Wed.Oct 22, 2014

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Top B2B Marketing Blogs: Key Ingredients

ViewPoint

'What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic dessert, yet, it’s rare that you’ll ever come across two identical family recipes. Sure, most start off with the same standard ingredients: butter, sugar, flour, apples—just to name a few.

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Top 5 Content Marketing Blog Aggregators

Writing on the Web

'Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings. It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself.

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3 Don’ts of small business content marketing

Biznology

'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Small businesses especially can benefit from tools that used to be the province solely of giant corporations, thanks to the internet.

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Your Customers CAN Handle the Truth

Convince & Convert

'You can’t handle the truth! That’s what a lot of brands think when they have to share news with their customers. But guess what brands? When you’ve got something to say to your customers and instead of telling them the truth you wrap it up in this enormous layer of BS, guess what? You look stupid, and your customers trust you less, not more.

Pricing 159
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Learn, Succeed, Lead: How to Go From SDR to Sales Leader

Adobe Experience Cloud Blog

'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. For most sales professionals, developing yourself into a closer is a journey, but for a select group, that have the natural ability to close, what comes next? I’ve thought about the mindset and milestones I’ve encountered during my short tenure as salesperson, and discovered that it’s about looking for repeatable tools and skills to deploy across my

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Hubspot

'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It''s no longer the end-of-meal buzz kill. It''s been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier. Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching

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Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle

Vidyard

It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should be, too. But that’s not necessarily the case.

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The Power of a Socially Engaged Event

The Freeman Company

'New expectations for brands and event organizers'

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Video Course: Form Designer Basics

JotForm

JotForm Form Designer is a great tool to make awesome looking forms with a few clicks. Impress your users and website visitors with awesome looking forms, and dramatically increasing your form response rates. To make it easy to master the new Form Designer, we have prepared 10 short videos that w.

Course 48
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Get Inspired: A Content Strategist’s Guide to Fighting Creative Paralysis

Content Standard

Your deadline is looming, but your inspiration is fleeting and you keep coming up empty-handed. Why is your creativity abandoning you now? It’s hardly a convenient time for a creative block. Whether you’re planning a content calendar, developing a presentation story line, or creating a data visualization, every content strategist suffers through a creative drought at some point.

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How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money.

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Content Distribution Strategy Tip: Keep It Fresh

Content Standard

Marketers trying to tap into a major event, take note: You have hours, not days, to take advantage of peak consumer engagement. Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. According to ShareThis , major news stories and events such as the Super Bowl tend to get people talking on social media quickly, with shares surrounding such events being five times more likely to earn clickbacks wit

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13 Email Marketing Hacks That Can Help Double Your Response Rates

Hubspot

'INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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8 New B2B Video Content Marketing Trends

Convince & Convert

'The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, marketers often feel paralyzed by the daunting task of creating useful videos.

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Will Telecommuting Replace the Office? How Technology Is Shaping the Workplace [Infographic]

Hubspot

'Early morning conference calls. Urgent emails on your day off. Email notifications when you''re just hopping into bed. Thanks to technology, we''re always connected to work -- even when we don''t want to be. But when it comes to working from home, that same connectedness that can drive you crazy can actually be a luxury. Telecommuting has been on the rise since technology made it possible.