ViewPoint
APRIL 3, 2014
'Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. It won’t solve our business-development challenges, nor will it improve our relationships with our customers. That’s our job.
Chris Koch
APRIL 3, 2014
'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” te
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Crimson Marketing
APRIL 3, 2014
'A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? Of course. The mission of every technology marketing organization is. The post How to Improve Your Content Strategy with Buyer Personas appeared first on.
Biznology
APRIL 3, 2014
'Photo credit: yourdoku. One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
APRIL 3, 2014
'March was an exciting month for the Social Pros Podcast , with guests from WestJet , crowd-pleasing Canadian airline ; PwC Consulting , the world’s second largest professional services firm ; Homes.com and ForRent.com , marketing resource for realtors across the country; and content marketing giant Copyblogger. . I loved the variety of backgrounds, insights, and ideas these social media professionals shared with us.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
APRIL 3, 2014
'Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.”. From spray-on yoga pants from Lululemon and Pledge, to renting out your desk on Airbnb and even DIY toupee accessories from Modcloth, this year’s good natured fun was a mix of weird and wonderful , just like the holiday intended.
Adobe Experience Cloud Blog
APRIL 3, 2014
'Author: DJ Waldow Everyone has vices. Mine? Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? It’s my vice. My love of frozen, dairy-based desserts also extends to frozen yogurt – especially from Pinkberry. My family and I used to live in San Jose, in close proximity to a Pinkberry shop. My wife and I frequently made “special treat” trips to Pinkberry with our young kids.
SugarCRM
APRIL 3, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
The ROI Guy
APRIL 3, 2014
'By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. If you provide value proof in the form of a few marketing slogans, you won’t win the deal, as IDC indicates 95% of B2B purchases now require formal financial justification. If you wait for your customer to do it – the deal likely stalls, as IDC reports that 65% of buyers don’t have the knowledge, research or tools needed to translate your proposal into value
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SugarCRM
APRIL 3, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
APRIL 3, 2014
'Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! 5 Things Every Managing Partner Must Do to Drive Organic Growth. By: Lee Frederiksen, Hinge Marketing. Growing your business organically can prove to be a challenging, ominous task.
Hubspot
APRIL 3, 2014
'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Why? Because those who tweet more often, tend to have more followers.
Convince & Convert
APRIL 3, 2014
'From Janrain , a free webinar on April 1st featuring Jay Baer entitled Eureka! 7 Ways to Mine the Hidden Gold in Your Customer Data.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 3, 2014
'In 2014, the buzzword game has changed. "Data" is the new "synergy.". "Let''s A/B test it" is the new "Let''s circle back on that.". Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.
Convince & Convert
APRIL 3, 2014
'From ExactTarget , a free study called the 2014 Mobile Behavior Report.
SnapApp
APRIL 3, 2014
Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. You can clearly identify your target audience and then market to them throughout their lifecycle using emails, surveys, contests, landing pages, social, and more, and then use those same channels to
Convince & Convert
APRIL 3, 2014
'And from Expion , a free report on the top 50 retail brands’ social media use in 2013.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
APRIL 3, 2014
'I believe that performance measurement is the most important tool in every nonprofit’s fundraising toolbox. In order to improve the outcomes of your fundraising efforts, you need to measure performance, analyze results, and improve performance over time. But this begs the question. What should your organization measure? Well, it depends on your fundraising goals and strategies.
Convince & Convert
APRIL 3, 2014
'From Cision , a free whitepaper called 6 Tips to Help you Amplify Your Content.
ANNUITAS
APRIL 3, 2014
'Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal. Consider the typical program, powered and driven by the marketing automation platform of your choice. Leads are typically scored based on activity and demographics, and in some cases channel.
Hubspot
APRIL 3, 2014
'Whether it''s the first or the billionth blog post you''ve ever written, blogging can sometimes feel like you''re shouting in a crowded arena. No matter how loud you scream, you feel drowned out by the crowd. You want people to find, engage, and convert on your content, but it seems like it''s lost in the sea of content that''s out there on the web.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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