Savanta
JUNE 30, 2014
'Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term. Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values.
markempa
JUNE 30, 2014
'Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales.
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Biznology
JUNE 30, 2014
'For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept. They had spelling errors, weird URLs, stupid-looking logos, ham-handed come-ons, and worse. If you took a moment to inspect the emails, you could tell it was fake. Those days are gone. Nowadays, the bad guys hire the best copywriters and designers so that even professionals would be hard-pressed to tell the fake from the real.
Crimson Marketing
JUNE 30, 2014
'Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” . To avoid falling into familiar patterns and approaches, “the best way for business leaders to improve marketing effectiveness is to integrate MROI options in a way t
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
JUNE 30, 2014
'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. Being at a startup tech company, my IT budget was miniscule. This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. If I’d had an unlimited budget, I would have always implemented complete turnkey solutions (for those not in IT, these are “off the shelf” ready to go soluti
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
JUNE 30, 2014
'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). But after defining what makes a professional services brand with this simple equation, what does brand success look like? With significant benefits like higher frequency of referrals and a higher close rate, brand building is worth prioritizing.
SugarCRM
JUNE 30, 2014
'The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Hubspot
JUNE 30, 2014
'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. They never say “that’s how we’ve always done it,” and they know their brands are more than just a sleek logo or a cool website. The brands that crush their competition are those who understanding that strategic branding goes much deeper than pretty visuals and responsive code.
JotForm
JUNE 30, 2014
Are you dreaming about drawing attention to your persona, getting your job application noticed and bagging the desired job? Then first of all, you should take care of your resume. Though it helps to overcome only the first step towards building your brilliant career, no one would argue that this sma.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 30, 2014
'In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. In order to rise above, you need to understand what resonates with the most basic foundation of your audience: their brains.
Brandfolder
JUNE 30, 2014
Your brand assets are in folders, we get that - just look at our name! Which makes us happy to announce our new Folder Upload feature. Now it's easier than ever to bulk.
Hubspot
JUNE 30, 2014
'Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines -- you just have to know what those little tweaks are.
Hubspot
JUNE 30, 2014
'Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you.
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