Biznology
DECEMBER 8, 2014
'When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you’re in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something.
Convince & Convert
DECEMBER 8, 2014
'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a stea
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Adobe Experience Cloud Blog
DECEMBER 8, 2014
'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables.
Hinge Marketing
DECEMBER 8, 2014
'“Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. “I think that creates interesting opportunities for the companies that are prepared to take advantage of it and some significant threats for those that aren’t.” It’s true: the professional services landscape is changing quickly.
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Genroe
DECEMBER 8, 2014
by kevin dooley . Amy Scott sent me through her Christmas article and I liked it so much I asked her if I could publish it on the blog. Luckily her answer was yes so everyone can benefit. Over to you Amy… Want to build trust with your customers? Recommend a competitor. When you first see this you must be thinking “Are they crazy why on earth would I want to give business to my competitors?”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
DECEMBER 8, 2014
'The post Industry Insights with Laurie McCabe Part 1 appeared first on Salesfusion.
SnapApp
DECEMBER 8, 2014
Here in the Boston area, it’s beginning to look like the holiday season. The air is getting crisp and holiday marketing campaigns are in full swing. Holidays are an opportunity for us to reach out, connect, and be reminded of what’s important. Giving back is something we at SnapApp love to do. Our team gives back all year round to various charities – Toys for Tots, Girls On The Run, Boys and Girls Club, and many more.
SugarCRM
DECEMBER 8, 2014
'The post Industry Insights with Laurie McCabe Part 1 appeared first on Salesfusion.
Hubspot
DECEMBER 8, 2014
'Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself. But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you. 1) People like people.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
DECEMBER 8, 2014
'Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations. These are of course major, valuable tools for businesses when it comes to local search, so marketers would be wise to review the new rules and make whatever adjustments may be necessary to abide by them.
Hubspot
DECEMBER 8, 2014
'The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Don’t worry, all of those references will make sense soon … I think. But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics.
Vidyard
DECEMBER 8, 2014
We all know online video growth is hovering somewhere near the stratosphere. From sleepy kittens (adorable!) to product how-to’s, consumers are being entertained and informed by a massive global library of streaming cinematography every second of every day on every type of device. For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues.
JotForm
DECEMBER 8, 2014
JotForm is about to release one of our most exciting features ever - The JotForm Theme Store. This will be a place where users can buy and sell their form designs among each other. Publish your forms to the Theme Store today to be featured when the Theme Store is launched on Dec 15th! Here's how.
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Content Standard
DECEMBER 8, 2014
Creating relatable content—whether textual, photographic, or video—is only half the battle. Sharing content through a solid distribution strategy is the other (and sometimes more confusing) half, since it requires a true understanding of how consumers engage with content. Now that up to 75 percent of content marketers are planning to incorporate more original videos into their marketing strategies, understanding how Internet users share video ads is important now more than ever.
markempa
DECEMBER 8, 2014
'Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. I thought I’d share my barest-bones lead nurturing strategy. I’ll do my best to resist the urge to elaborate.
Marketing Insider Group
DECEMBER 8, 2014
'The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and re
Hubspot
DECEMBER 8, 2014
'We all know that guest blogging, as a whole, isn’t dead. We also know that it’s a very effective form of brand building. And we know that we need to pitch guest blogging proposals in order to secure a guest post. But how do we actually do it? How do we create a guest blogging proposal that gets accepted? This is one of the biggest sticking points in guest blogging.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
DECEMBER 8, 2014
I remember it to this day: It was about 18 years ago, and we had just completed a huge software development project only 30 days after we were given the specifications on a napkin. We built the software tool for our one and only client to help track and manage something that we were calling an “affiliate network.” It was a fun and career-building project, to say the least.
Hubspot
DECEMBER 8, 2014
'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip. But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. 10 years makes it seem so young.
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