Only B2B

AUGUST 17, 2023

In the ever-evolving landscape of business, acquiring leads is merely the initiation of a more intricate process – the journey from potential leads to valuable customers. Welcome to the world of Marketing Qualified Leads (MQLs) , a pivotal segment showcasing substantial interest in your offerings. This comprehensive blog delves into the pivotal role that email marketing plays in nurturing MQLs, transforming them into loyal patrons.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Ahrefs

AUGUST 17, 2023

Keep reading to learn what it is, why it’s important, and how to master it. E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google.

SEO 98

SEO Google Optimization Process 98

Goodish Agency

AUGUST 17, 2023

InVideo is an innovative video editing platform that uses advanced AI technology to help users create captivating videos with ease. Whether you’re an experienced video creator or just starting out, user-friendly AI video editing with InVideo ensures you can produce high-quality content that engages and inspires your audience.

Video Marketing 98

Video Marketing High Quality Lead Content 98

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. Once Fall is fully here, I enjoy it, but for me it always comes too soon! As the final days of summer arrive, a powerful opportunity emerges for B2B professionals to embrace change and set the stage for a great transition into the fall season.

Webinar Metrics 96

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 96

Content Marketing Institute

AUGUST 17, 2023

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

Marketing & Strategy 88

Marketing & Strategy Analytics Marketing Strategy Paid Search Agency 88

Martech

AUGUST 17, 2023

The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care. Last year’s men’s World Cup proved the reach the global sport has with U.S. audiences.

Brand Identity 94

Brand Identity Branding Buzz Marketing Report 94

Visitor Queue

AUGUST 17, 2023

Whether you’re setting up a new website, or just trying to get a better understanding of your current website visitors, tracking scripts can help you get an inside view of your website visitors. Tracking scrips help software identify what your visitors are interested in, which can help you optimize your website. Without adding a tracking […] The post Top 5 Tracking Scripts to Add When Setting Up a New Website appeared first on Visitor Queue Blog | Identify Website Traffic.

Marketing Websites 87

Marketing Websites Traffic Optimization Software 87

Top Rank Marketing

AUGUST 17, 2023

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly everywhere! Undoubtedly, the marketing team behind the movie has done an exceptional job, inspiring me and other marketers to rethink our strategies.

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Visitor Queue

AUGUST 17, 2023

Whether you are building your website for the first time or giving your current website a refresh, there is a ton that goes into it. A well-designed website will help you generate leads, engage with prospects, and provide information. But, we all know it takes weeks or even months to execute the perfect website. That’s […] The post The Ultimate Checklist for Launching a New Website appeared first on Visitor Queue Blog | Identify Website Traffic.

Marketing Websites 79

Marketing Websites Traffic Design Generation 79

CopyBlogger

AUGUST 17, 2023

As a freelance writer, I never fully understood the value I provided to my clients until I wrote a case. Continue Reading The post Establish Your Freelance Writing Rates (New Data) appeared first on Copyblogger.

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Square 2 Marketing

AUGUST 17, 2023

We recently published an article about HubSpot’s ChatSpot and it quickly became one of our most popular blog articles, but ChatSpot is only part of the big artificial intelligence (AI) story these days. Most people know ChatGPT, and a lot of marketers are already using ChatGPT for marketing- and sales-related tasks. We thought it would be good to look at the two side by side and help marketers figure out which is better for them.

Marketing 73

Marketing Tools 73

G2M Solutions

AUGUST 17, 2023

Many businesses and households are cautious amid a challenging, uncertain economic landscape marked by rising costs driven by inflationary pressure and interest rate rises. As companies wrestle with these challenges, many are rethinking their go-to-market investments and tools and opting for a clearer, simpler, more effective - and ultimately cheaper approach.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Automation Services 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Varicent

AUGUST 17, 2023

In today’s disruptive market, sales collaboration is no longer just a buzzword. It is a non-negotiable for developing stable and predictable revenue. By breaking down silos between departments and promoting open communication, sales collaboration can empower data-driven decision making, optimizes processes, and align objectives. Collaboration gives you confidence, despite the inevitable chaos.

Promotion 52

Promotion Optimization Process Marketing 52

QuanticMind

AUGUST 17, 2023

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/11/23 – 8/17/23 to stay ahead of the curve: Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users [:03] Alas, poor Threads, we hardly knew ye. Less than two months after its triumphant debut (when it racked up 100 million new users faster than any app ever), Meta’s Twitter X clone has seen its daily active users

Marketing Proposals 52

Marketing Proposals Transparency Advertisements Advertising 52

Lake B2B

AUGUST 17, 2023

As we all know, landing pages are dedicated web pages designed for a specific purpose mostly for email marketing campaigns, lead generation, and other marketing strategies. Landing pages are crucial for healthcare campaigns because of their ability to communicate effectively, engage, and convert potential customers efficiently. Landing pages can make or break any healthcare campaign. […] The post How to Build a High-Converting Landing Page for Healthcare Campaigns appeared first on Blog.

Landing Pages 52

Landing Pages Campaigns Ad Building Lead Generation 52

Salesforce Marketing Cloud

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers did not. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52

Pricing Price Planning Lead Ranking 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Digilant

AUGUST 17, 2023

Artificial intelligence has all but dominated recent news. As technology advances and is incorporated into different aspects of our lives, you may be overwhelmed, or even scared, trying to understand how the technology works, let alone how to use it. Before you get too overwhelmed, however, consider that AI is already a substantial part of our daily lives, and has been for years now.

Marketing AI 52

Marketing AI Terms and Conditions Advertisements Advertising 52

Varicent

AUGUST 17, 2023

In today’s disruptive market, collaboration is no longer just a buzzword. It is a non-negotiable for developing stable and predictable revenue. By breaking down silos between departments and promoting open communication, collaboration can empower data-driven decision making, optimizes sales processes, and align objectives. Collaboration gives you confidence, despite the inevitable chaos.

Promotion 52

Promotion Optimization Process Marketing 52

B2B Digital Marketer

AUGUST 17, 2023

Educate, Engage, Convert: Harnessing the Potential of Content Marketing in B2B Introduction In this episode of B2B Digital Marketer, we explore the key elements of creating higher converting B2B websites. We emphasize the importance of user experience research and understanding customer behavior. By knowing why users visit your website, how they compare your product, and what factors influence their buying decisions, you can optimize your site for better conversions.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites B2B Conversion Rate 52

QuanticMind

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Contify

AUGUST 17, 2023

The post Adding Primary Intelligence to Contify via Email and Slack appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Ads 52

Ads Email Marketing Marketing 52

Conversica

AUGUST 17, 2023

The post Go for the Goal With Conversica Conversation Flows appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 52

Conversion Practices Best Practices Automation 52

Bluetext

AUGUST 17, 2023

In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” This announcement has sent shockwaves through the digital marketing landscape, leaving professionals and businesses alike eager to understand the implications of this change. In this blog post, we will delve into the rebranding of Twitter to X and explore what it means for marketers.

Twitter 44

Twitter Communities Marketing & Strategy Paid Search Agency 44

Mereo

AUGUST 17, 2023

In college we all knew that person who waited until the last minute to open Word and finally start that essay due the next day. (Or, maybe we were that person.) They may have got along alright grade-wise, but this approach leaves us at risk of missing key information and opportunities to learn and grow. And unfortunately, this mad-dash to the finish line does not always go away once we are out of college.

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Top of Funnel Planning Marketing Management Marketing Funnels 36

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

AUGUST 17, 2023

In the fast-paced world of digital marketing where attention spans are fleeting and competition is fierce, a well-crafted sales letter can be your ultimate weapon for driving conversions. But what truly makes a sales letter effective? Well, it’s definitely more than just a written email. It has to be informative. It has to counter every common objection to your product.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Urgency Marketing Case Studies 52

Martech

AUGUST 17, 2023

Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to find that 80% of digital marketing leaders plan to add emerging channels in the coming year. However, any CMO knows the true bulk of marketing work lies not just in channel management.

Buy 92

Buy Gartner Work Management Paid Search Agency 92

Single Grain

AUGUST 17, 2023

With all the marketing strategies you’ve implemented, have you ever thought about customer loyalty strategies? Customer loyalty is hard to gain and easy to lose. That’s why, if you want to keep a lasting positive impression with your customer base, you have to continually seek ways to keep them on your side. In this post, we’ll cover five customer loyalty strategies you can apply to your brand so you can build relationships with customers that go beyond just a transaction.

Loyalty 52

Loyalty Marketing & Strategy Customer Satisfaction Bundling 52