ViewPoint
FEBRUARY 11, 2014
'The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.
The Point
FEBRUARY 11, 2014
'Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels.
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Biznology
FEBRUARY 11, 2014
'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional organizers recommend donating, recycling, or throwing out everything you own that you have not used in the last six-months.
ANNUITAS
FEBRUARY 11, 2014
'I had the good fortune to be able to ask Robert Rose , Chief Strategist for the Content Marketing Institute a few questions about life as a content marketing guru, challenges for content marketers and ways we can all become a little better at producing content and marketing it. Thanks to Robert for making this fun, as you would expect, the content from him is engaging, as always.
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Chris Koch
FEBRUARY 11, 2014
'How many times have you rolled your eyes at CEOs who use tired sports analogies like “getting to the goal line” or “our numbers show that we’re punching below our weight,” or “somebody dropped the ball on this one”? There are tons more like these. (Please tweet your “favorite” or put it in a comment below.).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
FEBRUARY 11, 2014
'A truly great staff is made up of different types of people, placed in the positions they’re best at. Building your content marketing team is no different; you must select the best combination of players with different core strengths. For example, your content marketing team will need a big-picture strategist, a writer to create content, and a designer to give everything the right look.
WriteSpark
FEBRUARY 11, 2014
Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.
Anything Goes Marketing
FEBRUARY 11, 2014
'When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer. The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.
Vision Edge Marketing
FEBRUARY 11, 2014
'Many companies tell us that they are creating a marketing dashboard to improve visibility and alignment. As a key element of performance management, a marketing dashboard also serves as an important vehicle for assessing marketing’s contribution. Almost every week, we’re working with a company who is trying to select the right performance metrics and develop an actionable marketing dashboard.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
FEBRUARY 11, 2014
'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. For those of you familiar with Dreamforce, it is more than a cloud computing tradeshow — it’s a sea of people, vendors, speakers, bloggers, “goodie getters”, and what felt like 60% of the Bay Area. As an exhibitor, our event plan was months in the making.
SugarCRM
FEBRUARY 11, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
LEADership
FEBRUARY 11, 2014
'Love is in the air. Valentine’s Day is coming up on Friday and for us folks in Ontario, Canada, it’s also the Family Day long weekend. From romantic dinners to cozy, cheerful family hangouts, that’s what is on the cards for many of us. I’m not one for the mushy stuff, but what matters most to me is a feeling of being comfortable with loved ones. That comfort comes from trust, mutual respect, care, and just a nice peaceful feeling in each other’s presence.
SugarCRM
FEBRUARY 11, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
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The ROI Guy
FEBRUARY 11, 2014
'By Dan Sixsmith Storytelling is a term that has emerged in marketing and sales as a means of leading the buyer down a path toward the realization that your solution is something he/she needs. In this age of Frugalnomics, as the ability for you to communicate your value is more important than ever, good value storytelling can mean the difference between sales success, and “do nothing” failure.
Hubspot
FEBRUARY 11, 2014
'When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn''t for me. A couple weeks later, I thought it''d be cool to be a farmer. But apparently farmers have to get up early. So I decided that wasn''t the job for me, either. Fast-forward five years, when I landed on "famous actress" -- seriously, you can check my middle school yearbook.
SnapApp
FEBRUARY 11, 2014
It’s Valentine’s week, so let’s talk relationships. In particular, the SnapApp + Oracle/ Eloqua partnership. Like peanut butter and jelly, Chutes and Ladders, or Batman and Robin, sometimes it just goes better together. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation.
Hubspot
FEBRUARY 11, 2014
'One of the cool things about working at a popular tech blog like Mashable is that you''re really in-the-know about industry news. Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Webbiquity
FEBRUARY 11, 2014
'As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical.
Hubspot
FEBRUARY 11, 2014
'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. If you work in marketing, you''ve no doubt heard of David Meerman Scott. He''s the author of a best-selling book about "the new rules of marketing and PR," which has been translated into 25 languages. He wrote the foreword to the best book on inbound marketing.
Hubspot
FEBRUARY 11, 2014
'In the beginning, Google''s search engine really wasn''t all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure: Step 1 : Stuff your keyword phrase into your page/website as many times as possible.
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