Square 2 Marketing
SEPTEMBER 19, 2023
There is a trend going on in a number of industries. Long-established, successful companies are starting to realize their marketing is not where they need it to be. This realization is being driven by the competition. It’s being driven by changes in how marketing is executed. It’s being driven by the knowledge that marketing and sales need to be completely aligned.
Vision Edge Marketing
SEPTEMBER 19, 2023
In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.
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Martech
SEPTEMBER 19, 2023
AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.
Leading Results Rambings
SEPTEMBER 19, 2023
In today's fast-paced digital landscape, businesses face numerous challenges when it comes to achieving success and growth. One of the primary goals for any business, whether it's an e-commerce store or a service-based company, is to boost sales and increase conversions. In this chapter, we will explore the significance of driving sales and conversions and how Luna Creative Marketing can help your business achieve remarkable results.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
SEPTEMBER 19, 2023
While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Businesses that have already adopted the model close 67% more deals. Sounds impressive?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 19, 2023
Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. Data quality and maintaining consistency “Data quality and the ability to look across multiple systems really was foundational for marketing automation [in its history],” said Milton Hwang, principal for consultancy Missio
Content Marketing Institute
SEPTEMBER 19, 2023
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
Martech
SEPTEMBER 19, 2023
Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Guided Campaigns.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Inputting simple prompts can generate complex responses and produce intricate and sophisticated outcomes. The business applications of this technology, however, are still being explored. One thing is clear: We are in the midst of the latest technological revolution.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Acrolinx
SEPTEMBER 19, 2023
Tune in to this WordBirds episode to discover why you need to invest in content marketing for long-term business success. The post Why You Should Invest in Content Marketing appeared first on Acrolinx.
The Daily Egg
SEPTEMBER 19, 2023
Crafting a beautifully written post on your WordPress site only to have it go unread can be heartbreaking. But if you aren’t. The post FS Poster Review appeared first on The Daily Egg.
Content Standard
SEPTEMBER 19, 2023
Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.
The Daily Egg
SEPTEMBER 19, 2023
With businesses and teams becoming more remote and dispersed by the day, keeping track of things like billable and non-billable hours, employee. The post actiTIME review appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Benchmark Email
SEPTEMBER 19, 2023
Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences. The way they play such an important role is by guiding subscribers through each section of the funnel – from the awareness stage to… The post From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences appeared first on Benchmark Email.
Sword and the Script | B2B
SEPTEMBER 19, 2023
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.
DivvyHQ
SEPTEMBER 19, 2023
Late for work, missed deadlines, negative vibes. The warning signs are all there. You have a team member that is underperforming. As a content manager, how do you deal with this situation? Jenna Bunnell, Senior Manager of Content Marketing at Dialpad, is talking team culture in our latest article. Explore the challenges of addressing underperformance and how to have those difficult conversations with your team members.
Navigate the Channel
SEPTEMBER 19, 2023
The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. From the increasing influence of voice search to the growing importance of user experience, we will explore the key factors that businesses need to consider to succeed in the ever-changing digital landscape.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Every prospect represents a possible deal. So growing your base of prospects and working to nurture them will grow your revenue. Even though prospecting is important, it may sometimes feel like you’re just wishing and hoping the right people will come. Let’s see how to make prospecting a science instead — less like drilling for oil and more like filling up on gas.
Marketri
SEPTEMBER 19, 2023
As the sun starts to rise later and set earlier, and as the leaves shift to a yellowish-green hue, my mind prepares for the change in seasons. Growing up on the East Coast, fall has always been a magical time for me. While I adore the colorful foliage and cool breezes, something else excites me even more: professional football. Raised in a sports-loving family, I started attending Washington Redskins games at the age of seven.
Lead Liaison
SEPTEMBER 19, 2023
Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions. Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike.
Hubspot
SEPTEMBER 19, 2023
McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Exo B2B
SEPTEMBER 19, 2023
For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Chief revenue officers (CROs) are one of the newest animals in the C-suite jungle, and they’re adapting to a unique set of tasks with a unique set of traits. Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth.
Conversica
SEPTEMBER 19, 2023
The post From SDR to AE: 5 Ways I Leverage AI with Conversica’s Revenue Digital Assistants™ appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
Revenue intelligence is getting real about what’s really happening in your business, so you can take the right steps to grow. Sure, sales is both an art and a science — but we actually need a lot more science. When I had a handful of accounts and three or four account executives, I could do okay without leaning on the data. But as these numbers doubled, tripled, and quadrupled, I had to make a shift.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
SEPTEMBER 19, 2023
Two powerhouse conferences dominated San Francisco’s financial district last week: Dreamforce and OpsStars. Catch the top five takeaways from these two inspiring events. The post Top 5 Hot Takeaways from Dreamforce & OpsStars 2023 appeared first on LeanData.
Salesforce Marketing Cloud
SEPTEMBER 19, 2023
For those who may be newer to business leadership, QBR stands for “quarterly business review.” The QBR is a great forum for sales managers and enterprising salespeople to separate themselves from the pack. After all, the best reps are CEOs of their territory, thinking holistically about their business and knowing what makes their patch unique.
QuanticMind
SEPTEMBER 19, 2023
From vibrant billboards in urban centers, to point-of-purchase screens, to digital screens at EV charging stations, digital out-of-home advertising is everywhere. Also known as DOOH, the channel gives political advertisers a unique opportunity: Connect with voters when they’re on-the-go, in contextually relevant environments, when they may be less reachable on their personal devices.
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