Martech
OCTOBER 12, 2023
Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of its proprietary AI capabilities as Optimizely Opal, as well as a new partnership with generative AI content platform Writer.
xiQ
OCTOBER 12, 2023
Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. The ability to connect on a personal level and deliver tailored messages can make all the difference. Fortunately, modern technology is here to lend a helping hand, and one tool that stands out is xiQ’s Buyer Relationship Management with its innovative Buyer Groups feature.
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Salesforce Marketing Cloud
OCTOBER 12, 2023
Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. But where do you start? How do you add large language models (LLMs) to your infrastructure to start powering these applications? Should you train your own LLM?
Martech
OCTOBER 12, 2023
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DivvyHQ
OCTOBER 12, 2023
There's no shortage of discussion and hype around the AI space these days, but machine learning is an important subset of AI that is vital for marketers to understand. Check out our latest article to learn how to leverage AI and ML to boost your team's productivity, provide your audience with the content it seeks, and understand your audience better.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Scoop.it
OCTOBER 12, 2023
Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch. It enables you to keep up with the frequency of content shared by your competitors without having to add additional content creators to your team.
Martech
OCTOBER 12, 2023
InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while upholding data privacy and user consent. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches.
Square 2 Marketing
OCTOBER 12, 2023
You have a quarterly marketing plan. You have a marketing team. You’ve tried a variety of marketing tactics, like email campaigns, organic SEO and social media marketing. But you’re still not seeing a jump in website traffic, leads, conversions or revenue. Before you throw another tactic into the mix, stop to look at your marketing on a systems level and evaluate your strategies, tactics and implementation.
Martech
OCTOBER 12, 2023
The cost of building, training and operating AI is enormous. At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
OCTOBER 12, 2023
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
Martech
OCTOBER 12, 2023
Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers.
CopyBlogger
OCTOBER 12, 2023
You’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions. Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.
SendGrid
OCTOBER 12, 2023
What’s guerilla marketing? Learn what it is and how it can help you grow your small business? Here are tactics and ideas, including lessons from the Barbie movie team. The post Guerilla Marketing: Unconventional Ways to Grow Your Business appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Freeman Company
OCTOBER 12, 2023
Tech without strategy can leave attendees in the dark. Use these insights (and quiz!) to balance innovation with intention for a better user experience.
Goodish Agency
OCTOBER 12, 2023
Whether you're a novice or pro, Filmora's advanced AI tools empowers your social media success
xiQ
OCTOBER 12, 2023
The Evolution of Sales Strategies: Leveraging AI with xiQ's Gilroy In the dynamic landscape of modern sales, every second counts. The surge in account turnover over the past year has left many organizations scrambling to keep their footing. It’s not just about securing new accounts, but retaining the trust and rapport built with existing ones.
The Freeman Company
OCTOBER 12, 2023
The post Top 3 things on my mind: Erich J. Hermanns appeared first on Freeman.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Science Review
OCTOBER 12, 2023
If your customer experience is fraught with problems, chances are the wrong content approach is the cause. Learn to diagnose problems faster from this article.
Valasys
OCTOBER 12, 2023
To remain competitive in today’s fast-paced digital environment, businesses must optimize various aspects of their operations, from project management to billing and invoicing. Automation technology, in particular, has proven crucial in driving performance and achieving efficiency. One factor that’s gaining significant attention today is professional services automation.
Stevens & Tate
OCTOBER 12, 2023
As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users.
B2B Digital Marketer
OCTOBER 12, 2023
Understanding the power of social proof and network recommendations in driving growth Introduction In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. Jim and Dustin explore how companies like Amazon and Clicks have leveraged social proof to achieve explosive growth.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contify
OCTOBER 12, 2023
The post Contify Unveils New AI-Enhanced Categories: Business Events, Themes, and Executives appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Varicent
OCTOBER 12, 2023
Understand the significance of sales quota planning for peak performance. Explore quota types and the need for regular tweaks.
Mereo
OCTOBER 12, 2023
The revenue kickoff (RKO) is becoming the new sales kickoff (SKO), but what exactly is an RKO? How do you know who to invite? What does an RKO entail? At Mereo we are working diligently to stay on top of all things RKO to help you create a successful program. The good news is that RKOs are similar to SKOs in terms of planning, but RKOs open more doors for opportunities to serve your buyers and your organization alike.
Single Grain
OCTOBER 12, 2023
Updated October 2023. In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. Yet, many brands remain on the sidelines, deterred by perceived high costs or a lack of in-house expertise. Not to worry! After reading this post, you’ll be inspired by successful video content marketing examples.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
OCTOBER 12, 2023
Every quarter, my clients’ data footprint continues to expand. Whether it’s customer response rates, leads in pipe, or quota attainment, there is always another metric to track. The motivation for this? AI tools and capabilities are expanding at a rapid clip , but they only make sales more efficient if they’re powered by data. The problem is, many clients don’t know what data to pull or how to organize it.
Single Grain
OCTOBER 12, 2023
When it comes to running a business, everyone knows that the customer is key. However, some businesses seem to forget this age-old wisdom, resulting in poor customer experiences that can seriously hamper growth. It’s bad business policies that quietly shoot companies in the foot – something that happens all too often. In this post, we’ll look at a few hypothetical scenarios that very closely mirror real situations.
Martech
OCTOBER 12, 2023
Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? Yet at Real Story Group, we see CDPs entering a kind of sophomore slump. Symptoms abound: Difficult initial “MVP” deployments, as enterprises struggle to deal with core issues of data availability and quality, as well as identi
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