Marketing Insider Group
OCTOBER 12, 2016
It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […].
Biznology
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.
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Marketing Insider Group
OCTOBER 12, 2016
If you’ve been in the marketing world for long, you know how important a strong brand identity is towards marketing success. And if you’ve been in social media for long, you know how important visuals are for visibility. Even as video surges as a marketing medium, there will always be a place for other formats in content […]. The post How to Craft a Killer Visual Strategy for Your Brand appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
OCTOBER 12, 2016
Author: Stacey Thornberry I’ve written before about the curse of Murphy’s Law when it comes to field marketing. Whatever can go wrong, will go wrong–aka when your event needs to be canceled due to an impending “storm of the century.” Well, that isn’t the only situation in which being calm and collected is the name of the game. As a field marketer, there will be many times when you might get thrown off guard by situations beyond your control–but there are also ways that you can best d
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
OCTOBER 12, 2016
For online marketers and retailers there is not only a constant struggle to increase website rankings and manage brand awareness, but find the best ways to increase their SEO campaign and overall marketing strategies in a digital sphere. You can believe or not, but coupon use is on the upswing. Today more and more business […]. The post 5 Easy Ways to Increase SEO with Coupons appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
OCTOBER 12, 2016
There are few things more annoying to a content marketer than content waste. When a team puts time, effort, and creative energy into a piece of content, there’s an expectation all the hard work was worth it. And yet, marketing inefficiency in the form of unused content seems to continue—that’s the estimated $958M in wasted spend we like to “forget” about.
Sprout Social
OCTOBER 12, 2016
Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following. So much attention gets put on the number of followers, but very few businesses take the time to understand their audience.
Content Standard
OCTOBER 12, 2016
Influencer marketing is a tricky beast. While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, research shows they often don’t know how to prove their return on investment. In fact, a report from GroupHigh found that proving value is the most significant and persistent challenge facing influencer campaigns, concerning almost half of marketers.
Hubspot
OCTOBER 12, 2016
What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal? While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeadSquared
OCTOBER 12, 2016
Designers design; copywriters write. What do Conversion rate optimization experts do? To understand the difference, let’s first understand what conversion and conversion rate means. Conversion happens when a visitor acts on your offer by filling up the form, subscribing to your newsletter, making a purchase or taking any other action which pushes them further in the sales cycle.
Circle Studio
OCTOBER 12, 2016
The post Candor in Business Relationships Helps Build a Better Brand appeared first on circle S studio.
QuanticMind
OCTOBER 12, 2016
What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing. For example, if your search engine marketing strategies don’t account for expanded text ads (ETAs), product listing ads (PLAs) and cross-device, it’s clear you’re missing out. 2016 has been a tumultuous year for search engine advertising campaigns –
The Freeman Company
OCTOBER 12, 2016
At the end of the day, it’s all about the consumer
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
OCTOBER 12, 2016
Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. “The more leads we have, the higher the chance that some of them convert into actual sales.
TaylorMadeIn KEW
OCTOBER 12, 2016
I’m a bit obsessed with dance lately. And at the weekend I happened to see Darcey Bussell – former Royal Ballet prima ballerina (and Strictly Come Dancing judge) – on the Jonathan Ross Show. She was promoting an upcoming documentary she’s hosting on Dame Margot Fonteyn, the prima ballerina who became synonymous with English ballet and who almost single-handedly propelled the Royal Ballet and its English style onto the international stage.
PureB2B
OCTOBER 12, 2016
Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. “The more leads we have, the higher the chance that some of them convert into actual sales.
SnapApp
OCTOBER 12, 2016
. Remember board games? They were those games that were played on foldable squares or rectangles often on tabletops or floors, and with actual tangible pieces. . They were great, right? Why am I using the past tense? Board games are still great, and have luckily survived into the 21st century, though not at the household mainstay they once were. Remember closets like these from The Royal Tenenbaums ?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hinge Marketing
OCTOBER 12, 2016
We talk to a lot of professional services executives about a lot of things — but the common denominator across most of those conversations is growth. And any time we talk about growth, we also talk about expertise. Why? If you ever get new business because of your expertise in a specialized area, you’ve experienced strategic growth. And strategic growth is sustainable growth.
Hubspot
OCTOBER 12, 2016
Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand. The State of Advertising Talent Report -- a comprehensive assessment of surveys from thousands of agency employees compiled by smith & beta , a talent development company -- found that agency talent is not currently skilled enough to meet the needs of clients.
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