markempa

OCTOBER 21, 2013

'Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Data Hygiene 214

Data Hygiene Work Management Marketing Management Vendors 214

Biznology

OCTOBER 21, 2013

'Image by None via CrunchBase. How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. And these things are different for different markets, audiences, and groups.

Paid Content 122

Paid Content Optimization Media Advertising Agencies 122

Adobe Experience Cloud Blog

OCTOBER 21, 2013

'Author: Phillip Chen There are a thousand ways to skin a cat. Although the saying is rather grotesque, when applied to segmenting your database, it rings nothing but true. A person in an executive role, for example, requires a different piece of content than someone in an intern role. What resonates with one audience doesn’t necessarily resonate with another.

Lead Nurturing 105

Lead Nurturing Segmentation Sales Qualified Leads Effectiveness 105

Hinge Marketing

OCTOBER 21, 2013

'Is it time to rebrand your professional services firm? These days a lot of firms are coming to the conclusion that it is. But rebranding a professional services firm can be a costly and time consuming undertaking. And worse still, if not done properly it can leave you no better off than when you started. So it is a big decision. In this post we want to give you a good understanding of why you might want to take the leap and what you stand to gain in various scenarios.

Ideal Customer Profiles 64

Ideal Customer Profiles Comparison Positioning Cost 64

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

OCTOBER 21, 2013

'In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event.

Work Management 60

Work Management Social Media Marketing Management Press 60

Hubspot

OCTOBER 21, 2013

'Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You''ve come to the right place. Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It''s as simple as having the right free tools and resources at your disposal. Not sure what we''re talking about?

Generation 58

Generation Hubspot Content Tips 58

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. Based on what I’ve learned as Vidyard’s official Growth Hacker tracking our campaigns, I can tell you it’s important to know as much as possible about the investment from the start, and you need to take a deep dive into yo

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Hubspot

OCTOBER 21, 2013

'One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization -- or worse, a donor -- or spend a great deal of time on Facebook or Twitter under the guise of "working.". Another issue nonprofits must address, according to nonprofit consultant Jay Frost, is whether a nonprofit’s employees can personally "friend" or connect with a constituent.

Social Media 56

Social Media Media Guidelines Opinions 56

Crimson Marketing

OCTOBER 21, 2013

'1. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites. Social media networking. Reclaim your brand by linking where you’re mentioned. 2. Google Authorship. Influences your page rank. All of your authors need Google+ profiles. Authors claim their authorship. 3.

Long Tail Marketing 119

Long Tail Marketing SEO Marketing & Strategy Domain 119

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

OCTOBER 21, 2013

'As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it''s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot , you have to work hard to find inspriation to produce high-quality content. Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they need at their fingertips.

Resources 57

Resources RSS Case Study Case Studies 57