are experimenting by printing dresses, and the US Navy has begun custom-printing drones for specialized missions.
Hinge Marketing
AUGUST 10, 2015
There are many reasons why a professional services firm might consider rebranding. Most of them are firmly rooted in a need to reposition the firm in the marketplace. It could be as simple as the merger of two firms or as complex as a major shift in target clients or business strategy. But whatever the reason, a firm eventually faces the question of how to rebrand in a way that yields the desired business result.
Hubspot
AUGUST 10, 2015
Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former. According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills.
Convince & Convert
AUGUST 10, 2015
Image via BigStockPhoto.com. According to a January 2015 study by Regalix , 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales. Can content really reach its full potential if sales isn’t leveraging it to better connect with their buyers?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KEO Marketing
AUGUST 10, 2015
Thanks to social media, email and other high-tech tactics, we now have more ways than ever to connect with leads and customers. The downside: the more communication options we have, and the more automated those processes become, the less personal attention we can give to each person we contact. Yes, personalization is becoming increasingly important in marketing processes, particularly with regards to email.
Marketing Insider Group
AUGUST 10, 2015
Whenever I speak to an audience and I ask the question: What is more important? Quality or Quantity? 100% of the time, 100% of the audience says “quality!” But we all get the answer wrong. And here’s why. If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. Of course this is what we call a “false choice.” The real answer is: Quality or Quantity?
Convince & Convert
AUGUST 10, 2015
Content marketing is the ultimate way to build brand awareness and connect with your customers. It lets you tell your unique story and build huge buzz around your products or services. It’s also seriously hard work. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.
Hubspot
AUGUST 10, 2015
It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. This year alone, we've seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat. Nowadays, the play button is becoming "the most compelling call-to-action on the web," to borrow the words from business leader Andrew Angus.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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