Marketing Insider Group
JUNE 8, 2016
What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. For those who are new to marketing or are exploring the “other side” of the marketing world, […]. The post B2B And B2C Marketing: Is There Really Any Difference?
The Point
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances
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Savanta
JUNE 8, 2016
What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’. They were given free rein to answer however they wanted and an analysis of these responses reveals five themes. First, marketing needs to have a strategic vision.
Marketing Insider Group
JUNE 8, 2016
Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the month of June last year, discovered that skills in marketing are in very high demand. However, hiring managers are getting pickier about skills and talent. Kelsey Libert, vice president of Marketing at Fractl, says there is a skills […]. The post The Skills Today’s Marketers Need appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JUNE 8, 2016
Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Despite the overwhelming barrage of messages we all have to wade through, our inboxes are still a major touchpoint in nearly every industry, both B2B and B2
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JUNE 8, 2016
AMC just announced that The Night of the Gun , the memoir of late New York Times writer David Carr, will become a TV mini-series starring Bob Odenkirk. It’s about damn time. Carr was one of his generation’s best journalists and a personal inspiration to me and countless others. The Night of the Gun was perhaps the best thing he wrote. Like its author, the book is poignant, crass, vulnerable, and somehow funny at the same time.
Adobe Experience Cloud Blog
JUNE 8, 2016
Author: Jessica Minasian Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): directions, extra snacks, water, and a good road trip playlist. However, nothing could have prepared us for the fact that anything can happen on the road, such as a flat tire or getting lost.
Kapost
JUNE 8, 2016
Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising. She gave estimates for impressions and reach, as well as a measurable and achievable goals of how many people would be aware of the business after the campaign concluded.
Vidyard
JUNE 8, 2016
Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. Let’s dive in! First up is everyone’s favorite metric: view counts. While the number of people who watch your video isn’t the final definition of success, it’s still good to get a feel for whether your content is popular and resonating with your audience.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
JUNE 8, 2016
If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. When the soccer tournament kicks off this Friday, newsrooms will crank out stories for every channel—from Facebook and Snapchat to Periscope and everything in between—in hopes of reaching the largest audience possible. But it won’t just be the newsrooms of Sky Sports, ESPN, The Guardian, and the BBC on the scene.
SWZD
JUNE 8, 2016
Discover how and why to use content curation as a vital part of your content marketing mix here. In a world inundated with lots of content and few fresh ideas, content curation is quickly becoming a regular part of the average brand’s content marketing mix. Learn how and when to use content curation to keep your readers engaged with your brand.
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
LeanData
JUNE 8, 2016
Like many people in the tech industry, Dhiraj Singh got his start as a front-line Sales Development Rep. Then he quickly worked his way to Account Executive. These days, as a manager, he’ll still occasionally spend time shadowing a salesperson. You need, he said, to walk in those shoes. That’s especially the case when you’re in sale operations, Singh believes.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
LeanData
JUNE 8, 2016
Like many people in the tech industry, Dhiraj Singh got his start as a front-line Sales Development Rep. Then he quickly worked his way to Account Executive. These days, as a manager, he’ll still occasionally spend time shadowing a salesperson. You need, he said, to walk in those shoes. That’s especially the case when you’re in sale operations, Singh believes.
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
LeanData
JUNE 8, 2016
Like many people in the tech industry, Dhiraj Singh got his start as a front-line Sales Development Rep. Then he quickly worked his way to Account Executive. These days, as a manager, he’ll still occasionally spend time shadowing a salesperson. You need, he said, to walk in those shoes. That’s especially the case when you’re in sale operations, Singh believes.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
LeanData
JUNE 8, 2016
Like many people in the tech industry, Dhiraj Singh got his start as a front-line Sales Development Rep. Then he quickly worked his way to Account Executive. These days, as a manager, he’ll still occasionally spend time shadowing a salesperson. You need, he said, to walk in those shoes. That’s especially the case when you’re in sale operations, Singh believes.
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
Hubspot
JUNE 8, 2016
Just ten years ago, we founded HubSpot and set out to make the world more inbound. That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own. Inbound really is everywhere.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
Hubspot
JUNE 8, 2016
Large purchases require a lot of consideration from buyers — and for prospective parents and students, choosing a school is no different. T his means that schools who only give students or parents the option to "Apply Now," are missing out on a big opportunity. Think about it this way, you wouldn't go to a car website and buy a new SUV without reading a guide, taking a test drive, or doing some research would you?
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
Hubspot
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads”.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
Contently
JUNE 8, 2016
On June 1, Grantland came back—sort of. Seven months after ESPN shut Grantland down for good, The Ringer, Bill Simmons’s new publication, went live. The stories were the same creative, indulgent fare you’d find on Grantland, but the look was very different. It was more of a blog than a website. In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium.
GreenRope
JUNE 8, 2016
CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.
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