Wed.Mar 28, 2012

Trending Sources

Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Yeah, right.

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). 1. Raw Sales. Company and Industry News. Customer Service.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept. Category creation requires passion. Best practices emerged.

How does social media affect trust and your brand?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. In 2009, Chris Brogan and Julien Smith released their book Trust Agents.  But I am talking about something different here.  Stop and think of your brand’s position. 

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]

Hubspot

Your Facebook business page is a haven for well-crafted status updates, photos, and links -- it's the ultimate content-sharing platform. Trouble is, if you’ve ever exported data from Facebook Insights, you understand the overwhelming nature of what you receive. Many of the data points are repetitive and/or provide no way to improve your marketing. First, we need to export the data. Toss it.

7 Ways Sales Intelligence Gives You Super Powers

Sales Intelligence View

Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels. He is deeply involved with leveraging social selling and the sales intelligence tool, InsideView , to empower himself as a sales professional. Steve W.

Best Website, UX and Mobile Design Guides and Tips of 2011

Webbiquity

Inspired web designers continue to push the envelope on what’s possible in online presentation, utilizing HTML5 and design elements and techniques like parallax scrolling effects, imaginative icons and unusual typography to stand out from the ordinary and grab visitors’ attention. It’s a lot to keep with, but these 33 remarkable web design guides should help. From 2008.”

Savvy Speaks: Favorite Books for Inspiration

Savvy B2B Marketing

We are all avid readers, and offline we sometimes trade suggestions. While business books are great, we also find inspiration from non-marketing books. Here are some of our recent favorites. Heather. I am a mystery / fantasy reader primarily. Last year my 9 year old son got me hooked on the Inheritence (Eragon) Series by Christopher Paolini. For him it was like meeting a rock star! Wendy. Jamie.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Are you a VP, Marketing, content leader or channel director? If so, this is for you.

Fearless Competitor

Mark your calendar for this LIVE special video briefing  tomorrow, March 29th at 2:03pm ET. Practices to Create Content Like a Publisher. Looking to plan your week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. It is a live, interactive video briefing.

Social media monitoring tool video: Why should I monitor social media?

Sazbean

Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. Target competitors’ customers. See how effective your branding campaign is. and more! As a result, the benefits of using a good social media monitoring tool far outweighs the drawbacks. Some businesses simply utilize “drive by” social media, but this does not work.

4 Ways to Ensure Peace of Mind When You Outsource Social Media

WindMill Networking

Coming to the decision to outsource social media isn’t easy. But once your organization decides it’s the right move in order to maintain consistency and grow your presence online, there’s a lot you can do to confidently get the help that your company needs. consultant or outsourcing team will need to know how you’re currently performing so they can help you improve your results.

7 Ways Sales Intelligence Gives You Super Powers

Sales Intelligence View

Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels. He is deeply involved with leveraging social selling and the sales intelligence tool, InsideView , to empower himself as a sales professional. Introduction. In his June 27, 2011 Harvard Business Review article, “ Seven Personality Traits of Top Salespeople ,”. Steve W. Conscientiousness. Achievement Orientation. Curiosity. Lack of Gregariousness.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The 7 Aspects of Inbound Marketing Most People Screw Up

Hubspot

Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all. Inbound marketing is helping to change this by creating marketing that people love, which luckily also results in 61% lower lead costs. But change is hard and doesn't happen overnight. Does it sound like a robot wrote your customer testimonials? Can they do it? don't.

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

Gina Tapani. Anytime you write in depth about  a new technology, you are at risk of falling into what might be called the Trapani Trap. couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” No related posts

Shocking Statistics about Lost Marketing Leads

Modern B2B Marketing

by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar. Some of the statistics he’s uncovered about lead generation and lead nurturing may shock and awe you – and could lead to fisticuffs between you and your sales team!

Google takes another swipe at site search facilities

Biznology

Image via CrunchBase. I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much search traffic as they can–the better to show their ads and put a few more pennies towards the bottom line. But what I saw today still surprised me. Do you see it? Hanging out just above this text you are reading?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? It means you should stop burying your head in the sand, embrace change and edit your page before it automatically changes.

INFOGRAPHIC: SEO Trends for 2012

Client Bridge

From Indus Net, here's an infographic of what to expect when thinking about search engine optimization in the coming year. View Original Article

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? It means you should stop burying your head in the sand, embrace change and edit your page before it automatically changes.

Measures for the C-Suite

VisionEdge

In his book, Kotler on Marketing (1999), Phil Kotler claimed that, “Marketing has the main responsibility for achieving profitable revenue growth for the company (pg 18).” Kotler suggests that achieving profitable revenue growth is derived from finding, keeping and growing profitable customers. His premise is that finding, keeping and growing profitable customers form the basis of marketing’s role: We can easily connect finding a customer to customer acquisition and keeping and growing to customer penetration and growing customer value. This depends on high brand equity. Moving the Needle.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!

Modern B2B Marketing

by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? We thought it would be fun to create custom Facebook cover photos for all the marketers out there who love what they do and want to show the world. Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile.

35 Days to Great First Sales Meetings

Avitage

Marketing and Sales Strategy buying process content marketing program Deliver content demand generation lead generation Lead nurturing marketing automation sales execution

Sales Pros: Don't Sell, Have A Conversation

Sales Prospecting Perspectives

Just read a couple of great blogs by Gerhard Gschwandtner of Selling Power. Revamp Your Sales Pitch Today (You Might Win Big) and It's the Conversation Economy, Stupid! Gerhard speaks about the power of having a conversation vs. using a sales pitch to help your prospects come to a buying decision. He also quotes the great Zig Ziglar who said “logic makes people think, emotions make people act.” ” These are two of most powerful sales tips I have come across in a long time. Think about it, I’m sure you know of someone who is a joy to speak with. Anyway, you get the point.

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B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing

Sazbean

Fast forward to 2012, and the global economy is not faring much better. While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses. But while the economy has been standing still, there has been a surge in marketing creativity. With all this going on, we thought it was time we brought our guide up to date. Lead Generation and Lead Nurturing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Marketing expert Jeff Ogden on Intrepid Radio!

Fearless Competitor

Jeff Ogden. I had the pleasure of recording an interview with Todd Schnick of Intrepid Radio. Here is the interview. Over the past two weeks, I’ve had the pleasure to connect and work with sales and marketing leader Jeff Ogden , and he was gracious enough to join me on Intrepid Radio. He and I had the pleasure to work together on Alicia Arenas’ March Marketing Madness project.

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Content Marketing - How to Keep it Sweet & Short - VR Marketing Blog

Vertical Response

Difference Between Good Logo Design and Powerful Branding?

Tomorrow People

What’s the difference between good logo design and powerful branding? What makes the difference between good logo design and branding? It’s an answer that continues to be overlooked by too many companies today. Yet it can make a real difference in terms of revenue and overall performance, in a number of ways: Better ROI. So your branding agency has delivered good logo design. But has it delivered anything else? Powerful branding incorporates good logo design along with an overall look and image for a business. Respond to what your customers want. Commercial insight. Nothing more.

B2B Marketing Research Tips: A Realistic Sense of Time

B2B Ideas @ Work

When selling the C-suite on approving your B2B marketing research proposal, remember to build in enough time and resources to complete the research effectively. Research is the cornerstone of a successful B2B marketing campaign and it is not a place where you want to skimp on time. So remember that the research is in addition to your current workload – and create your timeline accordingly.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.